Salesforce

Senior Product Marketing Manager, Trusted Services

Salesforce$143K — $216K *
Enterprise Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5-7+ years in product marketing, ideally within SaaS, cybersecurity, or enterprise software.
  • Exceptional written and verbal communication skills to convey complex technical details.
  • Strong portfolio showcasing strategic copywriting, product messaging, and storytelling ability.
  • Hands-on experience with tactical execution like deck building and event planning.
  • Ability to adapt and lead projects amidst ambiguity and rapid changes in the market.

Responsibilities

  • Define the value proposition and core messaging for key buyer personas in security and compliance sectors.
  • Position Trusted Services as essential for deploying AI agents at scale.
  • Translate marketing initiatives into programs that fuel sales pipeline and drive revenue.
  • Develop enablement materials to train sales teams on security as a business advantage.
  • Align and engage cross-functional teams including product, sales, and customer success.

Benefits

  • Comprehensive support for work-life balance and professional growth.
  • Access to advanced AI tools to enhance productivity.
  • Opportunities to reimagine the future of work and technology together.
Full Job Description

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Job Category

Marketing & Communications

Job Details

At Salesforce, our Product Marketers craft inspirational stories and deliver ground-breaking product demos to people around the world. We develop product messaging and positioning, go-to-market (GTM) programs, campaigns, events, and sales enablement. Our success is defined by our ability to deliver relevant content that generates material pipeline, helps our sellers close deals, and ultimately, unlocks new customers.

We are looking for a creative, motivated, and strategic Senior Product Marketing Manager (PMM) to join our Salesforce Trusted Services product marketing team.

What are Salesforce Trusted Services?

Trusted Services represent Salesforce’s advanced security, compliance, and resilience portfolio. As enterprises race to deploy AI agents at scale, Trusted Services provide the critical guardrails they need to manage risk. Our product portfolio empowers customers to safely scale as an agentic enterprise without compromising on trust, data privacy, or regulatory compliance.

Our product suite includes:

  • Salesforce Shield:Combines Event Monitoring, Platform Encryption, Field Audit Trail, and Data Detect to discover, monitor, and encrypt sensitive data.

  • Security & Privacy:Security Center (centralized security posture management) and Privacy Center (data privacy and consent management).

  • Resilience & Governance:Backup & Recover, Archive, and Data Mask & Seed to ensure business continuity and secure sandbox environments.

In this role, you will lead the positioning of a set of these high-growth products, working cross-functionally with marketing, sales, and product teams to translate technical capabilities into high-impact business value.

Responsibilities & Impact
  • Define the Value Proposition: Lead and create the core value proposition, messaging, and selling points specifically tailored to Security, Compliance, IT, Privacy and GRC (Governance, Risk, and Compliance) buyer personas.

  • Fuel our GTM Engine: Position Trusted Services as the indispensable foundation for Agentforce and Headless 360. Educate the market on how our solutions allow businesses to deploy AI agents safely at scale.

  • Fuel the Sales Pipeline: Translate our marketing and industry-focused security initiatives into actionable, repeatable programs that help our sales teams spark interest, progress deals, and deliver revenue growth.

  • Empower the Field: Develop highly scalable enablement, messaging playbooks, and interactive demos to train sales teams on how to position security and resilience as a business accelerator rather than a blocker.

  • Drive Cross-Functional Alignment: Build consensus, alignment, and engagement across Product Management, Campaigns, Creative, Sales, Pricing Strategy, and Customer Success.


Required Skills
  • Experience: 5-7+ years of experience in product marketing, industry marketing, or corporate marketing. (SaaS, cybersecurity, or enterprise software marketing experience is highly preferred).

  • Communication Mastery: Exceptional written and verbal communication skills, with a proven ability to translate complex technical architectures (such as encryption, auditing, and AI guardrails) into clear, compelling business narratives.

  • Strategic Copywriting & Storytelling: A strong portfolio demonstrating your ability to strategize and craft compelling product messaging, whitepapers, pitch decks, and digital content.

  • Tactical Execution: Comfort with rolling up your sleeves to drive hands-on tactical execution—from deck building to demo scripting and event planning.

