Comscore, Inc. provides digital media analytics services for content publishers, advertisers, and agencies in the United States, Canada, Europe, Latin America, and Asia. The company offers digital audience products and services, including Media Metrix and Mobile Metrix, Video Metrix, Plan Metrix, and comScore marketing solutions, which provide data on consumer demographics, behaviors, and preferences; and audience insights reports, customizable market research solutions, and client analytics services. It also provides advertising products and services, such as validated Campaign Essentials, a campaign verification solution that validates impressions and audience reach; and Brand Survey Lift, a solution that enables clients to measure the brand lift resulting from their advertising campaigns. The company serves media owners, advertisers, and advertising agencies, as well as publishers, financial institutions, and government agencies. Comscore, Inc. was founded in 1999 and is headquartered in Reston, Virginia.