Amazon

Sr Markering Manager, Fire TV 3P Devices

Amazon$118K — $160K *
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 6+ years in professional marketing roles
  • 6+ years managing acquisition marketing or channel programs
  • Strong experience leveraging data to drive results
  • Proficient in Excel or Tableau for data analysis
  • Experience executing marketing programs across multiple time zones
  • Ability to manage and scale cross-functional marketing initiatives

Responsibilities

  • Own the brand communication strategy for Fire TV's partner products
  • Define consumer-to-partner messaging for sales narratives
  • Develop and maintain the partner brand playbook globally
  • Ensure brand consistency across all partner communications
  • Create core marketing assets for point of purchase
  • Design scalable co-marketing frameworks and asset libraries

Benefits

  • Comprehensive health insurance (medical, dental, vision, prescription)
  • 401(k) matching
  • Paid time off and parental leave
  • Adoption and surrogacy reimbursement coverage
  • Access to Mental Health Support and Employee Assistance Programs
Full Job Description
Fire TV powers partner-branded smart TVs worldwide. We need a General Marketing Manager to own Fire TV's brand communication strategy, brand architecture, and consumer-to-partner messaging for our 3P partner products business.

This role builds foundational marketing systems that do not exist today. You will create the partner brand playbook - the single source of truth for how Fire TV is positioned to partners and retailers. You will develop co-marketing programs that serve as templates for global adaptation.

This is a builder role. You will architect these systems from scratch, then operationalize them across a global partner ecosystem.

The ideal candidate brings experience marketing platform or ecosystem products through OEM/ODM partners in B2B2C models, and has built brand guidelines or playbooks adopted across multiple markets or regions. You operate with comfort in ambiguity - building systems, processes, and frameworks where none exist. You bring strong writing and storytelling skills with the ability to distill complex product narratives into clear, compelling partner-facing content. You have managed global marketing programs with regional adaptation requirements.

Key job responsibilities

Brand Architecture & Messaging

- Own Fire TV's brand communication strategy and brand architecture for the 3P partner products business

- Define and maintain consumer-to-partner messaging: how Fire TV's consumer value proposition translates into partner sales narratives

- Develop the partner brand playbook - a comprehensive, regularly maintained guide that governs how Fire TV is positioned to partners and retailers globally

- Ensure brand consistency across all partner-facing communications, retail touchpoints, and co-marketing materials

- Develop core marketing assets (packaging, POP, digital shelf content) that communicate Fire TV's differentiation at point of purchase

Co-Marketing & Global Enablement

- Create scalable co-marketing frameworks, asset libraries, and campaign toolkits that regional teams localize and deploy

About the team

Fire TV partners with leading TV manufacturers - to bring the Fire TV experience to customers through partner-branded smart TVs sold at major retailers worldwide.

BASIC QUALIFICATIONS

- 6+ years of professional non-internship marketing experience

- 6+ years of developing and managing acquisition marketing or channel programs experience

- Experience using data and metrics to drive improvements

- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

- Experience building, executing and scaling cross-functional marketing programs

- Experience developing and executing campaigns across a multitude of timezones and languages

PREFERRED QUALIFICATIONS

- Experience driving direction and alignment with large cross-functional teams and agency partners

- Experience designing and executing joint marketing plans with strategic alliance partners with global footprint

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, TX, Austin - 118,200.00 - 160,000.00 USD annually

About Amazon

Audible is a provider of spoken audio information and entertainment , on the Internet. They provide premium spoken audio content, such as audio versions of books and newspapers and radio programs, that is delivered over the Internet and played back on personal computers and hand-held electronic devices. The Audible service allows consumers to purchase and download their content from their Website, store it in digital files and play it back on personal computers and electronic devices. More than 15,000 hours of audio content are available on their Web site, including audio versions of books, periodicals and radio programs. Several manufacturers have agreed to support and promote the playback of their content on their hand-held audio-enabled electronic devices.

Amazon Careers

Joining Amazon presents an unparalleled opportunity to become part of a vibrant team pushing the boundaries of innovation and growth in the global marketplace. As a leader in e-commerce, technology, and logistics, Amazon offers a variety of job opportunities that cater to a range of skills and professional interests. Work You’ll Do At Amazon, every day is an opportunity to collaborate with the brightest minds in technology and business to redefine what’s possible. Whether you’re interested in software development, marketing, human resources, or customer service, Amazon has a position waiting for you. Transform the way the world shops and innovates with our diverse and inclusive team. Amazon is not just a company; it’s a community where you can drive real change and contribute to projects impacting millions globally. Lead with Innovation and Leadership Amazon is the perfect place to enhance your leadership and innovation skills. Our culture encourages pushing the envelope and imagining the unimaginable. Here, you will lead projects that challenge the status quo and define new industry standards. Work with a team that values diversity and is committed to creating an inclusive environment. Our leadership is focused on harnessing the collective power of unique perspectives to foster growth and innovation. Explore Amazon’s Employment Benefits Amazon’s commitment to its employees extends beyond just career growth. We offer competitive benefits, including health care, parental leave, and diversity training, ensuring that our team not only excels professionally but also enjoys well-being and security. Internship and Networking Opportunities Start your career with an Amazon internship and gain hands-on experience that matters. Our internships provide a gateway to full-time employment and an opportunity to network with professionals across various sectors of the company. Future-Proof Your Career With Amazon, your career path is filled with numerous opportunities for advancement. Our learning and development programs are designed to nurture your professional growth and keep you at the forefront of industry trends. Stay Connected Join Our Team Discover the job opportunities at Amazon that match your skills and interests. We are constantly on the lookout for passionate, curious, and innovative team players ready to make a difference. Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. Job Alert Emails Customize your subscription to receive job alerts, the latest news, and insider tips tailored to your preferences. Explore the exciting and rewarding career opportunities that await at Amazon. Amazon is more than just a company—it’s a platform for building a promising future. Whether you’re starting or looking to advance your career, Amazon offers the resources, support, and network you need to succeed. Join us, and be a part of our continuing mission to be Earth's most customer-centric company.
Learn more about Amazon
Size
1,608 employees
Market Cap
$832.6 billion
Industry
Net Income
$21.3 billion
Founded
1994
5 Year Trend
+28.1%
Revenue
$386 billion
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