Newell Brands Inc

Sr. Brand Manager, Oster

Newell Brands Inc • $110K — $130K *
Atlanta, GA 30349In-Person
Retail & Consumer Goods
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 6+ years of brand management, category management or innovation leadership experience in consumer goods or small home appliances
  • Demonstrated success leading complex, multi-market innovation projects from concept to shelf
  • P&L management experience with a track record of margin-accretive innovation
  • Strong analytical skills: translating market data, consumer research and financial models into clear recommendations
  • Proven ability to lead, develop and inspire direct reports
  • Effective communicator and collaborator in a global, matrixed organization
  • Fluency in Spanish a plus given the weight of the Latin America business

Responsibilities

  • Own the global air frying category strategy tracking trends, competitive dynamics, and market opportunities
  • Translate category intelligence into actionable recommendations for regional brand teams
  • Serve as the foremost expert on the air frying consumer globally
  • Lead the global air frying innovation pipeline from opportunity identification through commercial launch
  • Define product features and priorities based on consumer insight and financial modeling
  • Serve as the primary global connection point for regional brand teams
  • Manage the global air frying category P&L with a focus on gross margin expansion
  • Directly manage and develop a Brand Manager, creating a high-performance team environment

Benefits

  • Opportunity to lead a high-visibility role in a growing category
  • Collaboration across diverse regional teams in LATAM, UK, and Australia/New Zealand
  • Experience in a global, matrixed organization
  • Access to significant resources for innovation and product development
  • Potential to develop leadership skills by managing direct reports
Full Job Description
Job ID: 17986

Alternate Locations:

Position Summary

The Senior Brand Manager, Air Frying leads the global center of excellence (COE) for the air frying category across Newell Brands' portfolio. Based on the Oster team and reporting to the Senior Brand Director, Oster, this role owns the global category strategy, innovation pipeline and cross-regional execution for all brands competing in air frying.

This is a senior, high-visibility role for a category expert who combines deep consumer and market knowledge with the commercial instincts to build competitive, profitable products at scale. The Senior Brand Manager leads and develops a Brand Manager direct report and is the primary global partner for regional brand teams on everything related to the air frying category.

The ideal candidate brings at least 6 years of brand management or category leadership experience, a track record of launching innovation across multiple markets and the ability to operate effectively in a global, matrixed environment.

Key Responsibilities

Category Strategy & Intelligence
  • Own the global air frying category strategy, tracking consumer trends, competitive dynamics, emerging technology and market white space across all regions
  • Translate category intelligence into actionable recommendations for regional brand teams, ensuring plans are grounded in data and aligned with each brand's positioning and architecture
  • Serve as the organization's foremost expert on the air frying consumer globally, partnering with Consumer Insights to design research that sharpens the COE's point of view

Global Innovation Leadership
  • Lead the global air frying innovation pipeline from opportunity identification through commercial launch - including concept development, business case creation and full go-to-market execution
  • Define product features, technology priorities and specification direction based on competitive benchmarking, consumer insight and financial modeling
  • Balance short-term revenue contribution with longer-term category leadership in pipeline decisions

Regional Collaboration & Enablement
  • Serve as the primary global connection point for regional and country brand teams competing in air frying across Latin America, UK and Australia/New Zealand
  • Provide brand teams with category-grounded recommendations - ensuring global innovation plans account for each brand's unique positioning and market context without owning the positioning itself
  • Communicate regularly with regional teams to align on pipeline status, launch timelines and category priorities

Commercial Execution & P&L
  • Manage the global air frying category P&L with a clear focus on gross margin expansion and profitability
  • Partner with Sales, Finance, R&D, Supply Chain and Region Teams to deliver innovation on time and on brief
  • Leverage POS, e-commerce, consumer research and digital analytics to monitor category performance and identify growth opportunities
  • Contribute to the global annual brand planning process with category input and pipeline recommendations

Team Leadership
  • Directly manage and develop a Brand Manager, Air Frying COE, providing coaching, clear priorities and ongoing feedback
  • Create a high-performance team environment built on category expertise, speed and strong cross-functional collaboration


Qualifications
  • 6+ years of brand management, category management or innovation leadership experience in consumer goods or small home appliances
  • Demonstrated success leading complex, multi-market innovation projects from concept to shelf
  • P&L management experience with a track record of margin-accretive innovation
  • Strong analytical skills: comfortable translating market data, consumer research and financial models into clear recommendations
  • Proven ability to lead, develop and inspire direct reports
  • Effective communicator and collaborator in a global, matrixed organization
  • Fluency in Spanish a plus given the weight of the Latin America business


Date Posted: Sep 11, 2026

About Newell Brands Inc

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Join the vibrant team at Newell Brands Inc, a market leader in consumer goods, where innovation meets tradition and diversity fuels our growth. At Newell Brands, we offer more than just job opportunities; we provide a platform for professional development and personal achievement.

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Embark on a career journey with Newell Brands Inc and be part of a company that values leadership, innovation, and diversity. Our team is dedicated to fostering an inclusive culture where every team member’s contribution is valued. Engage in meaningful work that enhances your skills and propels your career to new heights.

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Whether you’re looking for an internship, a full-time position, or a leadership role, Newell Brands Inc offers a range of employment opportunities across various functions. From marketing and sales to research and development, our positions cater to a multitude of skills and preferences.

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At Newell Brands Inc, innovation isn’t just a buzzword—it's the cornerstone of our growth and leadership in the industry. Join us and contribute to groundbreaking projects that redefine how consumer goods are experienced by millions.

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Invest in your future with Newell Brands Inc’s unparalleled benefits and career development programs. Our commitment to professional growth includes comprehensive training, development programs, and leadership workshops designed to hone your skills and prepare you for the challenges ahead.

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Experience the power of professional networking and collaboration at Newell Brands Inc. Our team is our greatest asset, and by joining us, you become part of a supportive and dynamic network of professionals dedicated to driving success and innovation.

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Kickstart your career with Newell Brands Inc’s internship programs. Gain hands-on experience, learn from industry leaders, and make invaluable networking connections that could shape your professional path.

Embrace Diversity

Newell Brands Inc is committed to creating a diverse and inclusive environment. We believe in empowering all employees to express their unique perspectives, as this diversity drives innovation and creativity within our company.

Benefits That Matter

Choose Newell Brands Inc and enjoy a comprehensive package of benefits designed to support you and your family’s health, well-being, and financial future. From health insurance to retirement plans, we ensure our team is equipped to lead a balanced and fulfilling life.

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Join Newell Brands Inc

Search open positions that match your skills and interests. We look for passionate, curious, creative, and solution-driven team players ready to take on new challenges and drive our company forward. [SEARCH NEWELL BRANDS JOBS] At Newell Brands Inc, your career is just the beginning of a journey filled with leadership opportunities, innovative projects, and a chance to work with some of the brightest minds in the industry. Let’s innovate, lead, and grow together.
Learn more about Newell Brands Inc
Size
32,000 employees
Market Cap
$5.3 billion
Industry
Food & Beverages
Net Income
-$770 million
Founded
1903
5 Year Trend
+2.9%
Revenue
$9.3 billion
NASDAQ
NWL
* Ladders Estimates

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