Job DescriptionAre you obsessed with sports? Do you live and breathe the energy of the arena and the culture of the teams you love? We're seeking a strategic marketing leader, fueled by a creative flair and an uncompromising passion, to lead the strategic direction for Embelex marketing in the US sports market, driving market leadership and enabling commercial success for our dynamic portfolio of embellishment products and solutions within professional leagues, collegiate leagues and with athletic brand partners.This is not a role for the passive. You are the architect and commander of fully integrated, high-stakes marketing campaigns, with a singular focus: ignite brand acceleration, secure maximum client engagement, and drive tangible revenue growth. You don't just support the commercial team; you are their trusted, strategic partner, ensuring every marketing initiative is proactively aligned with our core business goals. If your DNA is wired for exceptional cross-functional collaboration, visionary strategic thinking, disruptive creative ideation to penetrate new markets, and you thrive on high-profile external visibility through targeted industry networking, then you belong here.
Cross-Channel Campaign Management
- Architect, launch, and optimize integrated campaigns across digital, social, email, and offline channels.
- Curate and create compelling content (e.g., video, blogs, webinars, case studies) that supports and accelerates the entire customer journey.
- Command the strategy for lead generation and conversion through audience-specific, high-impact messaging and campaign structure.
Event Strategy & Market Activation
- Direct the Event Strategy and brand presence across all trade shows and customer-facing activations, in collaboration with the Events team.
- Define, secure, and activate high-impact Embelex partnerships in key segments to aggressively expand awareness and penetrate sport culture.
- Serve as an industry ambassador, driving market visibility and capturing new opportunities through strategic networking and field marketing.
- Propose and manage third parties (i.e. agencies) to help facilitate and conceptualize creative and campaign work.
Cross-Functional Collaboration
- Serve as the definitive central marketing strategist, unifying Product, Commercial, Creative, and Channel teams to achieve collective, market-moving goals.
- Spearhead creative ideation and conceptualize disruptive, high-impact marketing ideas and campaigns that capture the passion of sports culture, cut through the noise, and deeply resonate with modern sports retailers, teams, brands, and partners.
- Ensure campaign messaging and timing are proactively aligned with commercial objectives and critical customer needs.
- Partner with internal stakeholders and external vendors to execute projects with undeniable excellence.
Performance & Optimization
- Harness and interpret complex campaign data and sales performance to rigorously assess marketing impact and ROI.
- Transform data insights into actionable, high-level strategic recommendations for continuous, exponential result improvement.
- Own the definition and rigorous tracking of KPIs tied to customer acquisition, engagement, and retention.
Strategic Marketing & Commercial Alignment
- Act as a critical, forward-thinking partner to our US Sports Commercial teams and Embelex product & solutions teams, constantly exploring and seizing new market penetration opportunities.
- Proactively identify and champion high-value growth opportunities with current customers, orchestrating targeted marketing support for new account outreach.
Qualifications- Experience: 5-7 years of progressive marketing experience, B2B & B2B2C marketing experience, preferably in the apparel or materials industry
- Education: Bachelor's degree in Marketing, Business, or a related field, MBA a plus
- Reporting Structure: Reports to Director of Marketing, Apparel
- Location and Travel: Remote/Hybrid based in United States, up to 25% travel required (Ideal Locations: New York, Dallas, Cleveland, Los Angeles)
- Leadership/Team Management: Manager role with direct reports; work directly with cross-functional teams
- Creative Capability: A proven track record of creative and conceptual ideation, with the ability to translate complex, technical product attributes into compelling, visually engaging, and innovative marketing campaigns.
- Industry Interest: A strong passion for and understanding of team sports, performance apparel brands, and the broader fashion industry is highly valued.
Additional InformationThe salary range for this position is $124,000- $185,000/ year.
The hiring base salary range above represents what Avery Dennison reasonably expects to pay for this position as of the date of this posting. Actual salaries will vary within the range, and in some circumstances may be above or below the range, based on various factors including but not limited to a candidate's relevant skills, experience, education and training, and location, as well as the job scope and complexity, responsibilities, and regular and/or necessary travel required for the position, which may change depending on the candidate pool. Experienced Avery Dennison employees who are interested in this position and have questions regarding how the hiring range listed above may apply to them should contact their HR representative. Avery Dennison reserves the right to modify this information at any time, subject to applicable law.
