What you'll do

As the Senior Product Marketing Manager, Solution Strategy on the Solution & International Marketing team at Docusign, you will influence and help scale how we go-to-market (GTM) with a prioritized set of use cases across the company. Your expertise in GTM strategy will be pivotal as you define, operationalize, and optimize our use case-led cross-functional GTM approach globally.

You will act as a trusted advisor across Product, Sales, Marketing, and Partner teams to align our solution strategy and execution across every stage of the customer journey, fueling consistent storytelling, adoption, and revenue. You will build and scale the frameworks and operating model to bring solution blueprints to life across the company, ensuring a cohesive strategy, seamless execution, and strong governance as our solutions, markets, and customers evolve. This is an opportunity to make a significant impact in Docusign's growth trajectory and grow your career in the process.

This position is an individual contributor role reporting to the Senior Director, Solution & International Marketing.

Responsibility

• Architect and maintain a comprehensive taxonomy and strategic roadmap of high-value platform use cases across segments, translating core product capabilities into industry and line of business-specific solutions that solve tangible customer pain points
• Define how platform use cases "come to life" with a standardized bill of materials, including internal guides, pitch decks, demos, case studies, webpages, and more, and maintain a central location to ensure discoverability, quality, and consistency across teams
• Partner cross-functionally with Sales Operations and Enablement to embed platform use cases into repeatable Sales Plays and integrated GTM activities, providing field and partner teams with the specific messaging, discovery questions, and value frameworks needed to close deals
• Serve as the strategic bridge between Product, Marketing, Sales, and Customer Success, scaling the evaluation process and governance model for platform use cases from ideation to scaled adoption while aligning global teams to remove blockers and ensure seamless GTM execution
• Establish a continuous feedback loop and measurement framework to track closed/won deal attribution and IAM platform adoption by use case, using those insights to refine positioning, optimize Sales Plays, and prioritize future development

Job Designation

Hybrid: Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in-office expectation)

Positions at Docusign are assigned a job designation of either In Office, Hybrid or Remote and are specific to the role/job. Preferred job designations are not guaranteed when changing positions within Docusign. Docusign reserves the right to change a position's job designation depending on business needs and as permitted by local law.

What you bring

Basic

• 8+ years of product marketing experience in the B2B SaaS space, including leading cross-functional GTM orchestration at scale
• Experience using data to generate insights, align diverse stakeholder groups, and accelerate company growth

Preferred

• MBA from top-tier program or equivalent work experience
• Proven ability to develop and execute go-to-market strategies and innovative programs that fuel growth across a multi-product portfolio
• Strong analytical and problem-solving skills, with clear examples of using data to generate customer insights and actionable recommendations
• Experience creating sales enablement resources, driving field adoption, and establishing usage analytics and feedback loops for continuous optimization
• Highly collaborative, proactive, and results-driven
• Self-starter who can drive complex projects with minimal supervision
• Exceptional communication skills

Wage Transparency

Pay for this position is based on a number of factors including geographic location and may vary depending on job-related knowledge, skills, and experience.

Based on applicable legislation, the below details pay ranges in the following locations:

California: $146,400.00 - $235,375.00 base salary

Illinois, Colorado, Massachusetts and Minnesota: $140,100.00 - $197,925.00 base salary

Washington, Maryland, New Jersey and New York (including NYC metro area): $140,100.00 - $206,775.00 base salary

This role is also eligible for the following:

• Bonus: Sales personnel are eligible for variable incentive pay dependent on their achievement of pre-established sales goals. Non-Sales roles are eligible for a company bonus plan, which is calculated as a percentage of eligible wages and dependent on company performance.
• Stock: This role is eligible to receive Restricted Stock Units (RSUs).

Global benefits provide options for the following:

• Paid Time Off: earned time off, as well as paid company holidays based on region
• Paid Parental Leave: take up to six months off with your child after birth, adoption or foster care placement
• Full Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employment
• Retirement Plans: select retirement and pension programs with potential for employer contributions
• Learning and Development: options for coaching, online courses and education reimbursements
• Compassionate Care Leave: paid time off following the loss of a loved one and other life-changing events

Work Authorization Notice: Please note that we do not provide visa sponsorship or immigration support for this position. Applicants must already be authorized to work in the United States on a full-time, permanent basis without the need for current or future sponsorship.