Senior Sales Manager

Dilawri Group of Companies

$180K — $220K *
Manufacturing & Automotive
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3+ years of automotive sales leadership experience (Sales Manager or higher)
  • In-depth knowledge of dealership operations with a focus on variable operations
  • Proven track record in coaching and developing sales personnel
  • Familiarity with CRM systems and dealership tools like CDK or 180
  • Strong leadership presence with the ability to drive results
  • Excellent communication and team-building skills
  • Organized and able to manage time effectively

Responsibilities

  • Lead and manage the sales department focusing on volume and inventory management
  • Coach and develop Sales Managers and staff to meet performance goals
  • Drive appointment culture through effective CRM use and activity tracking
  • Engage in daily operations, including desking deals and closing transactions
  • Set and monitor sales and profit targets for new and used vehicle sales
  • Conduct regular performance reviews with sales teams
  • Oversee hiring, training, and development of sales staff
  • Ensure dealership processes and standards are adhered to
  • Collaborate with department heads to align strategy and goals
  • Address customer concerns and maintain high customer service standards
  • Support marketing efforts to boost traffic and sales
  • Ensure team maintains in-depth product knowledge for a premium customer experience

Benefits

  • Discounted employee vehicle purchase program
  • Job-specific coaching and training programs
  • Comprehensive health and dental plans
  • Employee wellness and assistance programs
  • Employee social events
Full Job Description
Position Overview

Porsche Centre Vancouver is seeking a Senior Sales Manager to play a key leadership role in driving the performance of the Sales Department while supporting the overall direction of the dealership.

This is a hands-on leadership position focused on executing sales strategy, developing people, and delivering consistent results.

The successful candidate will be actively involved in the day-to-day business - leading managers, desking deals, driving appointment activity, and ensuring disciplined execution from lead to delivery.

This role reports directly to the General Manager and is responsible for the performance, development, and structure of the Sales Department.

Compensation for this position is $180,000.00-$220,000.00 annually.

Primary Duties and Responsibilities
• Lead the sales department with a focus on volume, gross, and disciplined inventory management
• Coach, develop, and hold Sales Managers and sales staff accountable to performance objectives
• Drive a strong appointment and prospecting culture through consistent CRM usage and activity management
• Be actively involved in daily operations - desking deals, supporting managers, and assisting in closing transactions
• Establish and monitor sales and gross profit targets for New and Used Sales Departments
• Conduct daily, weekly, and monthly performance reviews with Sales Managers and sales teams
• Support hiring, training, and ongoing development of all sales personnel
• Ensure dealership processes, policies, and standards are consistently followed and reinforced
• Work closely with the General Manager to align strategy, forecasting, and departmental goals
• Collaborate with F&I, Service, and Parts to ensure a seamless customer experience
• Review sales activity, CRM performance, and pipeline management to identify opportunities for improvement
• Maintain a high level of customer focus and resolve escalated customer concerns when necessary
• Support marketing initiatives, promotions, and dealership campaigns to drive traffic and sales
• Ensure the team maintains strong product knowledge and delivers a premium brand experience

Qualifications Required

Experience
• 3 years of experience in automotive sales leadership (Sales Manager or higher)
• Strong understanding of dealership operations with a focus on Variable Operations
• Experience coaching and developing managers and sales teams
• Proficiency with CRM systems and dealership tools (CDK, 180, or similar)

Skills & Competencies
• Strong leadership presence with the ability to drive accountability and results
• Hands-on, performance-driven mindset with a willingness to be on the floor daily
• Excellent coaching, communication, and team-building skills
• Strong organizational and time management abilities
• Customer-focused with strong problem-solving skills
• Ability to work in a fast-paced, structured, and process-driven environment

Additional Requirements
• Valid VSA License (or ability to obtain)
• Legally entitled to work in Canada

In addition to working with and learning from a team of leading professionals in the automotive industry, our benefits include:

  • Discounted employee vehicle purchase program
  • Job-specific coaching & training programs
  • Comprehensive health & dental plans
  • Employee wellness & assistance programs
  • Employee social events

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