The Home Depot

Senior Specialist, Category Marketing

The Home Depot • $80K — $95K *
Atlanta, GA 30349In-Person
Retail & Consumer Goods
Less than 5 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's degree in marketing, advertising, or business-related field
  • 3+ years of relevant experience in advertising, marketing, media, or agency roles
  • Experience with digital media, retail e-commerce, and marketing technology
  • Proficiency in SharePoint, PowerPoint, and Excel
  • Strong organizational skills and attention to detail
  • Excellent written and verbal communication skills
  • Collaborative mindset with an adaptive attitude towards learning

Responsibilities

  • Track and communicate campaign milestones with Paid Media team and partners
  • Collaborate with cross-functional teams to provide updated marketing direction
  • Compile strategic priorities and messaging requirements for marketing efforts
  • Support quality control of campaign assets and document details for planned campaigns
  • Manage special projects as directed

Benefits

  • Requires no travel
  • Comfortable indoor working conditions
  • Collaborative team environment focused on digital advertising innovation
Full Job Description
Position Purpose:

The Senior Specialist Category Marketing will facilitate marketing strategy under the guidance of the Category Marketing Manager through researching the market and facilitating strategic brief development. Along with coordinating and tracking key milestones and deliverables to accomplish campaign timeline objectives, this role will require cross-functionally partnership and communication including internal partners and Orange Apron Media teams and suppliers, as needed. This individual should leverage their marketing expertise to align internal and external partners in omni-channel engagement opportunities and support of department priorities. This individual will partner with internal stakeholders to understand departmental strategies, build cohesive & innovative campaign plans for omni-channel marketing deployments, and triage execution with internal owned and paid media teams. This is a unique opportunity to join a highly visible team that's reshaping digital advertising in the world's largest home improvement retailer.

Key Responsibilities:
  • 45% Campaign Support - Track and communicate milestones and execution of campaigns with Paid Media team and cross-functional partners; Ensure detailed documentation provided for planned campaigns, and support QC of campaign assets; Ensure campaigns launched in alignment with plans, and that relevant department priorities are appropriately highlighted
  • 30% Coordinating & Collaboration - Collaborate with multiple cross-functional partners to ensure share out and up to date marketing direction are provided to relevant partners as needed; Refine future campaign plans based on business insights, sales performance, and completed campaign results
  • 20% Marketing Data Entry & Strategic Support- compile strategic priorities, product assortment and messaging requirements into tools for enablement and broad share out to marketing efforts across the enterprise.
  • 5% Projects - Work on special projects as directed.


Direct Manager/Direct Reports:
  • This position typically reports to Senior Manager, Category Marketing
  • This position has 0 Direct Reports


Travel Requirements:
  • No travel required.


Physical Requirements:
  • Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.


Working Conditions:
  • Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.


Minimum Qualifications:
  • Must be eighteen years of age or older.
  • Must be legally permitted to work in the United States.


Preferred Qualifications:
  • Excellent written and verbal communication skills
  • Bachelor's degree in marketing, advertising, or a business-related field
  • 3+ years of relevant experience (i.e. advertising, marketing, media, social, or agency roles)
  • Experience in digital media, retail e-commerce, marketing / advertising technology, and on-site advertising products
  • Experience managing projects and working with cross-functional stakeholders
  • Experience with SharePoint, PowerPoint, and Excel
  • Understanding of digital properties (i.e. Google, Youtube, Facebook, Instagram, Pinterest, Twitter) & technical execution of digital marketing (i.e. advertiser platforms, key digital KPIs, audience identification, trafficking)
  • Familiarity with integrated marketing plans and creative asset briefs
  • Strong organizational skills & attention to details
  • Ability to communicate clearly with teammates and supervisors in both verbal and written communications
  • An adaptive mindset and a willingness to learn new skills & processes
  • Ability to manage deadlines & milestones across multiple simultaneous projects
  • A collaborative approach and willingness to seek help as needed
  • A strategic approach to execution, including an ability to identify process improvements


Minimum Education:
  • The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.


Minimum Years of Work Experience:
  • 3


Competencies:
  • Action Oriented
  • Collaborates
  • Drives Engagement
  • Communicates Effectively
  • Customer Focus
  • Drives Results
  • Manages Conflict

About The Home Depot

The Home Depot is a home improvement retailing company that combines its physical stores with an online presence to provide customers with innovative products at great value. The company specializes in the fields of retail, home improvement, and customer service. The Home Depot was founded in 1978 and is headquartered in Atlanta, Georgia.

The Home Depot Careers

Join the vibrant team at The Home Depot, the largest home improvement retailer in the U.S., where your career can flourish in an environment ripe with opportunities for growth and innovation. As a market leader, The Home Depot offers a variety of job opportunities that allow professionals to thrive in a culture that values leadership, diversity, and professional development. Work You’ll Do At The Home Depot, you’ll be part of a team that’s committed to helping homeowners, builders, and do-it-yourselfers bring their visions to life. Our extensive range of job opportunities spans from store operations to supply chain management, from IT to marketing. No matter where you start, you’ll be doing work that matters, impacting our customers' lives and experiences. Transform Your Career Step into a role within The Home Depot and join a network of over 400,000 associates who are as passionate about building their careers as they are about helping our customers. Leadership at The Home Depot means continuous improvement, embracing diversity, and fostering a culture of inclusion and respect that makes us stronger. Innovate with Us Innovation isn’t just a buzzword at The Home Depot; it’s the backbone of how we do business. We are constantly seeking out new technologies and tools to improve every aspect of our operations, from logistics to customer service. Join us, and bring your unique perspective and skills to a team that’s setting the standard for excellence in the retail industry. Grow and Develop The Home Depot is committed to the growth and development of its associates through robust training programs, leadership workshops, and opportunities for advancement. Whether you’re looking for a part-time position or a full-time career, The Home Depot nurtures your professional growth every step of the way. Internship Programs Dive into the professional world through The Home Depot’s internship programs, which offer a dynamic environment to gain hands-on experience and develop critical skills in various business areas. Our internships provide a platform to connect with leaders and peers, enhancing your resume and preparing you for future employment. Benefits and Culture Choosing to start your career at The Home Depot means more than just securing a job. It means you gain access to unparalleled benefits that support your life and well-being, from health insurance to educational assistance. Our commitment to employees is reflected in our open, supportive culture where everyone’s voice is heard, and every team member’s contribution is valued. Join Our Team Ready to take the next step in your career? Explore the wide range of positions available at The Home Depot, where we’re hiring passionate, curious, and innovative team players. Search open positions that match your skills and interests on our Jobs page. Stay Connected Keep up to date with the latest career tips, company news, and industry insights—all from the people who work here. Subscribe to our Careers Blog and personalize your subscription to receive updates that align with your career interests and goals. At The Home Depot, we don’t just offer jobs—we offer careers that make a difference. Join us, and be a part of something bigger as we continue to invest in your future and our shared success.
Learn more about The Home Depot
Size
490,600 employees
Market Cap
$323 billion
Industry
Retail & Consumer Goods
Net Income
$12.8 billion
Founded
1978
5 Year Trend
+9.8%
Revenue
$132.1 billion
NASDAQ
HD
* Ladders Estimates

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