Microsoft

Senior Product Marketing Manager

Microsoft • $106K — $203K *
Atlanta, GA 30349In-Person
Enterprise Technology
Less than 5 years of experience
Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • Master's Degree in Marketing, Computer Science, Business, or related field with 3+ years of relevant experience, or a Bachelor's Degree with 5+ years' experience, or equivalent experience.
  • Experience in cybersecurity, identity, access management, or cloud security preferred.
  • Knowledge of identity protection, authentication, and risk management.
  • Background in analyst relations and executive communications.
  • Proven experience launching technical products and influencing product strategy.
  • Passionate about AI-driven security innovations and identity challenges.

Responsibilities

  • Define and execute marketing strategies for Microsoft Entra Identity Security solutions.
  • Establish Microsoft's leadership in identity security and innovative AI scenarios.
  • Build differentiated market positions to stand out from competitors.
  • Act as the voice of the customer within product planning cycles.
  • Influence product roadmaps using market insights and customer feedback.
  • Develop comprehensive go-to-market strategies for new security capabilities.
  • Create effective messaging and narratives that articulate customer value.

Benefits

  • Access to health, dental, and vision insurance.
  • 401(k) retirement savings plan with company matching.
  • Professional development opportunities and career growth pathways.
  • Generous paid time off, including vacation and sick leave.
  • Flexible work arrangements to support work-life balance.
Full Job Description
Overview

Identity is the new security perimeter. As the Senior Product Marketing Manager for Identity Security, you will help define the future of how organizations secure users, workloads, agents, and access across increasingly complex digital environments. You will lead strategic marketing for Microsoft Entra's identity security solution, developing compelling narratives, influencing product direction, driving customer adoption, and establishing Microsoft as the industry leader in identity security. You will partner across engineering, product management, sales, analyst relations, customer marketing, and security portfolio teams to bring innovative security capabilities to market and accelerate business growth.

Responsibilities

Drive Category Leadership:
  • Define and execute marketing strategy for Microsoft Entra Identity Security initiatives.
  • Establish leadership in Identity security, Identity Protection, and emerging AI identity scenarios.
  • Build compelling market positions that differentiate Microsoft from competitors.
  • Partner with analyst relations to strengthen Microsoft's leadership in identity and security categories.

Shape Product Strategy:
  • Act as the voice of the customer and market within product planning cycles.
  • Influence roadmap investments through competitive insights, customer feedback, market trends, and AI-era security requirements.
  • Partner closely with product managers to identify growth opportunities.

Lead Launches and Storytelling:
  • Develop end-to-end go-to-market strategies for new capabilities and innovations.
  • Translate complex technical capabilities into clear customer value propositions.
  • Build messaging, narratives, positioning, content, demos, and sales enablement assets.
  • Partner across Entra, Defender, Security Copilot, and broader Microsoft Security teams to deliver unified customer stories.
  • Build Thought Leadership Drive executive communications, blog strategy, industry engagement, and customer storytelling.
  • Represent Microsoft externally with customers, partners, analysts, media, community leaders, and practitioners.
  • Develop thought leadership around identity security, AI security, Zero Trust, resilience, and secure access.

Accelerate Adoption and Growth:
  • Partner with integrated marketing, field teams, and customer success organizations to drive awareness, usage, and retention.
  • Support growth objectives across Entra, identity security, and broader Microsoft Security priorities.
  • Define success metrics and measure business impact through adoption, pipeline, engagement, and perception indicators.
  • Identify opportunities to strengthen Microsoft's security leadership across identity and access management markets.

Embody our Culture & Values.

Qualifications

Required/minimum qualifications
  • Master's Degree in in Marketing, Computer Science, Business or related field AND 3+ years experience in business
    • OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 5+ years' experience in business.
    • OR equivalent experience.

Additional or preferred qualifications
  • Experience in cybersecurity, identity, access management, Zero Trust, or cloud security.
  • Knowledge of identity protection, authentication, threat protection, risk management, or security operations.
  • Experience working with analysts, press, and executive communications.
  • Experience launching technical products and influencing roadmap direction.
  • Passion for AI-driven security innovation and emerging identity challenges.


Product Marketing IC4 - The typical base pay range for this role across the U.S. is USD $106,400 - $203,600 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $137,600 - $222,600 per year.

Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here:
https://careers.microsoft.com/us/en/us-corporate-pay

This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled.

About Microsoft

Microsoft is an American multinational corporation that develops, manufactures, licenses, supports, and sells a range of software products and services. Microsoft’s devices and consumer (D&C) licensing segment licenses the Windows operating system and related software, Microsoft Office for consumers, and the Windows Phone operating system. The company’s computing and gaming hardware segment provides Xbox gaming and entertainment consoles and accessories, second-party and third-party video games, and Xbox Live subscriptions; surface devices and accessories; and Microsoft PC accessories. Its phone hardware segment offers Lumia smartphones and other non-Lumia phones. Its D&C segment provides Windows Store, Xbox Live transactions, and Windows phone store; search advertising; display advertising; Office 365 Home and Office 365 Personal; first-party video games; and other consumer products and services as well as operating retail stores. Microsoft’s commercial licensing segments license server products, including Windows Server, Microsoft SQL Server, Visual Studio, System Center, and related Client Access Licenses (CALs); Windows Embedded; Windows operating system; Microsoft Office for business, including Office, Exchange, SharePoint, Lync, and related CALs; Microsoft Dynamics business solutions; and Skype. Its commercial segment offers enterprise services, including premier support services and Microsoft consulting services; commercial cloud comprising Office 365 Commercial, other Microsoft Office online offerings, Dynamics CRM Online, and Microsoft Azure; and other commercial products and online services. The company markets and distributes its products through original equipment manufacturers, distributors, and resellers, as well as online.

Microsoft Careers

Join Microsoft today and be part of a company that values innovation, leadership, and diversity in its workforce. As a global leader in technology and digital transformation, Microsoft offers unparalleled job opportunities that propel your career to new heights.

Explore Career Opportunities at Microsoft

Whether you're a seasoned professional looking for your next challenge or a recent graduate eager to start your career, Microsoft has a position that suits your skills and ambitions. We are committed to fostering a culture of growth and learning, where every team member is supported in expanding their horizons.

Internship Programs

Kickstart your career with a Microsoft internship. Our internships provide invaluable workplace experience and networking opportunities in a supportive and dynamic environment. You'll work on real projects, learn from industry leaders, and gain the skills necessary for a successful career in technology.

Employment Benefits

Choosing a career at Microsoft means more than just a job. Our employees enjoy a range of benefits designed to empower them both professionally and personally. These include comprehensive health benefits, flexible working conditions, and opportunities for career advancement through professional development and diversity training.

Inclusive Culture and Diversity

At Microsoft, we believe that innovation comes from diversity of thought and inclusion. We are committed to a workplace where everyone feels valued and inspired. Our leadership is dedicated to fostering an environment where diverse perspectives lead to breakthrough innovations and a competitive edge.

Grow with Us

Career growth at Microsoft is about more than climbing the corporate ladder; it's about continuous learning, expanding your skills, and improving your capabilities. With access to various leadership and training programs, you can evolve as a professional and make a significant impact within the company and on the global stage.

Hiring Process

Our hiring process is designed to identify true potential. Starting with a review of your resume, followed by interviews that assess your problem-solving abilities and cultural fit, we ensure that all candidates have a fair chance to demonstrate their strengths and potential to contribute to our team.

Networking and Professional Development

Microsoft is a place where you can build a professional network that spans the globe. Our employees benefit from connections with top-tier professionals and industry leaders, which opens doors to innovative projects and collaborative opportunities that are second to none.

Join Our Team

If you're ready to take on exciting challenges and make a difference in the world of technology, explore the job opportunities at Microsoft. Search for open positions that match your skills and interests, and prepare to embark on a rewarding career path filled with innovation and opportunities for personal and professional growth.

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At Microsoft, your future is limitless. Join us in our mission to empower every person and every organization on the planet to achieve more. Your journey with Microsoft starts here.
Learn more about Microsoft
Size
181,000 employees
Market Cap
$1,762.4 billion
Industry
Enterprise Technology
Net Income
$51.3 billion
Founded
1975
5 Year Trend
+15.5%
Revenue
$153.2 billion
NASDAQ
MSFT
* Ladders Estimates

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