Thermo Fisher Scientific

Sr. Director, Marketing Growth Strategy

Thermo Fisher Scientific • $150K — $200K *
Pittsburgh, PA 15237In-Person
Consumer Technology
11 - 15 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 15+ years of experience in global marketing and demand generation, with senior leadership roles in complex organizations.
  • Proven ability to define and implement enterprise-wide demand strategies for growth.
  • Expertise in modern digital marketing ecosystems including SEO, SEM, and AI-driven channels.
  • Strong background in building and operationalizing global marketing models with shared services.
  • Demonstrated success in marketing transformation using AI, automation, and analytics.
  • Experience in data-driven marketing frameworks and consistent performance measurement.
  • Skilled at leading and developing high-performing, globally distributed teams.

Responsibilities

  • Define and execute a unified global demand generation strategy to enhance market visibility.
  • Establish advanced digital channel strategies to improve customer engagement and drive demand.
  • Architect a scalable global marketing operating model to streamline processes and services.
  • Lead the integration of AI and automation into marketing operations for enhanced productivity.
  • Develop a comprehensive measurement framework to standardize KPIs and drive performance insights.

Benefits

  • Competitive remuneration and annual incentive plan bonus.
  • Comprehensive healthcare benefits.
  • Access to a range of employee benefits.
  • Opportunities for career development within an innovative organization.
  • Work in a forward-thinking environment that values creativity and growth.
Full Job Description
Work Schedule
Standard (Mon-Fri)

Environmental Conditions
Office

Job Description

Role Overview

The Senior Director, Customer Growth Strategy & Marketing Shared Services is a critical enterprise marketing leadership role responsible for shaping and executing the global strategy that drives market visibility, customer acquisition, and scalable revenue growth. Success in this role is defined by establishing a globally adopted, AI-enabled demand ecosystem and operating model that elevates digital discoverability, enables consistent pipeline acceleration through data-driven, scalable strategies, and standardizes measurement across the enterprise. This role defines and implements the enterprise-wide demand and digital operating model across all businesses and regions.

Operating at the intersection of marketing strategy and operations, this leader will architect a modern, data-driven demand ecosystem and lead globally distributed dedicated shared service teams to enable scalable execution. The role serves as a strategic advisor to senior leadership and collaborates closely with global and regional marketing, digital, and commercial leaders to drive enterprise-wide demand transformation.

Key Responsibilities
  • Set Global Demand Strategy & Commercial Alignment
    Define a unified, enterprise-wide demand generation strategy that strengthens market visibility, aligns with commercial and eCommerce priorities, and supports customer acquisition and growth at scale across global business units and regions. Partner with commercial and business leaders to identify and prioritize emerging growth opportunities, helping shape enterprise growth priorities and investment decisions.
  • Lead Digital Channel & Customer Engagement Excellence
    Establish best-in-class strategies across paid media, search (SEO and SEM), social platforms, digital communities, and emerging channels including AI and LLM-driven visibility, advancing integrated engagement models that enhance discoverability, customer engagement, and generate qualified demand that accelerates enterprise growth.
  • Architect Global Growth Operating Model and Dedicated Shared Services
    Define, build, and scale the global marketing operating model, including dedicated shared services, regional hubs, and functional capabilities. Establish how work is structured, delivered, and scaled, including ownership of organizational design, investment strategy, and resource allocation, while standardizing automation globally, enabling regional training, and implementing scalable workflows, governance, and location strategies to support enterprise growth.
  • Accelerate AI, Automation and Talent Transformation
    Lead transformation of marketing shared service capabilities through AI, automation, and digital innovation while building high-impact, future-ready teams. Drive adoption through structured enablement, including training programs, standardized processes, and scalable ways of working that embed new capabilities across the organization.
  • Define Enterprise Measurement and Discoverability Framework
    Establish the Discoverability-to-Conversion Ecosystem, evolving beyond the traditional funnel to incorporate AI-driven visibility, digital presence, and community influence. Define next-generation KPIs, lead a test-and-learn agenda to validate emerging metrics, and standardize measurement, data governance, and insights, establishing enterprise governance and accountability models to ensure consistent adoption and performance across business units.

