About the Role
Uber is seeking a highly strategic and technically sophisticated Senior Performance Marketing Manager to lead Search Engine Marketing (SEM) initiatives across global markets. This role will be responsible for driving growth through advanced bidding strategies, large-scale experimentation, and continuous optimization across search platforms.
The ideal candidate combines deep expertise in paid search with strong analytical rigor, operational excellence, and a proven ability to independently lead complex projects in a fast-paced environment. This individual should be comfortable navigating ambiguity, managing multiple priorities simultaneously, and partnering cross-functionally to unlock incremental growth.
What the Candidate Will Do
- Own and scale SEM programs across major search platforms, driving customer acquisition and business growth.
- Design, execute, and analyze large-scale bidding experiments to improve efficiency, volume, and overall campaign performance.
- Develop advanced bidding frameworks that extend beyond platform-native automation and Smart Bidding capabilities.
- Serve as a subject matter expert on Target CPA (tCPA), Target ROAS (tROAS), Value-Based Bidding (VBB), and other advanced bid optimization methodologies.
- Lead rigorous testing programs across ad creatives, messaging, landing pages, and conversion funnels to drive incremental performance improvements.
- Build measurement frameworks and experimentation roadmaps to evaluate marketing effectiveness and business impact.
- Manage multiple high-impact initiatives simultaneously while adapting to changing business priorities.
- Independently identify opportunities, develop recommendations, and execute projects with minimal oversight.
- Partner closely with Product, Data Science, Analytics, Engineering, and Creative teams to develop scalable growth solutions.
- Leverage AI and automation technologies to improve campaign management workflows, reporting, optimization, and operational efficiency.
- Translate complex performance data into actionable business recommendations for senior stakeholders.
Basic Qualifications
- 7+ years of experience managing large-scale SEM programs for high-growth consumer or technology businesses.
- Bachelor's degree in Marketing, Economics, Statistics, Business, Engineering, or a related field.
- Deep understanding of advanced bidding methodologies, including:
- xtensive experience running creative, messaging, landing page, and conversion rate optimization (CRO) testing programs at scale.
- Demonstrated expertise in paid search strategy, campaign management, and performance optimization.
- Strong analytical and quantitative skills with experience interpreting large datasets and experimentation results.
- Proven experience managing multiple projects simultaneously in a dynamic environment.
Preferred Qualifications
- Hands-on experience building AI-powered tools, workflow automations, or machine learning-driven solutions to improve marketing operations and performance.
- Excellent communication skills with the ability to influence cross-functional stakeholders and executive audiences.
For New York, NY-based roles: The base salary range for this role is USD$159,000 per year - USD$177,000 per year.
For San Francisco, CA-based roles: The base salary range for this role is USD$159,000 per year - USD$177,000 per year.
For all US locations, you will be eligible to participate in Uber's bonus program, and may be offered an equity award & other types of comp. All full-time employees are eligible to participate in a 401(k) plan. You will also be eligible for various benefits. More details can be found at the following link [https://jobs.uber.com/en/benefits](https://jobs.uber.com/en/benefits).
