Five Below

Sr Director, Product Management - Data & AI

Five Below$130K — $180K *
Enterprise Technology
11 - 15 years of experience
Job Overview by Ladders

Qualifications

  • 12+ years in Product Management or related tech leadership roles, with 5+ years at enterprise scale.
  • Proven ownership of enterprise data and analytics platforms like MDM, EDP, and CDP.
  • Strong leadership experience in defining product vision and roadmaps for complex platforms.
  • Ability to translate business strategy into impactful data and analytics solutions.
  • Experience collaborating with Engineering, AI, and senior business stakeholders.
  • Hands-on with modern cloud-based BI ecosystems and self-service analytics tools.
  • Expertise in data governance and stewardship practices.

Responsibilities

  • Define and direct the product vision and multi-year roadmap for Data, Analytics & BI.
  • Translate business strategies into actionable data and analytics products and metrics.
  • Collaborate with executive leadership on investment and roadmap decisions.
  • Oversee the product lifecycle for MDM, EDP, and CDP platforms.
  • Work with cross-functional teams to transition AI solutions to scalable products.
  • Shape analytics and reporting products delivering insights across various business areas.
  • Establish governance mechanisms for analytics and AI initiatives.

Benefits

  • Health coverage and wellness support.
  • Financial wellness programs.
  • Flexible working arrangements.
  • Professional development opportunities.
  • Employee discounts and perks.
Full Job Description

POSITION SUMMARY: 

The Sr. Director of Product Management for Data & AI is accountable for defining and driving the enterprise product strategy, roadmap, and value realization for data, analytics, and business intelligence capabilities across the retail organization. 

 

This role owns the product vision and lifecycle for the company’s core data and analytics platforms, including: 

  • Master Data Management (MDM): Ensuring consistent, accurate, and governed data for foundational business entities such as products, stores, vendors, and customers. 

  • Enterprise Data Platform (EDP): The centralized platform that ingests, integrates, and prepares enterprise data for analytics, reporting, and AI use cases. 

  • Customer Data Platform (CDP): A platform that unifies customer data across channels to enable customer insights, loyalty, personalization, and marketing activation. 

 

The Sr. Director ensures these platforms and the analytics and reporting products built on top of them are aligned to business outcomes, delivering measurable impact across merchandising, supply chain, stores, e-commerce, finance, marketing, and customer experience. 

 

This leader partners closely with Engineering, Enterprise Architecture, AI, and business leaders to translate strategy into scalable, high-quality solutions while balancing strategic vision with disciplined execution. 

 

This role is also accountable for defining and driving the enterprise AI product strategy across data, analytics, and businessplatforms—ensuringAI capabilities are purpose-built, value-driven, responsibly governed, and scaled across the enterprise. This includes ownership of AI use case strategy, multi-year AI roadmaps, and continuous value realization in partnership with business, technology, and data science leaders.

Job Responsibilities: 

 

1. Enterprise Data & Analytics Product Strategy 

 

  • Define and own the enterprise product vision, multi-year roadmap, and investment strategy for Data, Analytics & BI, aligned to enterprise priorities and retail growth objectives. 

  • Translate business strategies into clear data and analytics products, outcomes, and success metrics across MDM, EDP, CDP, analytics, and reporting. 

  • Partner with executive leadership to inform investment decisions, funding models, and roadmap sequencing based on value, capacity, and dependencies. 

 

2. Product Ownership of Data Platforms & Analytics Capabilities 

 

  • Own the end-to-end product lifecycle for Master Data Management (MDM), the Enterprise Data Platform (EDP), and the Customer Data Platform (CDP). 

  • Work cross-functionally with Data Science, AI/ML, Enterprise Architecture, Infrastructure, Security, and Operations to transition AI solutions from experimentation to reliable, scalable, and supportable enterprise products. 

  • Prioritize capabilities that enable trusted data, self-service analytics, AI enablement, and operational insights. 

  • Lead build vs. buy decisions, vendor evaluations, and roadmap tradeoffs with a long-term value and total cost of ownership lens. 

 

3. Enterprise AI Product Strategy & Value 

  • Define and own the enterprise AI product strategy across data, analytics, and business domains, aligned to enterprise priorities and platform capabilities. 

