As a Senior Program Analyst, you'll use analysis to uncover what drives advertiser growth and retention, then design and launch measurable programs (automated emails, in-product messaging, and prioritized seller actions) that improve performance and revenue.
What You'll Do- You'll work on problems that drive revenue, require business judgment, and impact advertisers at scale.
- Develop and run lifecycle programs that improve advertiser activation, retention, and revenue. Define audiences, messaging, and timing across channels like email, in-product surfaces, and seller outreach, and continuously refine based on performance.
- Turn advertiser and campaign signals into clear, actionable recommendations for Sales and Customer Success teams. Partner with product and tooling teams to embed these actions directly into seller workflows.
- Use SQL to identify opportunities, size impact, and evaluate results. Design and run practical experiments, including A/B tests, to validate ideas and optimize go-to-market efforts for incremental revenue growth.
- Partner across Sales, Marketing, Product, and Insights to bring programs to market, navigate tradeoffs, and improve adoption. Help ensure a consistent and seamless advertiser experience across all touchpoints.
- Apply AI tools thoughtfully to improve speed, scale, and consistency in execution, including drafting, summarization, and personalization, with clear quality checks and success metrics in place.
Who You Are- 5+ years of experience in growth/marketing analytics, lifecycle/CRM, strategy & ops, consulting, or product/growth roles with clear business impact.
- Advertising Fluency: experience with digital advertising and performance optimization (agency, ad-tech/platform, publisher, or in-house).
- Structured thinker: you can break down messy problems into clear frameworks, tradeoffs, and action plans.
- Strong analytical foundation: advanced SQL and comfort working with large datasets to answer ambiguous questions.
- Execution-oriented operator: you can turn an insight into a shipped program, align cross-functional stakeholders, and drive adoption through launch and iteration.
- Applied AI (nice to have): you've used AI tools in business workflows, with disciplined measurement and a focus on scaled adoption.
Where You'll Be- This role would ideally be based in New York City.
- We offer you the flexibility to work where you work best! There will be some in person meetings, but still allows for flexibility to work from home.
- This team operates within the EST time zone for collaboration.
The United States base range for this position is $92,293 - 131,847, plus equity. The benefits available for this position include health insurance, six-month paid parental leave, 401(k) retirement plan, monthly meal allowance, 23 paid days off, 13 paid flexible holidays, paid sick leave. These ranges may be modified in the future.
