We’re looking for a forward-thinking SEO/AEO/GEO Manager to lead our organic search and AI visibility strategy. This role sits at the intersection of traditional search optimization and the rapidly evolving landscape of AI-generated answers and generative engine results. You’ll own our keyword and AI prompt research, drive content strategy, manage contractors and agency partners, and use AI-powered tools daily to work smarter and faster. If you thrive in ambiguity, love being an early mover, and have a strong instinct for where search is heading, this role was built for you.

• Own keyword research and AI prompt research — identifying not just what people search for, but how they phrase queries to AI assistants and large language models.

• Develop and execute strategies to improve BigCommerce’s presence in AI-generated answers, featured snippets, and generative engine results (Google AI Overviews, ChatGPT, Perplexity, Gemini, etc.).

• Stay current on best practices for AEO and GEO, translating emerging trends into actionable on-site and content recommendations.

• Conduct regular site audits using Screaming Frog and other tools to identify technical SEO issues and opportunities for AI-readability improvements (structured data, heading hierarchy, clean HTML/markdown output).

• Lead the blog and SEO content strategy, including editorial planning, content brief creation, and performance measurement.

• Partner with writers and content teams to produce high-quality articles optimized for both traditional search and AI citation.

• Identify and champion opportunities to develop proprietary research and data assets — original surveys, industry studies, and statistics hubs — that earn organic links and AI citations.

• Use Clearscope and Claude AI to develop detailed content briefs that give writers a clear roadmap for search-intent-aligned content.

• Leverage AI tools including Claude AI and Gemini as core parts of your daily workflow — for data analysis, content brief generation, competitive research, reporting, and identifying optimization opportunities.

• Build and refine prompt-based workflows that increase team output and quality without sacrificing strategic rigor.

• Analyze organic performance data using Google Search Console, GA4, Amplitude, and SEMrush, synthesizing insights into clear recommendations for stakeholders.

• Manage and evaluate external link building contractors and agency relationships, including quality control, performance tracking, and budget stewardship.

• Develop link acquisition strategies that complement content initiatives, including data-driven outreach, digital PR, and strategic partnerships.

• Maintain oversight of link tracking and ensure acquired links meet quality and relevance standards.

• Manage day-to-day relationships with SEO contractors and agency partners, including scope oversight, deliverable review, and renewal decisions.

• Coordinate with internal stakeholders (content, dev, design, web strategy) to ensure SEO and AEO recommendations are understood and implemented.

• Own tool renewals, licenses, and vendor relationships for the SEO tech stack.

• 5+ years of experience in SEO, with demonstrated results in organic traffic growth and search performance.

• Hands-on experience with AI search optimization (AEO/GEO) — or a strong, documented understanding of how AI-generated answers work and a clear track record of adapting quickly to new search paradigms.

• Fluency with the SEO and analytics tool stack: SEMrush, Google Search Console, Screaming Frog, Clearscope, Scrunch, GA4, and/or Amplitude.

• Comfortable using AI tools — Claude, Gemini, or similar — as genuine productivity multipliers, not novelties. You use them to analyze data, build briefs, and accelerate research.

• Strong content strategy instincts, with experience directing a blog or editorial program and measurable SEO outcomes to show for it.

• Experience managing contractors, agencies, or direct reports, with the organizational discipline to keep multiple workstreams on track.

• Solid understanding of link building strategies and the ability to evaluate link quality and vendor performance.

• Analytical mindset with the ability to translate data into a clear narrative for non-SEO stakeholders.

• Strategic thinker who stays hands-on — you can zoom out to set direction and zoom back in to execute, always focused on what actually drives results.

• Proven ability to navigate competing priorities and align stakeholders, keeping SEO/AEO projects moving from brief to live without losing momentum.

• Bonus: Experience designing or executing proprietary research initiatives (surveys, industry data, statistics hubs) to generate linkable, citable assets.

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(Pay Transparency Range: $68,000-$114,000)

The national base salary range for this role is posted above in this job post.

Final compensation will be determined based on factors such as relevant experience, skills, qualifications and geographic location. We also consider internal equity to help ensure fair and consistent pay practices across our teams.

Where applicable, this role may also be eligible for variable compensation (such as bonus or commission), equity, and benefits in accordance with local policies. Details will be shared during the hiring process. We are committed to equitable and transparent pay practices that align to market data, internal equity, and individual contribution.