Experience:
  • 15+ years of progressive experience in global marketing, demand generation, and/or digital strategy, with a significant portion in senior leadership roles within complex, matrixed organizations.
  • Proven track record of defining and scaling enterprise-wide demand generation strategies that drive measurable pipeline growth, customer acquisition, commercial growth, and revenue impact across multiple regions and business units.
  • Deep expertise in modern digital marketing ecosystems, including paid media, SEO/SEM, social, content, marketing automation, and emerging channels such as AI-driven discovery and LLM-based visibility.
  • Demonstrated success in building and operationalizing global marketing operating models, including shared services, regional hubs, and scalable workflows that enable efficiency and consistency at scale.
  • Strong experience leading marketing transformation initiatives, including the adoption of AI, automation, and advanced analytics to modernize capabilities and ways of working.
  • Expertise in data-driven marketing, measurement frameworks, and performance management, including defining KPIs, attribution models, and governance structures that standardize reporting and insights across the enterprise.
  • Experience partnering closely with commercial, eCommerce, and sales leadership to align marketing strategies with business objectives and drive end-to-end demand performance.
  • Proven ability to lead and develop high-performing, globally distributed teams, including building future-ready talent and fostering a culture of innovation, accountability, and continuous improvement.
  • Strong executive presence with experience acting as a strategic advisor to senior leadership, influencing decisions and driving cross-functional alignment at the enterprise level through data-driven recommendations, growth planning, and organizational transformation.

Education:
  • Bachelor's degree in Marketing, Business Administration, Communications, or a related field required.
  • MBA or other advanced degree strongly preferred.


Benefits

We offer competitive remuneration, annual incentive plan bonus, healthcare, and a range of employee benefits. Thermo Fisher Scientific offers employment with an innovative, forward-thinking organization, and outstanding career and development prospects.

About Thermo Fisher Scientific

Thermo Fisher Scientific Careers

Join the vibrant team at Thermo Fisher Scientific, a global leader in serving science and making the world healthier, cleaner, and safer. With a workforce of over 75,000 professionals, Thermo Fisher Scientific offers unparalleled job opportunities and a culture of innovation that propels your career to new heights. Work You’ll Do At Thermo Fisher Scientific, you will be part of a team that is dedicated to enabling our customers to make the world healthier. Whether you are involved in the development of life-saving drugs or innovative environmental solutions, your work will have a profound impact on society. Our commitment to leadership in the industry is unwavering. With Thermo Fisher Scientific, you will lead projects that set standards in scientific inquiry and market leadership. You will work at the intersection of science, technology, and industry expertise, driving digital innovation in every aspect of our business. Join our diverse team of professionals and engage in roles that span across various functions and disciplines. From research and development to marketing and sales, the breadth of job opportunities available means that you can find the perfect match for your skills and passions. Innovative Work As part of our team, you will have access to cutting-edge tools and technologies that foster creativity and innovation. Thermo Fisher Scientific is home to a dynamic range of career paths, all designed to challenge you and help you grow as a professional. Our employment philosophy emphasizes diversity and inclusivity, ensuring that all team members have the opportunity to thrive. We believe in nurturing talent through robust training programs, leadership development, and opportunities for career advancement. Be Part of a Great Team Working at Thermo Fisher Scientific means being part of a global network of enthusiastic, talented, and ambitious individuals. Our culture is built on collaboration, where each member’s unique skills and perspectives are valued. You will enjoy benefits that support both your professional growth and personal well-being. Future-Proof Your Career Embark on a journey of growth and continuous learning with Thermo Fisher Scientific. We offer a variety of training and development programs that cater to your interests and career goals. From internships for budding scientists to leadership training for aspiring executives, our programs are designed to equip you with the skills needed for a successful and fulfilling career. Explore Discover how our commitment to innovation leads to advancements in health and science: [Read More] Learn about our leadership in environmental sustainability and how you can contribute: [Read More] The Thermo Fisher Scientific Difference Our global presence and commitment to innovation mean that your work extends beyond borders and makes a tangible impact worldwide. The collaboration between our teams drives our leadership in the scientific community and contributes to a culture that embraces diversity and fosters professional growth. Stay Connected Join Our Team Search open positions that match your skills and interest. We are always on the lookout for passionate, curious, and driven team players. Explore our job opportunities and find out how you can contribute to our meaningful work. SEARCH THERMO FISHER SCIENTIFIC JOBS Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. READ CAREERS BLOG Job Alert Emails Customize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding opportunities that await at Thermo Fisher Scientific.
Learn more about Thermo Fisher Scientific
Size
130,000 employees
Market Cap
$213.3 billion
Industry
Pharmaceuticals & Biotech
Net Income
$6.3 billion
Founded
1956
5 Year Trend
+16.5%
Revenue
$32.2 billion
NASDAQ
TMO
* Ladders Estimates

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