About the RoleYou'll own Feathery's SEO strategy and execution, with content as a major component-from setting priorities and shaping the strategy to writing, publishing, and measuring performance.
This is a hands-on role, and writing for financial services at Feathery means being at the forefront of how AI is transforming the industry-turning the technology we're building and the complex workflows we're reinventing into compelling, authoritative content.
You'll work closely with our founders, product, and go-to-market teams to translate complex workflows-underwriting submissions, account openings, claims intake-into content that earns trust, performs in search, and contributes to pipeline.
What You'll Do- Own Feathery's SEO and B2B content marketing strategy across insurance and wealth management.
- Research industry trends, customer pain points, buyer needs, and search intent to identify high-value content opportunities.
- Develop, write, and publish high-quality marketing content: thought leadership, pillar pages, solution and use-case pages, comparison content, and blog posts.
- Translate complex insurance and financial services topics into clear, credible content for sophisticated B2B buyers.
- Become Feathery's go-to expert for creating content across insurance and wealth, shaping a distinctive point of view and voice for our content.
- Own on-page and technical SEO, including content optimization, site structure, and internal linking, to improve search performance, organic traffic, and conversion.
- Own off-page SEO and digital PR initiatives to build authority and organic visibility.
- Partner with product, design, and go-to-market to ground content in real customer workflows and turn engagement into pipeline.
- Help shape how Feathery shows up in AI-driven and answer-based search as the channel evolves.
- Track performance across rankings, traffic, engagement, AI visibility, conversion, and pipeline, and use those results to sharpen strategy over time.
- Manage and publish content and marketing pages in Webflow.
About You- 5+ years of experience across SEO strategy, content writing, and B2B content marketing.
- B2B fintech content writing experience; InsurTech or WealthTech experience strongly preferred.
- A writing portfolio with B2B content you've personally written, such as blogs, whitepapers, case studies, thought leadership, and long-form articles.
- Experience owning SEO end-to-end, from strategy and prioritization through execution and measurement, including keyword and intent research, on-page optimization, content structure, internal linking, and technical SEO.
- Strong understanding of B2B buyer journeys and how content drives organic growth and pipeline.
- Ability to explain complex, technical, or regulated subject matter clearly and credibly.
- Ability to independently take content from research and writing through optimization, publication, and performance analysis.
- Comfortable with tools like Ahrefs, Google Search Console, Screaming Frog, AI visibility and analytics platforms; data-driven in measuring performance and making decisions.
- Hands-on experience building and shipping marketing pages in Webflow.
- Experience with AI-driven SEO and answer-based search.
What We Offer- Competitive compensation and equity
- Health, dental, and vision coverage
- Unlimited PTO
- Downtown Toronto office location
- Office snacks and lunches
- A supportive, low-ego team that values ownership and growth
- Company offsite to connect and recharge
If you're excited about building an organic growth engine for tools used by top financial institutions and want to own a channel in a fast-paced, high-ownership environment-we'd love to hear from you.
