As we expand our agentic developer platform - spanning AI Agents, vibe-coded Apps, MCP-native infrastructure, and hosting built for the AI era - we9re looking for a Sr. Manager, Developer Marketing to lead how we engage, activate, and grow the developer community building on Bluehost. We are seeking a developer marketing leader who deeply understands how developers discover, evaluate, and adopt agentic platforms. In this highly visible, strategic role, you will define our developer GTM motion, build a thriving developer ecosystem, and translate complex agentic capabilities into compelling value for builders - from indie hackers and vibe coders to agencies and enterprise developers. You will operate at the intersection of Marketing, Product, Engineering, AI/Data, and Go-to-Market teams, serving as the voice of the developer both internally and externally. What you9ll do & how you9ll make your mark. Developer GTM Strategy and Positioning 3 Define and own the go-to-market strategy for Bluehost9s agentic developer platform, including AI Agents, MCP-native tooling, and vibe-coded App infrastructure 3 Develop differentiated positioning and messaging that speaks to developers building and hosting autonomous, AI-powered experiences on Bluehost 3 Identify and prioritize high-impact developer segments - including SMB developers, agencies, indie hackers, and AI-native builders - and tailor GTM motions accordingly 3 Monitor the competitive developer platform landscape and continuously sharpen Bluehost9s position against emerging agentic infrastructure players Developer Community and Ecosystem 3 Build and grow a vibrant developer community around Bluehost9s agentic platform through programs, forums, events, and ambassador networks 3 Design and run developer programs including early access, beta programs, hackathons, and developer advisory councils 3 Identify, recruit, and nurture developer advocates and technical champions who can authentically represent Bluehost in the broader agentic ecosystem 3 Cultivate strategic partnerships with AI tooling providers, framework communities, and developer platforms to expand Bluehost9s ecosystem footprint Technical Content and Developer Enablement 3 Own the developer content strategy - including documentation, tutorials, quickstarts, sample apps, and API references - that enables developers to build and ship faster on Bluehost 3 Partner with Engineering and Product to translate agentic capabilities (e.g., MCP integration, agent orchestration, tool-use APIs) into clear, compelling developer narratives 3 Develop technical use cases and reference architectures that showcase what9s possible with Bluehost9s agentic infrastructure 3 Enable Sales, Partner, and Support teams with developer-specific tools, messaging, and training to effectively communicate agentic value Developer Launches and Adoption 3 Lead cross-functional developer launches - from private beta to GA - ensuring strong developer uptake, activation, and sustained engagement 3 Define and track developer-specific success metrics including registrations, API activations, time-to-first-call, and ecosystem contributions 3 Design onboarding experiences and activation sequences that reduce friction and accelerate the path from signup to deployed agentic app 3 Partner with Growth and Lifecycle teams to build developer acquisition and retention motions across online, community, and partner channels Developer Events and Evangelism 3 Represent Bluehost at key developer conferences, AI summits, and agentic platform events - including speaking, sponsorships, and hands-on workshops 3 Plan and execute Bluehost-owned developer events including virtual demos, office hours, and build-alongs 3 Build Bluehost9s presence and credibility in agentic developer communities including GitHub, Hugging Face, Discord, and developer-focused social channels 3 Shape external narratives around Bluehost9s agentic platform vision through thought leadership, PR, and developer-first content Who you are & what you9ll need to succeed. 3 8-10+ years of experience in developer marketing, developer relations, or technical product marketing, ideally within an AI, agentic, or developer platform company 3 Deep understanding of how developers discover, evaluate, and adopt new platforms and APIs - especially in the context of agentic and AI-native tooling 3 Technical fluency sufficient to engage credibly with developers: comfortable reading code, understanding APIs, SDKs, and MCP-style integrations, and articulating architectural trade-offs 3 Proven track record building and scaling developer communities, programs, and ecosystems from the ground up 3 Experience launching developer-facing products or platforms and driving measurable adoption, activation, and engagement 3 Strong content instincts - able to develop and oversee technical tutorials, documentation, use cases, and developer narratives that resonate with builders 3 Data-driven approach to measuring developer program effectiveness, with experience defining and tracking developer funnel KPIs 3 Exceptional cross-functional collaboration skills - comfortable partnering with Marketing, Engineering, Product, AI/Data, and GTM teams 3 Outstanding communication and storytelling skills, with the ability to speak fluently to both technical developer audiences and non-technical business stakeholders Preferred experience 3 Hands-on experience building with agentic frameworks, LLMs, or MCP-native tooling (e.g., OpenClaw, AutoGen, Claude, OpenAI Agents SDK) 3 Background in web hosting, SMB platforms, or developer infrastructure products 3 Experience with developer-focused paid and organic acquisition channels, including GitHub, Hacker News, developer newsletters, and Discord communities 3 Familiarity with SMB and agency developer segments and their distinct needs vs. enterprise developers 3 Experience running or sponsoring hackathons, developer challenges, or community-driven build programs 3 MBA or advanced technical degree in Computer Science, Engineering, or related field #LI-SM1 #LI-Remote #Bluehost