Senior Media Manager (Sr. Digital Media Planner)

Enero

$90K — $110K *
Media
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years in B2B media buying
  • 3-5 years in media planning or similar roles
  • Hands-on experience with content syndication and direct publisher programs
  • Client-facing and digital marketing experience required
  • Preferred experience with B2B tech partners and publications

Responsibilities

  • Plan and execute B2B media buying strategies
  • Analyze performance metrics to optimize campaigns
  • Collaborate with clients and internal teams to achieve goals
  • Manage multifaceted programs including events and digital ads
  • Identify opportunities and insights from data analysis
  • Stay updated on trends in digital marketing and media
  • Lead account-based marketing initiatives when required

Benefits

  • Fully remote work environment
  • Comprehensive medical, dental, and vision insurance
  • 401(k) matching program
  • Generous PTO and sick leave policy
  • Parental leave up to 12 weeks
  • Monthly wellness and mobile stipends
  • Pet insurance available
  • Company-paid certifications and training opportunities
  • Flexible performance reviews and feedback sessions
Full Job Description
Qualifications

What you have
  • 5+ years of experience in B2B media buying
  • 3-5 years of experience in media planning or similar
  • Must have hands-on experience planning and buying content syndication and direct publisher programs
  • Agency experience is preferred but not required
  • Client-facing experience and digital marketing experience are a must
  • Account Based Marketing (ABM) experience is preferred
  • Prior experience working with various content syndication and publishers focused on the B2B market in IT, Security, Fintech, Marketing, Healthcare, and other tech vertical publishers
  • Prior experience planning and buying multifaceted programs (such as those that include an event sponsorship plus display banners plus promoted social posts) with publishers such as Forbes, eMarketer, NY Times, IDG, WSJ, SC Media, Financial Times, DarkReading, and similar publications is strongly preferred
  • Experience with B2B technology partners is strongly preferred
  • Hands-on experience with Integrate and/or Convertr is strongly preferred
  • Technically adept with a pulse on trends and innovations within the digital space
  • Detail-oriented with strong analytical skills, ability to find opportunities and insights from large amounts of unstructured data
  • Strong collaboration skills, able to work with multiple clients and departments to accomplish goals
  • Advanced knowledge of digital marketing channels and concepts
  • Superb time and project management skills
  • Excellent communication - both written and verbal
  • Adept at critical thinking to strengthen media initiatives for quality vs. entering a routine process for quantity


Additional Information

COMPANY PERKS
  • 100% remote
  • Medical, Dental, Vision, Pre-tax medical & dependent care FSAs
  • 401(k) matching program
  • 20 days PTO, 11 Paid holidays & 10 Sick days
  • Up to 12 weeks of Parental leave
  • Monthly stipends for wellness, mobile, and at-home WiFi use
  • Pet Insurance
  • Quarterly volunteer hours
  • Company-paid certifications
  • Performance reviews, opportunities for feedback, and 1x1s with anyone you want, whenever you want


The anticipated salary range for this position is $90k to $110k per year. Salary is determined by skills, experience, qualifications, alignment with market data, and internal and external equity.

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