Restaurant Brands International Inc.

Sr. Manager, Marketing Execution & Franchisee Engagement, Tim Hortons, US

Miami, FL 33186In-Person
Food & Beverages
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Business, Marketing, Communications, or a related field.
  • 5-7 years of experience in QSR, fast-casual, food & beverage, or a related field.
  • Ability to manage a marketing calendar and commercialization pipeline effectively.
  • Experience with Stage Gate governance processes and executive-level presentations.
  • Strong comprehension of marketing initiatives related to franchisee operations and restaurant execution.
  • Exceptional cross-functional communication skills across various teams.
  • Highly organized with capabilities to manage multiple projects in fast-paced settings.

Responsibilities

  • Plan, prioritize, and execute the annual promotional marketing calendar with cross-functional teams.
  • Lead national product launches and promotional campaigns across over 650 restaurant locations.
  • Track and manage multiple concurrent campaigns, ensuring timely delivery and proactive issue resolution.
  • Oversee the market test calendar process, ensuring proper communication and follow-ups with franchisees.
  • Maintain high-level oversight of the Stage Gate process for alignment with Tim Hortons leadership.
  • Develop and execute POS functionality in collaboration with Canadian counterparts.
  • Drive franchisee communication strategies across different platforms, ensuring effective updates and engagement.
  • Collaborate with the Supply Chain to manage product depletion strategies and forecasts.

Benefits

  • Comprehensive global paid parental leave program for employees expanding families.
  • Free telemedicine services and mental wellness support.
  • Focus on physical, mental, and financial wellness with unique benefits.
Full Job Description

Our Opportunity:

Restaurant Brands International is looking for a Sr. Manager, Marketing Execution & Communications to join the Tim Hortons US Marketing Team in Miami, FL.

This role owns executional feasibility and readiness for products across 650+ restaurants. Once a product concept has been developed and approved, this person leads cross-functional alignment across Culinary, Calendar, Category Management, Supply Chain, Operations, Marketing Communications, Legal, and Digital to determine what it will take to bring products and ideas to market, including supply chain lead times and constraints, POS functionality and setup, and in-restaurant execution requirements. This person also owns all communications channels to our franchisees, including the intranet, weekly newsletter, monthly webcast, and in-person events, and manages a direct report responsible for the POS vendor relationship, market test calendar, and communications support.

This is a QSR execution leadership role with a clear readiness mandate. The ideal candidate will track products through commercialization once approved, drive cross-functional alignment, and bring impeccable problem-solving skills to a fast-paced, deadline-driven environment.

RBI follows a 5 day, in-office work schedule to support collaboration. Successful candidates will be expected to work onsite 5 days per week.

Roles And Responsibilities:

Marketing Calendar & Go-to-Market Execution

  • Own planning, prioritization, and execution of the annual promotional marketing calendar, ensuring operational readiness and cross-functional alignment across culinary, supply chain, operations, and marketing.
  • Lead go-to-market execution of national product launches and promotional campaigns across 650+ restaurant locations.
  • Manage concurrent marketing campaigns by tracking timelines, dependencies, deliverables, and execution risks, while proactively driving issue resolution.
  • Own market test calendar and process from creation of restaurant lists, communication to field team, in-restaurant visits, and follow up calls with franchisees.
  • High-level ownership of Stage Gate process ensuring products are following proper reviews, hitting key milestones, and receiving alignment with Tims Hortons US leadership.
  • POS Management
  • Create, plan, test, and execute POS buttons and functionality for every launch in partnership with Canadian team counterparts.
  • Manage direct report that oversees POS relationship by partnering with Canadian technology team and POS vendor.
  • Franchisee Communications & Engagement
  • Own franchisee communications strategy synthesizing key updates across the Tim Hortons US intranet, newsletter, webcasts, and in-person events.
  • Keep updated email lists of Franchisees and Corporate Employees to ensure emails are reaching proper audiences.
  • Partner with the Executive Team to coordinate monthly meetings for the Franchisee Advisory Board by organizing content, sending follow ups, and supporting yearly election process
  • Share cross-functional updates with Canadian Communications Team, other RBI Brand Communications Teams, Government Relations team, to draft and send ad hoc communications.
  • Supply Chain Management
  • Partner with Supply Chain to work through depletion and sold-out strategies and understand overall positioning of all products
  • Actively manage drop lists, commitments, and forecasts to have drive workstream visibility and accountability

Charitable Programs & Foundation Partnership

  • Partner with Foundation Team on communications, events planning, and charitable program execution.
  • Lead yearly Smile Cookie, Holiday Smile Cookie, and Camp Day planning through coordination with the Foundation Team, Field Teams, and Marketing Teams and creation of events playbook
  • Partner with Marketing, Culinary, Supply Chain, Procurement, Operations, Analytics, and vendors to ensure every initiative is launch-ready and operationally viable before it hits the market.
  • Set a high bar for execution rigor, proactive risk identification, and stakeholder accountability across cross-functional teams.
  • Manage a direct report responsible for POS vendor management and market test calendar organization.
  • Build scalable execution tools and centralized resources that standardize commercialization processes and improve knowledge sharing across the team.

Skills & Experience:

  • Bachelor's degree in Business, Marketing, Communications, or related field.
  • 5-7 years of work experience in QSR, fast-casual, food & beverage, or related field.
  • Demonstrated ability to manage a marketing calendar and commercialization pipeline against operational readiness and launch timelines.
  • Experience owning Stage Gate or similar governance processes, including executive-level readouts.
  • Strong understanding of the relationship between marketing initiatives, franchisee operations, and restaurant-level execution.
  • Exceptional cross-functional communication skills; able to align stakeholders across marketing, operations, supply chain, and franchise teams.
  • Advanced proficiency in Microsoft Office (Excel, PowerPoint); experience with tools such as SAP Business Objects, Monday.com, or ContactMonkey a plus.
  • Highly organized with the ability to manage multiple concurrent workstreams in a fast-paced, deadline-driven environment.
  • Direct QSR or franchised restaurant system experience.
  • Experience working with large franchisee networks and building launch materials that speak to operator economics, not just brand objectives.
  • Experience managing a direct report or vendor partnership.

#TimHortons

Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.

About Restaurant Brands International Inc.

Restaurant Brands International Inc. (RBI) is a Canadian multinational fast food holding company. RBI was formed in 2014 as a result of a merger between American fast food restaurant chain Burger King and Canadian coffee shop and restaurant chain Tim Hortons, and expanded in 2017 with the acquisition of American fast food chain Popeyes Louisiana Kitchen. RBI is one of the world's largest fast food restaurant companies with over 27,000 locations in more than 100 countries. The company's brands include Burger King, Tim Hortons, and Popeyes. RBI is headquartered in Oakville, Ontario, Canada.
Learn more about Restaurant Brands International Inc.
Size
5,700 employees
Market Cap
$19.8 billion
Industry
5 Year Trend
+6.7%
NASDAQ

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