The role:

The Senior CRM Analyst - Lifecycle Marketing & Retention will help support the CRM team to plan, implement, schedule, and execute timely email, SMS, push notification, and in-app messages to our Churned users, while collaborating with the CRM team on communication strategies, accurate execution of campaigns, and follow-up analysis.
Responsibilities:

• Own implementation of emails, SMS, push notifications (both ad hoc and automated), and building of customer segments in our CRM platform (Braze) for Churned User efforts
• Maintain the CRM marketing calendar and Roadmap.
• Support upkeep of weekly performance reporting
• Assist in cross-functional (engineering, product, data teams) communication between the CRM team and internal stakeholders/dependencies, including but not limited to:
  • writing briefs for emails, push notifications, SMS, and in-app messages
  • collaboration with data/analytics team to classify/categorize campaigns for lifecycle dashboards/reports
  • coordinating copy and design work to ensure deadlines are met
  • collaborating with other internal teams to help support their initiatives
  • facilitate internal sign-off of communications from internal stakeholders

Qualifications:

• 4+ years of working experience in D2C email marketing
• Experience with building and deploying emails from scratch
• Experience working cross-functionally with creative partners (designers & copywriters)
• Experience operating a CRM platform (i.e, Braze, Iterable, Klaviyo, customer.io, etc.)
• Very strong written and verbal skills in English
• Attention to detail, good communication skills and an ability to juggle multiple tasks on often short deadlines

Preferred requirements:

• Experience with Braze platform
• Experience with SMS marketing in a D2C environment
• General understanding of HTML
• General understanding of personalization in CRM

Benefits

Health Insurance coverage (Canada Life)

Flexible Paid Time Off

5- year Sabbatical: After 5 years with CookUnity, you get a 4-week paid sabbatical

Paid Family leave.

Compassionate Leave: 3-5 days each time the need arises

A generous amount of CookUnity credits to enjoy our amazing meals, added to your account, monthly.

AI-forward workplace: enterprise access to ChatGPT and Claude to help you work smarter and grow faster.

Wellness perks: fitness subsidies to build a healthy lifestyle

Personalized Spanish coach

Awesome opportunity to join a company that is looking to change how we eat and how chefs work!

Compensation
All final pay rates will be determined by candidates experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data.

Pay Range for this position

$95,000-$110,000 CAD

If you're interested in this role, please submit your application, and if we think you might be a fit, we'll get in touch with you. Thank you for your time!