Adobe Inc.

Sr Product Marketing Manager

Adobe Inc.$151K — $219K *
Consumer Technology
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 8+ years of experience in product marketing, advertising, integrated marketing, or related roles.
  • Experience in tech, creative products, tools, or generative AI preferred.
  • Strong attention to detail and creative judgment with a collaborative spirit.
  • Exceptional communication skills for conveying complex ideas to diverse audiences.
  • Analytical and strategic problem solver using data insights for decision making.
  • Passionate about emerging creative AI technologies and knowledgeable about the generative AI landscape.
  • BA/BS in Marketing, Advertising, Technology, or related field preferred, or equivalent practical experience.

Responsibilities

  • Drive messaging and channel strategy to enhance user trial conversions.
  • Partner with paid media and agency teams to align on acquisition objectives and performance.
  • Monitor marketing channels and recommend shifts to maximize monthly active users and conversion rates.
  • Orchestrate user journeys focused on acquisition marketing to drive trial and conversion.
  • Integrate product roadmap insights and seasonal trends into marketing initiatives for sustained engagement.
  • Act as the subject matter expert on Firefly, leveraging product knowledge to craft acquisition messages.

Benefits

  • Access to comprehensive health insurance plans including vision and dental options.
  • Flexible work arrangements to support work-life balance.
  • Opportunities for professional development and continuous learning.
  • Employee assistance programs for mental health and wellness support.
  • Access to cutting-edge technology and tools related to creative AI.
Full Job Description

WhatYou’llDo:

  • Drive Consideration & Conversion– Own the messaging and channel strategy that moves prospective users from consideration into trial. Identifywhich problems, use cases, and motivators are most successful at getting people to try Firefly.

  • Partner with Paid Media & Agencies– Translate acquisition objectivesinto clear briefs for agencies and channel partners, and partner with the paid media team on channel selection, test-and-learn agendas, and performance optimization. Check in regularly onwhat'sworking—key themes, use cases, and messages driving trial—and keep product messages current across always-on search and social, without owning execution.

  • SteerChannel Levers That Drive Business Impact– Keep a constant pulse on which marketing channels and levers are moving the needle on monthly active users (MAU) and conversion. Meet with channel owners to share the latest business priorities and recommend shifts in approach when needed.

  • Orchestrate User Journeys– Partner with GTM to identifythe user journeys for acquisition marketing most likely to drive trial and conversion.

  • Sustain Momentum & TapintoCultural Moments– Keep a pulse on Firefly's roadmap—new feature releases, promos, and freemium/value messaging—and fold those into the always-on paid program well beyond their initiallaunch. Also stay attuned to cultural or seasonal moments that could give people a fresh reason to try Firefly.

  • Subject Matter Expertise– Serve as the go-to expert on the Firefly product, user experience, and monetization structure, translating that expertiseinto compelling acquisition messaging.

Requirements:

  • 8+years of experience in product marketing, advertising, integratedmarketing,or related roles.

  • Experience in tech, creative products and tools, and/or generative AI is preferred.

  • Strong attention to detail andcreativejudgment.Comfortable providing constructive feedback to cross-functional collaborators.

  • Exceptional communication skills, capable of conveying complex ideas or product informationeffectively and clearly to diverse audiences.

  • Analytical and strategic problem solver, adept at using data and customer insights to inform decision making.

  • Passionateaboutemerging creative AI technologies and knowledgeable about the generative AI landscape.

  • BA/BS in Marketing, Advertising, Technology, or related field preferred OR 8+ years of marketing experience OR equivalent practical experience.

Expected Pay Range:

Our compensation reflects the cost of labor across several  U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $120,700 -- $219,750 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

 

In California, the pay range for this position is $151,800 - $219,750

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans.  Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

About Adobe Inc.

The Omniture product suite provides an integrated set of services: advanced web analytics and segmentation (SiteCatalyst, Discover and Data Warehouse), search marketing (SearchCenter), optimization (Advanced Testing and Targeting -- Offermatica and TouchClarity), and the marketing integration platform (Genesis). They also have an iPhone application that allows customers to sign into their Omniture account and view statistics from anywhere.

Adobe Inc. Careers

Join Adobe Inc., a global leader in digital media and digital marketing solutions, and be part of a team that thrives on innovation and creativity. Adobe offers unparalleled job opportunities that propel your career forward in an environment that fosters growth and leadership. Work You’ll Do At Adobe, you will be immersed in an atmosphere of innovative solutions and exceptional leadership, contributing to projects that drastically change the landscape of digital content. Our team at Adobe is dedicated to empowering creatives and enterprises alike through cutting-edge technology and expertise. Transform the World with Your Creativity Adobe’s mission is to change the world through digital experiences. We are looking for professionals who are passionate about creativity, technology, and driving significant market evolution. Join a diverse team that values individuality and the fresh perspectives each member brings. Lead in a Culture of Innovation Adobe Inc. is synonymous with fostering a culture of innovation where your ideas can pave the way for groundbreaking digital solutions. Our leadership is committed to nurturing a dynamic and inclusive workplace that promotes career growth and development. Collaborate with the Best Work alongside a global team of talented professionals who are leaders in their fields. At Adobe, you will enhance your skills through collaboration and be inspired by the creativity and dedication of your teammates. Our networking opportunities within the company are designed to foster connections that lead to lasting professional relationships. Explore Career Opportunities Adobe Inc. offers a range of career paths from software engineering to marketing, customer experience to IT. Explore job opportunities and internships that align with your skills and passions. Adobe is committed to hiring the best talent and providing them with the training, benefits, and support needed to succeed. Innovate and Grow Drive innovation as part of the Adobe team and see firsthand how your work contributes to the company’s success and your personal growth. Engage in projects that push the boundaries of technology and creativity. Future-Proof Your Career Adobe is dedicated to the development of its employees at all stages of their careers. We offer comprehensive training programs, including leadership development and diversity training, to ensure you are equipped for the future. Our benefits package is designed to support the well-being and financial security of our team members and their families. Stay Connected Join Our Team Search open positions that match your skills and interests. We look for driven, curious, creative, and solution-oriented team players. Start your journey with Adobe today by exploring our exciting career and internship opportunities. Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. READ CAREERS BLOG Job Alert Emails Customize your subscription to receive job alerts, the latest news, and insider tips tailored to your preferences. Discover the rewarding and exciting opportunities that await at Adobe Inc.
Learn more about Adobe Inc.
Size
25,988 employees
Market Cap
$154.8 billion
Industry
Net Income
$5.2 billion
Founded
1982
5 Year Trend
+21.9%
Revenue
$12.8 billion
NASDAQ

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