Entity: CSL Seqirus
Job Category: Commercial
Job Family: Marketing
Job Type: Full Time
Location: Summit, New Jersey, United States
Employer Reference: R-282294
Job DescriptionAs a
Senior Manager of Customer Marketing, you will play a pivotal role in driving our U.S. growth strategy. You'll support translating data and customer insights and targeted strategies into high value tactics across key segments including hospital systems, pediatric healthcare providers, and retail/wholesale distributors. You'll also partner closely with customer segment leads and cross functional stakeholders to champion the customer's voice and unlock new opportunities for adoption, engagement, and impact.
What the Customer Marketing Team Does The Customer Marketing team is the engine that ensures we truly
understand, reach, and influence the customers who matter most. The team:
- Understands customer needs, behaviors, and motivations across key segments-including hospital systems, pediatric providers, retail pharmacies, and distributors-allowing CSL Seqirus to deliver strategies tailored to each audience.
- Develops targeted value propositions and messaging that address the distinct needs, behaviors, and motivations of targeted customer segments.
- Partners closely with cross functional teams-Sales, Access & Reimbursement, Medical, Legal, Policy, and Regulatory-to ensure the customer perspective is reflected in every decision and every touchpoint.
- Activates and optimizes customer engagement tactics that translate strategy into real-world execution and measurable business impact.
- Defines KPIs and analyzes performance, using insight-driven recommendations to improve campaigns and guide senior stakeholders.
In short, the Customer Marketing team serves as the
advocate, strategist, and connector between customer insights and commercial success.
What You'll Do - In partnership with customer segment leads develop tools, training, and customized resources that help customers manage their annual immunization campaigns. For example,
- Solutions that help customers optimize inventory management
- Tools and programs that enable customers to execute flu vaccination campaigns that increase flu immunization rates
- Partner with customer segment leads to develop customer-specific marketing tactics that align with brand and business objectives. For example,
- Group Purchasing Organization (GPO) and Physician Buying Group (PBG) owner to member communications
- Advocacy group and professional medical association tactics that impact key customer segments
- In partnership with director of Customer Marketing create targeted messaging for field sales teams that provide customers relevant information year-round, supporting the planning and execution of immunization campaigns.
- Serve as the primary liaison to a network of field sales champions, gathering feedback, identifying opportunities, and driving continuous improvement in field-facing tools and resources.
- In partnership with director of Customer Marketing, manage CSLS Seqirus' e-commerce platform, flu360.com.
What You Bring - Bachelor's degree in Marketing, Business, Life Sciences, or a related field
- 5+ years of experience in pharmaceutical marketing, commercial operations, or customer insights
- Experience with key CSL Seqirus customer segments
- Ability to generate data and insights to use to provide recommendations
- Strong understanding of the vaccine commercialization environment
- Proven ability to lead cross functional initiatives within a highly regulated industry
- Sales experience is a plus but not required
Who You Are - A strategic thinker with strong analytical skills
- A compelling communicator who can influence without authority
- A customer advocate who brings curiosity and a growth mindset
- Detail oriented, agile, and energized by fast paced environments
- Driven to make a real-world impact through your work
