Foot Locker

Sr. Director, E-Commerce

Foot Locker$190K — $225K *
Retail & Consumer Goods
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 10+ years of retail e-commerce leadership experience; footwear or apparel expertise advantageous
  • BA/BS in a business-related field required
  • Proven track record of achieving business results
  • Strong project management skills in a fast-paced environment
  • Excellent communication skills for cross-functional collaboration
  • Innovative, motivated team player with a passion for merchandising
  • Understanding of retail industry dynamics, particularly in e-commerce contexts

Responsibilities

  • Directly oversee US & CA e-commerce performance to meet demand and profit targets
  • Ensure alignment with Lockers GM for consistent branding and operations
  • Analyze weekly business metrics and provide actionable insights
  • Manage a diverse team responsible for site merchandising and operations
  • Optimize site features and user experience based on analytical data
  • Develop strategic content for site/app to enhance customer engagement
  • Collaborate on commercial strategies and digital marketing efforts

Benefits

  • Employee discount on products
  • Generous paid time off
  • Comprehensive medical, dental, and vision coverage
  • 401(k) with Roth options
  • Life insurance coverage
  • Flexible spending accounts available
  • Clear opportunities for career advancement
  • Tuition reimbursement for eligible courses
  • Strong company culture emphasizing team support
  • Inclusive employee resource groups
Full Job Description
Overview

This exciting position as a Sr. Director of E-Commerce is critical to the success of Foot Locker's Growth Strategy. As a Sr. Director of E-Commerce, you will report to the VP of Global E-Commerce and serve as an instrumental leader of a vital team in the organization. In this role, you will lead the Digital Commerce business, utilizing a consumer-first mindset through site merchandising, site content, new product onboarding, and collaboration with cross-functional teams on content execution, developing and executing comprehensive digital commerce strategies that are aligned with business objectives and growth targets. You will also partner with the Lockers GM on all activities to ensure consistency across the banner.

Responsibilities

  • Lead and be accountable for full results of Foot Locker US & CA e-commerce business including demand & net sales targets, along with profit results each month
  • Align with Lockers GM on all activities to ensure consistency across the banner
  • Own weekly business results & recaps across Foot Locker meetings, leveraging product selling data, web & marketing analytics and other insights to assess drivers, propose key action items to cross functional teams

Manage a team of 10+ associates with ownership across the following areas:

Site Operations
  • Track & activate all skus that are ready for sale daily utilizing variety of in-house and external tracking and catalog management systems; ensure all PDPs are accurate and complete for customer usage
  • Manage operations of our hot & atomic launch product releases
  • Optimize site navigation hierarchy and filter strategy by marrying key investments and emerging attributes with SEO data, UX research and customer behavior metrics
  • Improve on-site search results through product attribution, keyword implementation, and synonym and spelling correction management
  • Run, analyze and distribute weekly reports regarding page views, search terms, cross-selling completion and activations
  • Partner with IT on all site issues for quick remediation

Site Merchandising
  • Drive customer-focused merchandising strategies that highlight key investments, best selling products and emerging attributes throughout the shopping experience
  • Define linking plan & merchandising strategy for all marketing to ensure best possible customer experience when clicking through to site
  • Partner with merchandising teams to implement and maintain seasonal categories
  • Implement and optimize cross-selling strategies through product recommendations
  • Maintain all merchandising execution across all site and app experiences including categories and search results


Site Content
  • Develop site/app content plan for all placements (ex. homepage, PLP, PDP) by utilizing monthly business priorities and data in partnership with merchants, marketing, analytics, and creative teams
  • Request and maintain all content assets across all mobile, desktop & app experiences
  • Partner with cross-functional teams including product owners & EXV to develop new content features
  • Be a key leader in development of site personalization roadmap and feature set


Additional Responsibilities
  • Partner with cross-functional teams to define requirements for site features as well as enhancements to business applications that maximize customer experience and streamline workflows
  • Key stakeholder in our EXV testing pods, as well as championing a entrepreneurial test-and-learn culture
  • Collaborate with finance & planning on monthly demand & sales forecasts to ensure accurate daily targets are built
  • Drive, in partnership with key stakeholders, commercial & promotional calendar for the e-commerce business
  • Influence & be a key stakeholder in digital marketing strategies & spend in order to optimize site traffic
  • Think omni-channel, as an ultimate partner to our field in optimization of BOPIS, Ship from store, and our in-store app experience
  • Be skilled in building team and individual capability, while also being a great team contributor on the larger leadership stage
  • Navigate in and out of the 'big picture' while also managing the day to day to deliver the business plan


