Stash

Senior Product Manager, Discovery

Stash$175K — $195K *
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years in product management, focusing on growth for D2C mobile/web products.
  • Proven track record in funnel optimization and user activation with quantifiable results.
  • Strong skills in experimentation, including A/B testing and data interpretation.
  • Proficiency in product analytics tools (Mixpanel, Looker) and cohort analysis.
  • Excellent communication abilities to navigate ambiguous project scopes and prioritize effectively.
  • Ability to collaborate cross-functionally with engineering, design, marketing, and data teams.
  • Experience or readiness to incorporate AI tools into PM processes.

Responsibilities

  • Manage the product roadmap and delivery for the Discovery experience across platforms.
  • Create and refine product-led growth mechanisms like referrals and milestone cues.
  • Establish success metrics and conduct ongoing A/B tests using analytics tools.
  • Draft PRDs for engineering and design teams to follow, navigating project tradeoffs and ambiguities.
  • Ensure product narrative aligns seamlessly with Marketing for cohesive user experience.
  • Operate within a regulated fintech environment, collaborating with compliance teams.
  • Leverage AI tools in everyday PM tasks like PRD drafting and data analysis.

Benefits

  • Comprehensive total rewards package including salary, equity, and health benefits.
  • Free subscription to Stash+ account.
  • Flexible work environment with options to work from home or in the NYC office.
  • Generous PTO policy allowing for flexibility.
  • Annual budget for learning and development expenses.
  • Stipends for home office equipment and internet.
  • Paid Parental Leave for both primary and secondary caregivers.
  • Enhanced health and wellness support through partnerships with health services.
Full Job Description
Senior Product Manager, Discovery

Stash is hiring a Senior Product Manager to own Discovery: the product surfaces where people first decide Stash is for them, sign up, and take the steps that turn interest into an activated customer.

You'll work where Marketing story meets product experience: landing into the app, progressive disclosure of value, and the early journeys that drive signups, and in turn, first deposits and activation. You'll report to the Head of Product and partner closely with Design, Engineering, Data, Marketing, and Compliance.

This is a growth PM role. You will run experiments, read funnels, and ship iterations that compound.

What you'll do:
  • Own roadmap and delivery for Discovery across web and mobile: signup, early onboarding entry points, and the product moments that convert and activate
  • Design and iterate on product-led growth mechanisms (referrals, shareable moments, milestone cues, trust-building for first-time investors) where they belong in Discovery
  • Define success metrics, instrument funnels, and run ongoing A/B tests; use Mixpanel, Looker, and cohort analysis to decide what to ship next
  • Write PRDs Design and Engineering can build from; partner on flows, scope, and tradeoffs under ambiguity
  • Align product narrative with Marketing so ads, landing, Discovery UX, and onboarding feel like one story
  • Ship in a regulated consumer fintech environment; partner with compliance and legal to move fast within guardrails
  • Use AI tools in day-to-day PM work (drafting PRDs, synthesizing feedback, exploring data and options)
  • Keep your manager, team, and stakeholders aligned on progress, risks, and decisions

What we're looking for:
  • 5+ years in product management, with meaningful time as a growth PM on consumer (D2C) mobile and/or web products
  • Track record shipping and iterating on funnel, conversion, or activation work; you can speak to user and business impact with numbers
  • Strong experimentation practice: hypothesis design, A/B tests, interpreting results, and killing or doubling down based on data
  • Fluency with product analytics (Mixpanel, Looker, or similar) and funnel/cohort analysis
  • Clear written and verbal communication when scope is still fuzzy; can prioritize by customer value, business impact, and effort
  • Strong cross-functional partner to engineering, design, marketing, and data
  • Uses AI in your PM workflow today, or ready to adopt it here
  • Self-motivated, analytical, comfortable owning outcomes end to end

Gold Stars:
  • Fintech, investing, banking, or other regulated consumer experience
  • Experience partnering with growth marketing on creative cohesiveness across TOFU and in-product Discovery

#LI-Hybrid

Helping You Invest in Yourself
  • Comprehensive total rewards package, comprising compensation (salary and equity) and health care benefits
  • Complimentary subscription to Stash+ account
  • Flexible work policy - We offer a flexible work environment that blends working from home with in-person collaboration at our NYC office to support productivity and team culture.
  • Flexible PTO
  • Annual learning and development reimbursement benefit
  • Work-from-home equipment stipends; home internet subsidy
  • Paid Parental Leave (offerings for birth giving and non-birth giving parents) Primary & Secondary
  • Enhanced health and wellness benefits through One Medical, Gympass, and Maven Health

Salary Range: $175,000 - $195,000

The base salary range represents the reasonably anticipated low and high end of the salary range for this position. Actual salaries will vary and will be based on various factors, such as the candidate's qualifications, skills, experience and competencies, as well as internal equity and alignment with market data for companies of our size and industry.

**No recruiters, please**

About Stash

Stash is a financial services company that provides a mobile app designed to help users save and invest money. The app offers a range of investment options, including stocks, bonds, and exchange-traded funds, and allows users to invest with as little as $5. Stash was founded in 2015 by Brandon Krieg and Ed Robinson, and is headquartered in New York, New York. The company has raised over $300 million in funding and has over 5 million users.
Learn more about Stash
Size
500 employees
Industry
Founded
2015

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