Role Summary & ImpactAs a Manager, Paid Search, you will be responsible for the day-to-day management of a client's paid search marketing initiatives. You will manage junior teammates and focus increasingly on strategy development for your dedicated account(s).
Skills and Experience- Lead the day-to-day supervision of client-paid search programs including strategic approaches, bid recommendations, execution details, budgets/accounting and overall goal achievement.
- Understand the client's product, marketing objectives and digital goals with an emphasis on paid search, presenting to clients on a regular basis.
- Monitor, track and evaluate campaign performance analytics, based on client KPI targets and baselines.
- Stay on top of the latest updates regarding tools and User Interfaces (AdWords, Bing, Bid Management Platforms, eMarketer, SEMrush, Search Engine Land, AdCenter, AdGooroo, etc.).
- Think creatively, research and develop tools and innovative tactics to improve efficiencies or advance the practice.
- Actively contribute to corporate initiatives, automation projects, process changes and roll-outs.
- Stay current on industry trends, focusing on how changes can help improve offerings to accounts and enhance our overall practice.
- Bachelor's Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience.
- 3+ Years experience in Analytical Tools (Google Analytics, Web trends, Omniture), Search Engine Desktop Tools (Google AdWords Editor, Bing Ads Editor).
- Expertise in Pay-Per-Click (PPC) optimization techniques (ROI / CPA / CPL / Impression Share).
- Bid Management tool familiarity (DoubleClick Search, Kenshoo, Marin, etc. Marin & Searchlight) as well as 3rd Party Tracking Tools (DoubleClick, Floodlight, Sizmek, etc.).
- Experience meeting with and delighting clients is essential.
- Desire to manage and mentor junior members of a team; prior experience as a manager a plus.
The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, go to https://mybenefits.wpp.com/public/welcome for more details.
US Pay Range
$60,000-$140,000 USD
