Senior Solution Marketing Manager - Global Narrative & Portfolio Strategy

LifeWorks, Inc.$108K — $143K *
Miami, FL 33186In-Person
Healthcare
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 7+ years in product marketing, preferably in a B2B context.
  • Proven history of successful multi-product portfolio positioning.
  • Experience in crafting strong narratives and value propositions.
  • Skilled in developing sales playbooks and enablement materials.
  • Strong analytical skills with a focus on market research and trends.
  • Excellent collaboration abilities across product, sales, and marketing teams.

Responsibilities

  • Define and maintain the global narrative and product positioning.
  • Build and align the portfolio go-to-market strategy across products.
  • Create and own product playbooks for the proposal team.
  • Partner with product teams to develop marketing assets with the new narrative.
  • Lead market research and trend analysis to inform positioning decisions.

Benefits

  • Flexible working hours
  • Remote work options
  • Professional development opportunities
  • Collaborative team environment
  • Performance bonus tied to success
Full Job Description
You are the architect of our story. As the Senior Solution Marketing Manager for Global Narrative & Portfolio Strategy, you own how the portfolio is positioned in the market: the global narrative, the value propositions that differentiate us, and the go-to-market strategy that ties it all together. Your mandate is coherence - ensuring that every product, in every conversation, ladders up to one consistent and compelling point of view. You are the single source of truth for what we say and why. What you'll do
  • Global narrative & positioning - define and maintain the global narrative, product positioning, and value propositions across the entire portfolio.
  • Portfolio GTM strategy - build the portfolio go-to-market strategy and ensure alignment across all products.
  • Product playbooks - create and own the product playbooks that equip the proposal team to win.
  • Product marketing assets - partner closely with the product team to develop product marketing assets infused with the new narrative.
  • Market research & trends - lead market research and trend analysis so our positioning is grounded in where the market is going, not where it has been.
What you bring
  • 7+ years in product marketing, with proven experience positioning a multi-product portfolio (B2B preferred).
  • A track record of building narratives, value propositions, and GTM strategies that sales teams actually use.
  • Strong storytelling and messaging craft - you turn complex products into clear, compelling stories.
  • Experience creating sales playbooks and enablement content for proposal or sales teams.
  • Analytical rigor: comfortable leading market research and translating insight into positioning decisions.
  • Excellent cross-functional collaboration skills across product, sales, and marketing.
Salary Range: $108,000-$143,000 Performance Bonus or Sales Incentive Plan: 10% Actual total compensation will be determined based on factors such as knowledge, skills, performance and experience. We encourage all qualified candidates to apply, even if the posted salary range doesn't match your expectations. We're open to discussing competitive compensation packages tailored to your experience level and expertise.

About LifeWorks, Inc.

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Joining LifeWorks, Inc. presents an unparalleled opportunity to become part of a leading team dedicated to professional growth and innovation in the industry. LifeWorks, Inc. is renowned for its commitment to excellence and a culture that fosters diversity and leadership.

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