Full Job Description
We are building a powerhouse team of consumer-centric, business-building social media marketers. We are looking for individuals with exceptional leadership and strategic thinking, who enjoy working in a fast-paced, team-oriented environment. They can't be afraid to dream big or be deterred by a challenge - this is a great opportunity to help strategically shape the future of Campbell's.
The Social Media Manager is responsible for building and executing the social strategy for several brands in the incredible Campbell's portfolio. In this entrepreneurial role, you will create content for our brands (in-house and with agency partners), own community management, lead social listening, build a measurement approach to track progress against KPIs, and work closely with our brand teams and other cross-functional partners to ensure our social strategy is driving equity. This is a critical role on the team that will allow you to have immediate impact.
What you will do...
• Develop Breakthrough Social Content. Deliver compelling content to increase brand equity, engage consumers, and drive cultural relevance for our brands. Develop editorial calendar with appropriate balance of proactive and real-time content. This is a creative, entrepreneurial role, as we develop much of our content in house.
• Build Community. Lead community management for your brands; increase brand engagement and positive sentiment, and appropriately intersect organic social conversation.
• Lead Social Listening. Own social listening to keep pulse on brand sentiment and conversation themes, and report regularly on key learnings to Brand and Integrated Marketing teams.
• Own Analytics and Optimization. Analyze performance, and report on progress against KPIs. Identify key insights, and develop recommendations for ongoing optimization.
• Social Evangelist. Be a social evangelist in the business, helping influence the adoption of, and enthusiasm for, social media across the organization while keeping atop emerging technologies and trends.
Who you will work with...
Strong collaboration across all functions and with all organization levels.
What you bring to the table... (must have)
• 6-8 years social media experience, ideally with both client-side and food/consumer packaged goods experience.
It would be great if you have... (Nice to have)
• Highly creative with experience developing effective social content, both in-house and by leveraging content partners and UGC.
• Experience managing influencer relationships and/or brand ambassador programs, a plus.
• Strong understanding of social channels (specifically TikTok and Instagram) and tools, with history of hands-on-keyboards execution.
• Balance of strong strategic thinking and flawless execution, with impeccable attention to detail.
• Bias toward innovation and experimentation.
• Excellent communication/presentation skills; ability to inform, influence and negotiate across functions and with all organization levels. Ability to story tell well via PowerPoint.
• Experience with influencer relationships across platforms with a point of view on best practices.
Technologically savvy with knowledge of social analytics and content creation tools.
This is a HQ role based in Camden, NJ 3 days a week (hybrid).
Compensation and Benefits:
The target base salary range for this full-time, salaried position is between
$112,600-$161,800
Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment. Please ask your Talent Acquisition Partner for more information about our total rewards package.
