Senior Media Manager (Sr. Digital Media Planner)

Enero

$90K — $110K *
US-AnywhereRemote in San Francisco, CA
Media
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of B2B media buying experience
  • 3-5 years in media planning or a similar role
  • Hands-on experience with content syndication and direct publisher programs
  • Client-facing and digital marketing experience required
  • Strong analytical skills to extract insights from unstructured data
  • Advanced knowledge of digital marketing and collaborative teamwork skills
  • Experience with major publishers in tech verticals is preferred

Responsibilities

  • Plan and execute B2B media buying strategies
  • Manage and optimize content syndication campaigns
  • Collaborate with various departments to enhance media initiatives
  • Analyze and derive insights from campaign performance data
  • Lead client interactions and presentations
  • Develop multifaceted programs including sponsorships and digital ads
  • Stay updated on trends and innovations in the digital marketing space

Benefits

  • 100% remote work environment
  • Comprehensive medical, dental, and vision coverage
  • 401(k) matching program
  • Generous PTO policy with holidays and sick days
  • Parental leave of up to 12 weeks
  • Monthly stipends for wellness and communication expenses
  • Pet insurance available
  • Opportunities for professional development and certifications
  • Flexible performance review and feedback process
Full Job Description
Qualifications

What you have
  • 5+ years of experience in B2B media buying
  • 3-5 years of experience in media planning or similar
  • Must have hands-on experience planning and buying content syndication and direct publisher programs
  • Agency experience is preferred but not required
  • Client-facing experience and digital marketing experience are a must
  • Account Based Marketing (ABM) experience is preferred
  • Prior experience working with various content syndication and publishers focused on the B2B market in IT, Security, Fintech, Marketing, Healthcare, and other tech vertical publishers
  • Prior experience planning and buying multifaceted programs (such as those that include an event sponsorship plus display banners plus promoted social posts) with publishers such as Forbes, eMarketer, NY Times, IDG, WSJ, SC Media, Financial Times, DarkReading, and similar publications is strongly preferred
  • Experience with B2B technology partners is strongly preferred
  • Hands-on experience with Integrate and/or Convertr is strongly preferred
  • Technically adept with a pulse on trends and innovations within the digital space
  • Detail-oriented with strong analytical skills, ability to find opportunities and insights from large amounts of unstructured data
  • Strong collaboration skills, able to work with multiple clients and departments to accomplish goals
  • Advanced knowledge of digital marketing channels and concepts
  • Superb time and project management skills
  • Excellent communication - both written and verbal
  • Adept at critical thinking to strengthen media initiatives for quality vs. entering a routine process for quantity


Additional Information

COMPANY PERKS
  • 100% remote
  • Medical, Dental, Vision, Pre-tax medical & dependent care FSAs
  • 401(k) matching program
  • 20 days PTO, 11 Paid holidays & 10 Sick days
  • Up to 12 weeks of Parental leave
  • Monthly stipends for wellness, mobile, and at-home WiFi use
  • Pet Insurance
  • Quarterly volunteer hours
  • Company-paid certifications
  • Performance reviews, opportunities for feedback, and 1x1s with anyone you want, whenever you want


The anticipated salary range for this position is $90k to $110k per year. Salary is determined by skills, experience, qualifications, alignment with market data, and internal and external equity.

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