Job DescriptionAbout the RoleThe Global Senior Marketing Manager leads the planning and execution of integrated marketing initiatives across international markets, with responsibility spanning cross-brand marketing, influencer marketing, paid social, PR, trade marketing, partnerships, and marketing operations.
This role combines strategic leadership with hands-on execution, translating global and market priorities into clear marketing plans, targets, campaigns, and reporting. The Senior Manager works closely with leadership, e-commerce, creative, CRM, legal, finance, PR, and in-market teams to deliver cohesive marketing programs across Canada, Australia, and the UK.
The ideal candidate is a highly organized, commercially minded, and collaborative marketer who can manage multiple markets and workstreams, build strong cross-functional relationships, use performance insights to inform decisions, and confidently lead projects from strategy through execution.
Responsibilities- Lead cross-brand promotional and seasonal marketing strategy across international markets and brands, managing plans through cross-brand trackers, e-commerce meetings, business reviews, and other cross-functional forums.
- Partner with leadership to establish annual, quarterly, and monthly marketing, influencer, and social goals across key international markets; track performance and present marketing updates, results, and priorities in regular business reviews.
- Lead integrated market marketing initiatives across Canada, Australia, and the UK, partnering with e-commerce, creative, CRM, PR, legal, and in-market teams to deliver locally relevant campaigns and support strategic market priorities.
- Lead influencer marketing initiatives, including sourcing and managing high-profile partnerships, seasonal and niche influencer programs, and serving as a point of escalation for influencer communications and partnership needs.
- Oversee organic social strategy and execution across international markets, managing cross-brand briefs, identifying local content opportunities, partnering with creative and in-market teams, and providing social media best practices and platform guidance.
- Manage paid social campaign development across relevant markets, briefing creative teams and coordinating content, messaging, links, and campaign requirements with CRM and other partners for traffic and awareness initiatives.
- Lead international sweepstakes, trade marketing, and partner-marketing initiatives from conception through execution, collaborating with legal, e-commerce, CRM/EDM, creative, and external partners to maximize brand exposure and customer engagement.
- Manage key PR and brand activation workstreams, including in-store events, partnership and media outreach, PR requests, and escalation of customer or collaboration inquiries to the appropriate teams.
- Lead global marketing financial planning and oversight, including budget management, forecasting, accrual planning, and reconciliation; partner with Finance and the wider team to ensure accurate financial management and alignment of investment to marketing priorities.
- Analyze and communicate marketing, social, and influencer performance through regular reporting and roadmaps; contribute data and insights to quarterly reporting and use results to inform future campaigns, content, and marketing priorities.
Criteria- Broad experience across integrated marketing, with strong working knowledge of Ecom, social media, influencer marketing, brand marketing, paid media, partnerships, PR, or related disciplines.
- Demonstrated ability to translate business and market priorities into actionable marketing strategies, goals, campaigns, and measurement plans.
- Strong project and program management skills, with the ability to lead multiple initiatives across different brands, markets, functions, and timelines.
- Experience developing and managing influencer or external brand partnerships, including the confidence to manage senior or high-profile partners and resolve escalated issues professionally.
- Strong understanding of organic and paid social media, including content briefing, platform best practices, campaign execution, and performance analysis.
- Strong analytical and commercial skills, with experience setting targets, interpreting marketing performance, developing reporting, and translating results into clear recommendations.
- Experience managing marketing budgets and operational processes, including forecasting and financial reconciliation.
- Excellent written, verbal, and presentation skills, with the ability to communicate marketing plans, performance, priorities, and recommendations clearly to leadership and cross-functional stakeholders.
- Strong relationship-building and collaboration skills, with the ability to work effectively across e-commerce, creative, CRM, finance, legal, PR, and international teams as well as external agencies and partners.
- Proactive, flexible, and solutions-oriented, with strong ownership, sound judgment, attention to detail, and the ability to operate effectively in a fast-paced, multi-market environment.
- This role requires being onsite in SF office Monday through Thursday, with Friday optional in the office.
BenefitsA generous discount on all WSI brands
A 401(k) plan and other investment opportunities
Paid vacations, holidays, and time off to volunteer
Health benefits, dental and vision insurance, including same-sex domestic partner benefits
Tax-free commuter benefits
A wellness program that supports your physical, financial and emotional health
Continued Learning
In-person and online learning opportunities through WSI University
Cross-brand and cross-function career opportunities
Resources for self-development
Advisor (Mentor) program
Career development workshops, learning programs, and speaker series
This role is not eligible for relocation assistance.
The expected starting pay range for this position is $112,000-$135,000 Applicable pay ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. In addition to competitive pay, compensation may include a variety of other components like benefits, paid time off, merit, and bonus opportunities.
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