Qualifications

  • Minimum 10 years' of retail e-commerce experience in a leadership capacity; apparel or footwear experience a plus
  • A BA/BS in a business-related field is required
  • Demonstrated track record of successful business results
  • Ability to prioritize and deliver projects in a fast paced environment
  • Excellent communication and partnering skills with the ability to work cross-functionally.
  • Enthusiastic, motivated, innovative, creative team player
  • Ability to think broader, including technology needs to achieve goals
  • Understanding of retail industry, merchandising, marketing and IT preferred.
  • Have a passion for product & the consumer
  • Strong influencing skills to upper management, across departments and to vendor community.
  • Must possess an understanding of the ecommerce product lifecycle touch points

At Foot Locker, we value innovation, authenticity, and integrity in all that we do. To uphold the security and fairness of our hiring process, we ask that candidates refrain from using AI tools, including ChatGPT, during interviews and assessments. To ensure a smooth and secure experience, please review the following guidelines:
  • Cameras must be on for all virtual interviews.
  • AI tools are strictly prohibited during interviews or assessments.

We appreciate your understanding and cooperation as we work together to create a transparent and equitable hiring experience.

Benefits

The annual base salary range is $190000 - $225000 / year. This range represents the anticipated low and high end of the salary for this position. This role is also eligible to receive short term incentives that align with individual and company performance. Salary will be determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data. Salary is one component of the Foot Locker, Inc. total compensation package, which includes the below.

Foot Locker Benefits:
  • Employee Discount
  • Paid Time Off
  • Medical | Dental | Vision Coverage
  • 401(k) | Roth 401(k)
  • Life Insurance
  • Flexible Spending Account
  • Opportunities for Advancement
  • Tuition Reimbursement for Qualified Courses
  • Strong Company Culture
  • Employee Resource Groups

About Foot Locker

Foot Locker, Inc. is a global retailer of shoes and apparel, operating 3,473 primarily mall-based stores in the United States, Canada, Europe, Australia and New Zealand as of February 1, 2014. The Company operates in two segments: Athletic Stores and Direct-to-Customers. The Athletic Stores segment is an athletic footwear and apparel retailers whose formats include Foot Locker, Lady Foot Locker, Kids Foot Locker, Champs Sports, Footaction, SIX:02, as well as the retail stores of Runners Point Group, including Runners Point, Sidestep and Run2. The Direct-to-Customers segment includes Footlocker.com, Inc. and other affiliates, including Eastbay, Inc., CCS, and Tredex, which sells to customers through Internet Websites, mobile devices, and catalogs.

Foot Locker Careers

Join the dynamic team at Foot Locker, a leading global retailer of athletically inspired shoes and apparel. At Foot Locker, we empower our employees with unmatched opportunities for career growth and leadership development in the retail industry. Work You’ll Do Become a part of Foot Locker’s vibrant culture by joining our diverse team. We are committed to innovation, leadership, and excellence in every aspect of our business. From sales to corporate functions, Foot Locker offers a variety of job opportunities that allow you to bring your passion and creativity to our team. Transform your career with Foot Locker, where we value diversity and are dedicated to fostering an inclusive environment. We believe that our team’s varied perspectives and experiences are crucial to our success. Lead with Confidence Step into a role that challenges you, fosters your professional growth, and puts you on the path to leadership. At Foot Locker, you’ll work alongside industry leaders and seasoned professionals who are eager to share their knowledge and experience. Work with a team that’s as passionate about the success of the company as they are about each individual’s career advancement. Foot Locker offers extensive training and development programs, including diversity training and leadership workshops, to help you reach your full potential. Innovative Opportunities Engage in work that matters with a company that’s at the forefront of the retail industry. Foot Locker is constantly innovating to meet the ever-changing needs of our customers and to stay ahead in a competitive market. Our employees enjoy a range of benefits that support their personal and professional lives, including health, dental, and vision insurance, employee discounts, and flexible working arrangements. Internship Programs Kickstart your career with a Foot Locker internship. Gain invaluable industry experience, develop your skills, and build your professional network. Our internships offer a real-world glimpse into how a major retail company operates, providing you with the tools needed to succeed in your future career. Join Our Team Explore the employment opportunities at Foot Locker and find the position that matches your skills and ambitions. We are always looking for curious, driven, and innovative team players who are ready to make an impact. Stay Connected Keep up to date with the latest company news, hiring events, and career tips by visiting our Foot Locker Careers page. Customize your job alerts to receive updates on positions that interest you the most. Apply Today Ready to take the next step in your career? Submit your resume, prepare for your interview, and join a company that’s committed to your growth and success. Search Foot Locker jobs now and discover how you can contribute to our dynamic team. Foot Locker is not just a company; it’s a place where you can grow, innovate, and lead. We look forward to welcoming you to our team and helping you achieve your professional goals.
Learn more about Foot Locker
Size
16,555 employees
Market Cap
$3.3 billion
Industry
Net Income
$323 million
Founded
1974
5 Year Trend
+2.9%
Revenue
$7.5 billion
NASDAQ

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