Where You Come In:This is a rare opportunity for a pioneering Social Media Manager to define a new medium and place Luma's frontier AI technology at the heart of the global creative ecosystem. You will be instrumental in crafting the story that launches a global movement, transforming our technological marvel into the indispensable tool for the world's leading creators.
What You'll Do:This is a 0-to-1 opportunity to build, not maintain. You will:
- Craft and execute a market-making social media strategy that introduces Luma's foundational multimodal AI to a global audience and creates an entirely new market category.
- Build our social presence from the ground up, owning content creation, video editing, and copywriting across key platforms with impeccable taste and visual craft.
- Pioneer new content formats and engagement strategies that resonate with creative professionals and AI enthusiasts, turning ambiguity into viral moments and community growth.
- Operate with high agency and extreme ownership, driving tangible, high-impact go-to-market outcomes in a fast-paced, resource-constrained environment.
- Collaborate closely with our Product, Engineering, and Research teams to translate complex AI concepts into magical, accessible, and shareable social content.
Who You Are:- 5+ years of professional experience in social media management, content creation, or brand marketing, with a proven track record of driving significant impact.
- A demonstrated "builder" with a history of creating social media engines or communities from scratch (0-to-1 experience), rather than just optimizing existing large-scale accounts.
- Exceptional aesthetic taste and an obsession with visual craft and detail, evident in a strong, opinionated public portfolio or past brand work.
- High agency and the ability to operate autonomously in ambiguous, fast-paced environments, taking full ownership of end-to-end execution.
- A genuine passion for the creative potential of AI and Luma's mission to expand human imagination.
What Sets You Apart (Bonus Points):- Experience at high-growth generative AI startups (e.g., Runway, Pika, Midjourney) or leading creative software/video apps (e.g., Figma, Notion, TikTok, Adobe). We are open to exceptional talent from modern, innovative brands outside of AI.
- Demonstrated mastery of specific social platforms (e.g., X/Twitter, TikTok, Instagram, YouTube) and their native content formats (short-form video, technical threads, meme culture).
- Experience in a role that required translating complex technical products into engaging, user-friendly content.
- A portfolio that showcases viral growth milestones, high engagement rates, or successful community-building initiatives.
CompensationThe base pay range for this role is $141,000 - $176,000 per year.
