Salesforce

Senior Product Marketing Lead, SMB Messaging

Salesforce • $143K — $236K *
New York, NY 10025In-Person
Business Services
8 - 10 years of experience
Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • 8+ years in B2B product marketing, particularly in SaaS or technology
  • Deep experience in developing B2B messaging and positioning frameworks
  • Hands-on experience conducting buyer or customer research
  • Exceptional writing and strategic thinking capabilities
  • Strong instincts for impactful campaign ideas and precise briefing
  • Comfortable distilling a complex multi-product portfolio into a coherent story
  • Able to maintain a strong point of view while earning alignment through insight

Responsibilities

  • Own and evolve the SMB master messaging framework for Salesforce's Small and Medium Business segment
  • Design and conduct buyer and customer research to maintain market leadership
  • Translate the messaging framework into compelling content and creative campaigns
  • Collaborate with brand, campaign, and agency partners to refine marketing material
  • Be the trusted messaging authority for cross-functional teams and stakeholders
  • Present strategic insights and defend messaging decisions to senior leaders

Benefits

  • Access to resources that support work-life balance and personal growth
  • Opportunities to work with cutting-edge AI technology in marketing
  • Fast-paced work environment with a focus on execution and quality
  • Chance to shape significant messaging initiatives in a growing segment
  • Participation in a high-performing team that prioritizes impactful work
Full Job Description
To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Job Category
Marketing & Communications

Job Details

We are looking for an exceptional Senior Product Marketing Lead to own the messaging and positioning foundation for Salesforce's Small and Medium Business segment - and the research that makes it bulletproof.

This is a role for a rare kind of marketer: someone who can go deep into buyer and customer truth, synthesize what they find into a clear and differentiated point of view, and then write it in a way that makes sales reps, executives, and customers all say "yes, that's exactly it." You'll own the SMB master messaging framework - the document that everything else is built on - and you'll be the person who keeps it current, sharp, and grounded in reality.

You'll also lead buyer and customer research, and partner with our brand, campaigns, and agency teams to bring the SMB story to life in content and creative campaigns. This isn't a role for someone who manages work. It's a role for someone who does it - and does it exceptionally well.

You'll report to the VP of Global SMB Marketing and work closely with the broader SMB PMM team, Product, Sales, and Field Marketing.

What You'll Do:

Messaging & Positioning
Own the SMB master messaging framework - the definitive articulation of who the SMB buyer is, what they care about, and why Salesforce (across Agentforce Sales, Service, and Marketing, Slack, and more) is the answer. You write it, defend it, evolve it, and make sure every downstream asset reflects it.

Buyer & Customer Research
Design and run the research that keeps the team ahead of the market - buyer interviews, customer conversations, win/loss analysis, competitive monitoring, and segment studies. You turn raw insight into strategic clarity and share it in ways the team can actually use.

Content & Creative Campaigns
Translate the messaging framework into compelling content and creative campaigns - working with our brand, campaigns, and agency partners to brief, shape, and pressure-test work until it's great. You know what good looks like and you're not afraid to say when something isn't there yet.

Cross-Functional Alignment
Be the messaging authority that product managers, AEs, and exec stakeholders trust. You can walk into a room with senior leaders, present a point of view, take hard questions, and come out with alignment.

What You Bring:
  • Exceptional writer and strategic thinker - you can move fluidly between a research debrief, a messaging doc, and a creative brief without losing quality in any of them
  • Deep experience developing B2B messaging and positioning frameworks, from first principles through to final copy
  • Hands-on experience designing and running buyer or customer research - not just commissioning it
  • Strong instincts for what makes a campaign idea compelling, and the craft to brief it precisely
  • Comfortable working across a broad, multi-product portfolio and distilling it into a coherent, simple story
  • Able to hold a strong point of view under pressure - you earn alignment through insight and clear thinking, not consensus-building
  • 8+ years in B2B product marketing, with meaningful time in SaaS or technology
  • Experience marketing to SMB buyers strongly preferred


Why This Role
The SMB messaging opportunity at Salesforce is genuinely wide open. The segment is growing fast, the product portfolio has never been stronger, and the AI story - Agentforce as a turn-key hire for lean businesses - is one of the most compelling in the market right now. What's missing is someone who can make it undeniable in words.

