The Senior Marketing Manager at Prophix will own cross-sell campaigns, product adoption campaigns and messaging. You will be responsible for developing targeted ABM programs that drive engagement, cross-sell opportunities, and pipeline acceleration - working closely with sales, product, and customer success to align marketing efforts with customer needs while leveraging data, AI, and automation to scale personalized engagement.
What You Will Do- Build and execute targeted ABM campaigns that identify and convert cross-sell opportunities across our global customer base
- Partner with sales, customer success and product marketing to define segmentation, intent triggers, and messaging for cross-sell motions
- Use AI to personalize engagement, predict expansion signals, and scale campaign execution
- Own the revenue and cross-sell pipeline. Measure, monitor and drive campaign improvement. Track and report on pipeline impact influenced by marketing programs
- Drive product adoption through targeted campaigns
- Own the creative direction of customer campaigns, proactively pitching bold ideas and testing new formats, channels, and messaging angles
RequirementsWhat You Will BringWe hire for potential as much as experience. If this role excites you but you don't check every box, we still want to hear from you. At Prophix, people who ask good questions, adapt quickly, and bring a fresh perspective often make the biggest impact.
Required Qualifications- 5+ years of marketing experience, with 3+ years in customer marketing, lifecycle or customer cross-sell focused role
- Demonstrated experience owning cross-sell or upsell programs with measurable revenue outcomes
- Strong understanding of customer lifecycle strategy and automation tools (Eloqua, HubSpot, Marketo, Qualified)
- Ability to use data to segment audiences, identify expansion signals, and personalize ABM campaigns at scale
- Strong written communication skills. You can write messaging that resonates with customers, not just prospect
- Must be legally entitled to work in the country where this role is located
- Comfortable using AI tools responsibly to support tasks such as research, drafting, and data review
- Able to learn new tools and adapt as technology and workflows evolve.
- Curious, open to new approaches, and motivated to continuously improve.
- Collaborative mindset when working across teams and with AI supported tooling.
BenefitsWhat Success Looks Like- 30 days: You know our platform, our customers, and how your team operates. You've completed onboarding and are contributing to live work.
- 90 days: You're working independently, owning deliverables end to end, and building relationships across functions and regions.
- 6 months: Your fingerprints are on something real. You've improved a process, shipped something meaningful, or earned a seat at the table on a decision that matters.
CompensationThe total target compensation for this role is $106,000 CAD to $122,000 CAD, in accordance with applicable pay transparency laws. Actual compensation will be determined based on factors such as skills, experience, location, and internal equity.
What's Included for You?- Comprehensive health, dental, vision, and mental-health coverage
- Retirement savings with employer contributions
- Parental leave top-up
- Annual wellness allowance
- Generous paid time off including vacation and sick time
- Education assistance and tuition reimbursement
- Social events, team activities, and opportunities to build community
- Opportunities to participate in Environmental, Social, and Governance (ESG) initiatives
- Quarterly Town Halls and Kickoffs that bring teams together to celebrate wins, share updates, and look ahead at what's next
Apply Now!If you're looking for a place where your work touches real products, real customers, and real decisions, and where your career can grow in the direction you choose. We would love to meet you. Apply and let's talk about what's possible.
