Manager, Paid Search & SocialRole Summary and ImpactAs a Manager, Paid Search & Social, you will be responsible for the strategic planning, operational management, and execution of a client's paid search (SEM) and paid social marketing initiatives. You will manage and guide less expert team members while focusing increasingly on strategy development, performance optimization, and cross-channel integration for dedicated account(s).
Skills and Experience- Develop forecasts and media plans across Paid Search and Paid Social platforms.
- Understand the client's product, competitive landscape, and overall marketing objectives to define integrated search and social campaign strategies and deliverable plans.
- Manage end-to-end campaign execution, audience targeting, keyword management, bidding strategies, and creative testing across paid search (e.g., Google Ads, Microsoft Advertising) and paid social platforms (e.g., Meta, LinkedIn, TikTok, Pinterest).
- Work closely with other internal departments to develop cohesive, fully integrated performance media campaigns.
- Monitor, track, and evaluate cross-channel campaign performance analytics based on critical client metrics and attribution models.
- Deliver monthly client reports detailing channel performance, actionable insights, and strategic recommendations.
- Think creatively and develop tools, automation scripts, and tactical frameworks to improve workflow and campaign efficiencies.
- Actively contribute to business reviews, corporate initiatives, automation projects, process changes, and rollouts as well as new business efforts.
- Create, or assist in creating, POVs, standard methodologies, channel playbooks, and key process documentation.
- Oversee and mentor junior team members, guiding their professional development and managing day-to-day tactical execution.
Life at WPP Media & BenefitsOur passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, go to https://mybenefits.wpp.com/public/welcome for more details.
US Pay Range
$60,000-$140,000 USD