That's this role. You'll own the narrative that everything else is built on, and you'll have the research, the creative partnerships, and the organizational access to make it great.

This team moves fast, does the work, and holds a high bar. If you want to spend your time in meetings managing stakeholders - this isn't it. If you want to write the most important B2B messaging doc of your career and see it show up everywhere - keep reading.

Unleash Your Potential

When you join Salesforce, you'll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we'll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future - but to redefine what's possible - for yourself, for AI, and the world.

About Salesforce

ExactTarget is a provider of on-demand email marketing software solutions. Their suite of on-demand one-to-one marketing applications enables clients to send business-critical and event-triggered communications to increase sales, optimize marketing investments, and strengthen customer relationships. They offer four editions of their on-demand software application along with integrated solutions such as ExactTarget for AppExchange and ExactTarget for [Microsoft](/organization/Microsoft) Dynamics CRM.

Salesforce Careers

Joining Salesforce means becoming part of a dynamic, global team of professionals who are deeply committed to driving customer success and innovation. As the world's leading Customer Relationship Management (CRM) platform, Salesforce offers unparalleled job opportunities in technology and consulting, making it an ideal place for ambitious individuals looking to make a significant impact.

Work You'll Do

At Salesforce, every position is a chance to leverage your skills and creativity to transform businesses and industries. Our diverse team of experts collaborates to deliver cutting-edge solutions that foster growth and enhance leadership capabilities. By joining our team, you'll be at the forefront of digital innovation, using Salesforce's powerful platform to help clients navigate their transformation journeys.

Innovate and Lead

Salesforce is not just a company; it's a community where you can lead with your ideas and see them come to life. Our culture of innovation encourages you to challenge the status quo and push the boundaries of what's possible. With Salesforce, you'll work alongside leaders in technology and business who are committed to your growth and professional development.

Career Growth and Opportunities

Whether you're looking for an internship, a full-time position, or leadership roles, Salesforce provides a wealth of opportunities to advance your career. Our commitment to professional growth is reflected in our robust training programs, including leadership development and diversity training, designed to help you excel at every stage of your career.

Be Part of a Great Team

Salesforce prides itself on a culture that values diversity, teamwork, and open communication. We believe that our strength lies in our people, and we're committed to creating an environment where everyone can thrive. Joining our team means being part of a supportive community that encourages networking and collaboration.

Benefits and Culture

At Salesforce, we understand that job satisfaction extends beyond the office. That's why we offer competitive benefits to support the health, well-being, and financial security of our employees and their families. From health insurance and retirement plans to wellness programs and flexible working arrangements, we provide the benefits that contribute to a better work-life balance.

Explore Job Opportunities

Ready to take the next step in your career? Explore the wide range of employment opportunities at Salesforce. From technical roles to customer engagement positions, we are continuously hiring talented individuals who are passionate about making a difference.

Stay Connected

Keep up to date with the latest at Salesforce by following our careers blog. Gain insights from the people who work here and learn how you can bring your career to the next level with Salesforce.

Apply Now

Are you ready to join a company that's leading the way in CRM technology? Search open positions that match your skills and interests on our careers page. Tailor your resume, prepare for your interview, and take the first step towards a rewarding career at Salesforce.

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Join Salesforce today and be part of a company that's shaping the future of technology, fostering a culture of innovation, and building a more equitable world.
Learn more about Salesforce
Size
73,541 employees
Market Cap
$130.4 billion
Industry
Enterprise Technology
Net Income
$4 billion
Founded
2000
5 Year Trend
+25.7%
Revenue
$21.2 billion
NASDAQ
CRM
* Ladders Estimates

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