As a Senior Performance Media Manager, you will lead strategy and media buying across paid social, programmatic display, and video/CTV campaigns. This role is central to driving customer acquisition and revenue growth for Bluehost.com, and requires a strategic, data-driven marketer who thrives in a fast-paced, cross-functional environment. You will own the end-to-end media planning process-from creative strategy and campaign execution to measurement, reporting, and budget planning-while collaborating closely with internal teams, creative partners, and external media agencies.
What you'll do & how you'll make your mark.Media Strategy & Buying
- Lead omni-channel media strategy and buying across paid social, programmatic display, video, CTV, and audio channels
- Develop and manage campaign briefs, media plans, and RFP processes for brand and performance initiatives
- Oversee creative strategy in partnership with internal creative teams and external agencies, ensuring campaigns are refreshed regularly and optimized based on performance learnings
- Test and scale new creative formats (e.g., LinkedIn CTV, Reddit Megathreads, Quora promoted answers, influencer integrations) to support brand awareness and acquisition goals
- Manage relationships with media partners including programmatic DSPs, social platforms, and agency partners
Campaign Execution & Optimization
- Manage campaign trafficking, audience targeting, creative rotations, and pacing across display, social, and video channels
- Analyze campaign performance and drive optimizations to improve CAC efficiency, CTR, MRR, and LTV metrics
- Optimize audience strategy across prospecting, retargeting, and B2B targeting (LinkedIn, web developer/IT decision-maker audiences) utilizing both 3rd party and 1st party audience insights
- Oversee creator and influencer video partnerships within paid media to drive engagement and acquisition
Measurement, Reporting & Budget Planning
- Own measurement strategy including floodlight/conversion tracking setup, incrementality testing, and brand lift studies
- Partner with analytics to evolve and maintain Tableau and Salesforce dashboards to track revenue and new customer attribution, lead gen lifecycle, and campaign KPIs
- Collaborate with BI, analytics, and finance teams to ensure media performance is accurately reflected in financial reporting
- Lead budget planning, forecasting, and financial reconciliation across all paid media channels
- Present performance insights and strategic recommendations to leadership and cross-functional stakeholders
Who you are & what you'll need to succeed. - 5+ years of experience in paid media, with hands-on expertise in social (Meta, LinkedIn), programmatic display, and video/CTV buying
- Proven track record of managing large-scale media budgets with a focus on performance and growth marketing
- Experience with measurement tools and platforms including CM360, Tableau, Salesforce, and DSPs (e.g., DV360, The Trade Desk)
- Strong analytical skills with the ability to translate complex data into actionable insights and clear executive narratives
- Experience managing influencer/creator partnerships within a paid media context
- Excellent project management skills and comfort working in a fast-moving, cross-functional environment
- Experience in B2B and/or eCommerce marketing; web hosting, SaaS, or tech industry experience is a plus
Preferred Skills:
- Experience with web hosting or web development marketing
- Familiarity with MRR/LTV-based KPI frameworks and subscription business models
- Experience running LinkedIn lead gen campaigns and integrating with sales pipelines
- Background in integrated video strategy spanning organic social, YouTube, and paid channels
#LI-SM1 #LI-Remote #Bluehost