  • Develop and maintain a multi-year AI roadmap, balancing near-term value delivery with long-term platform and capability maturation. 

  • Continuouslyidentify, assess, and shape AI opportunities across the business, translating operational pain points and processes into high-impact AI use cases.

  • Partner with business leaders and domain Product Managers to deeply understand workflows, decisions, and constraints that couldbenefitfrom AI-driven automation, augmentation, or optimization.

  • Establish clear AI value hypotheses, success metrics, and outcome tracking for each use case (e.g., productivity, cost savings, revenue lift, risk reduction).

4. Analytics, Reporting & Business Enablement 

 

  • Shape and prioritize analytics, reporting, and BI products that deliver actionable insights across merchandising, supply chain, stores, digital, finance, marketing, and customer experience. 

  • Own the enterprise BI strategy, including KPI frameworks, semantic models, dashboard standards, and self-service enablement. 

  • Drive adoption, trust, and usability across analytics and BI platforms by balancing speed, consistency, performance, and governance. 

  • Partner with Data Science and AI teams to enable predictive, prescriptive, and AI-driven use cases, transitioning successful experimentation into enterprise-grade solutions. 

 

5. Governance, Operating Model & Value Management 

 

  • Establish and operate clear intake, governance, and prioritization mechanisms for Data, Analytics, BI and AI initiatives. 

  • Define and evolve the enterprise data operating model, including data ownership, stewardship, decision rights, and cross-functional ways of working. 

  • Manage dependencies, risks, tradeoffs, and cost across platforms and domains, ensuring investments deliver measurable business value. 

  • Hold vendors and partners accountable to performance, outcomes, and value realization. 

  • Champion data literacy and shared accountability for outcomes across the enterprise. 

 

6. Leadership & Stakeholder Engagement 

  • Lead and develop teams of Data Product Managers, BI Product Managers, and Business Analysts. 

  • Set clear expectations for product discovery, prioritization, delivery, and value measurement. 

  • Establish a continuous AI discovery and innovation rhythm, proactively seeking emerging AI capabilities, and coaching product teams on identifying AI opportunities during discovery. 

  • Build strong partnerships with business leaders and Engineering to ensure alignment, execution excellence, and shared ownership of outcomes. 

 

Qualifications: 

  • 12+ years of progressive experience in Product Management, Data & Analytics, Business Intelligence, or related technology leadership roles, with at least 5+ years leading product teams at an enterprise scale. 

  • Proven experience owning enterprise data and analytics platforms, such as Master Data Management (MDM), Enterprise Data Platforms (EDP / data lakes or lakehouses), and Customer Data Platforms (CDP). 

  • Strong product leadership experience defining vision, roadmaps, and success metrics for complex, cross-functional platforms and products. 

  • Demonstrated ability to translate business strategy into data and analytics solutions that deliver measurable outcomes and business value. 

  • Experience partnering closely with Engineering, Enterprise Architecture, Data Science / AI, and senior business stakeholders. 

  • Hands-on experience with modern cloud-based platforms and BI ecosystems (e.g., Power BI, Databricks, Unity Catalog, semantic layers) and self-service analytics enablement. 

  • Experience establishing data governance, operating models, and stewardship practices that balance speed, quality, and trust. 

  • Strong executive communication skills, with the ability to influence, align, and drive decisions across functions. 

  • Experience managing vendors and partners with accountability for delivery, performance, cost, and value realization. 

  • Experience in retail, consumer, or multi-channel organizations with complex merchandising, supply chain, and customer data needs. 

  • BA or BS degree in MIS, Computer Science, or related area preferred 

Explore our benefits site to discover all the perks and support we offer! From health coverage to financial and personal wellness, we've got you covered—check it out today!

About Five Below

Five Below is a discount store chain that sells products that cost up to $5. The company was founded in 2002 by David Schlessinger and Tom Vellios. The company's target market is teenagers and pre-teens, but it also has products for adults. The company has over 1,000 stores in 38 states. The company's revenue has been steadily increasing over the years, and it has been expanding its store count. The company went public in 2012.
Learn more about Five Below
Size
6,100 employees
Market Cap
$9.6 billion
Industry
Net Income
$109.8 million
Founded
2002
5 Year Trend
+23.3%
Revenue
$1.7 billion
NASDAQ

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