As a Senior Programmatic Media Manager, you will lead strategy and media buying across programmatic display, and video/CTV campaigns. This role is central to driving customer acquisition and revenue growth for Bluehost.com, and requires a strategic, data-driven marketer who thrives in a fast-paced, cross-functional environment. You will own the end-to-end media planning process-from creative strategy and campaign execution to measurement, reporting, and budget planning-while collaborating closely with internal teams, creative partners, and external media agencies. What you'll do & how you'll make your mark. Media Strategy & Buying • Lead omni-channel media strategy and buying across programmatic display, video, CTV, and audio channels • Develop and manage campaign briefs, media plans, and RFP processes for brand and performance initiatives • Oversee creative strategy in partnership with internal creative teams and external agencies, ensuring campaigns are refreshed regularly and optimized based on performance learnings • Test and scale new channel and creative formats to support brand awareness and acquisition goals • Manage relationships with media partners including programmatic DSPs and agency partners • Evaluate and adopt curated marketplace and Supply Path Optimization (SPO) strategies to improve inventory quality and reduce waste Campaign Execution & Optimization • Manage campaign setup, activation, trafficking, audience targeting, creative rotations, and pacing across channels • Analyze campaign performance and drive optimizations to optimize CAC efficiency, CTR, MRR, and LTV metrics • Optimize audience strategy across prospecting, retargeting, and B2B targeting utilizing both 3rd party and 1st party audience insights • Evaluate and apply AI-driven and algorithmic bidding strategies to improve efficiency and scale Measurement, Reporting & Budget Planning • Own measurement strategy including floodlight/conversion tracking setup, incrementality testing, and brand lift studies • Partner with analytics to evolve and maintain Tableau and Salesforce dashboards to track revenue and new customer attribution, lead gen lifecycle, and campaign KPIs • Collaborate with BI, analytics, and finance teams to ensure media performance is accurately reflected in financial reporting • Lead budget planning, forecasting, and financial reconciliation across all paid media channels • Present performance insights and strategic recommendations to leadership and cross-functional stakeholders Who you are & what you'll need to succeed. • 5-10 years of hands-on experience in running programmatic campaigns, with demonstrated ownership at a senior/strategic level • Proven track record of managing large-scale media budgets with a focus on performance and growth marketing • Experience with measurement tools and platforms including CM360, Tableau, Salesforce, and DSPs (e.g., DV360, The Trade Desk) • Strong analytical skills with the ability to translate complex data into actionable insights and clear executive narratives • Excellent project management skills and comfort working in a fast-moving, cross-functional environment • Experience in B2B and/or eCommerce marketing; web hosting, SaaS, or tech industry experience is a plus Preferred Skills: • Experience with web hosting or web development marketing • Familiarity with MRR/LTV-based KPI frameworks and subscription business models • Understanding of video strategy spanning organic social, YouTube, and paid channels The target compensation range for this position is $95,000 to $115,000 annually. Individual salaries are determined by various factors including, but not limited to: candidate's qualifications, such as skills, education, and experience, as well as internal equity and market conditions. #LI-SM1 #LI-Remote #Bluehost