  • Ambiguity to Action: Natural ability to pick up and lead new projects even in the face of ambiguity or fast-moving product shifts (like rapid advancements in generative AI and GRC regulations).

Preferred Skills
  • SaaS & Platform Domain Expertise: Strong familiarity with the Salesforce ecosystem (and/or other enterprise SaaS and B2B technology platforms).

  • Security/Compliance Literacy: Prior experience marketing cybersecurity products, compliance tools, or data-governance suites (knowledge of GDPR, HIPAA, SOC2, or general GRC frameworks is a massive plus).

  • Sales and GTM Strategist: Deep understanding of B2B sales motions, buyer journeys, and how sellers engage customers across the funnel

  • AI-First Mindset: Eager and passionate about learning and applying evolving AI tools (such as generative writing aids, prompt engineering, and visual aids) to elevate your product marketing deliverables.

  • Natural Collaborator: Highly empathetic relationship builder who thrives in a matrixed organization and enjoys partnering across diverse global teams.

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance andbe your best, and our AI agents accelerate your impact so you cando your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.

About Salesforce

ExactTarget is a provider of on-demand email marketing software solutions. Their suite of on-demand one-to-one marketing applications enables clients to send business-critical and event-triggered communications to increase sales, optimize marketing investments, and strengthen customer relationships. They offer four editions of their on-demand software application along with integrated solutions such as ExactTarget for AppExchange and ExactTarget for [Microsoft](/organization/Microsoft) Dynamics CRM.

Salesforce Careers

Joining Salesforce means becoming part of a dynamic, global team of professionals who are deeply committed to driving customer success and innovation. As the world's leading Customer Relationship Management (CRM) platform, Salesforce offers unparalleled job opportunities in technology and consulting, making it an ideal place for ambitious individuals looking to make a significant impact.

Work You'll Do

At Salesforce, every position is a chance to leverage your skills and creativity to transform businesses and industries. Our diverse team of experts collaborates to deliver cutting-edge solutions that foster growth and enhance leadership capabilities. By joining our team, you'll be at the forefront of digital innovation, using Salesforce's powerful platform to help clients navigate their transformation journeys.

Innovate and Lead

Salesforce is not just a company; it's a community where you can lead with your ideas and see them come to life. Our culture of innovation encourages you to challenge the status quo and push the boundaries of what's possible. With Salesforce, you'll work alongside leaders in technology and business who are committed to your growth and professional development.

Career Growth and Opportunities

Whether you're looking for an internship, a full-time position, or leadership roles, Salesforce provides a wealth of opportunities to advance your career. Our commitment to professional growth is reflected in our robust training programs, including leadership development and diversity training, designed to help you excel at every stage of your career.

Be Part of a Great Team

Salesforce prides itself on a culture that values diversity, teamwork, and open communication. We believe that our strength lies in our people, and we're committed to creating an environment where everyone can thrive. Joining our team means being part of a supportive community that encourages networking and collaboration.

Benefits and Culture

At Salesforce, we understand that job satisfaction extends beyond the office. That's why we offer competitive benefits to support the health, well-being, and financial security of our employees and their families. From health insurance and retirement plans to wellness programs and flexible working arrangements, we provide the benefits that contribute to a better work-life balance.

Explore Job Opportunities

Ready to take the next step in your career? Explore the wide range of employment opportunities at Salesforce. From technical roles to customer engagement positions, we are continuously hiring talented individuals who are passionate about making a difference.

Stay Connected

Keep up to date with the latest at Salesforce by following our careers blog. Gain insights from the people who work here and learn how you can bring your career to the next level with Salesforce.

Apply Now

Are you ready to join a company that's leading the way in CRM technology? Search open positions that match your skills and interests on our careers page. Tailor your resume, prepare for your interview, and take the first step towards a rewarding career at Salesforce.

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Learn more about Salesforce
Size
73,541 employees
Market Cap
$130.4 billion
Industry
Net Income
$4 billion
Founded
2000
5 Year Trend
+25.7%
Revenue
$21.2 billion
NASDAQ

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