POSITION:
Sr. Marketing Director, Qutenza
The salary range for this position is between $195k and $250k
Actual salary at the time of hire may vary and may be above or below the range based on various factors, including, but not limited to, the candidate's relevant qualifications, skills, and experience. The company also currently offers a Long-Term Incentive Plan (cash plan) of 25% base salary, and annual performance bonus target of 25% base salary (subject to meeting plan requirements).
POSITION SUMMARY
The Senior Marketing Director, Qutenza will lead the brand strategy and execution for Qutenza, the only FDA-approved topical treatment for painful diabetic peripheral neuropathy (pDPN) of the feet, ensuring consistency across all customer touchpoints, and driving initiatives to enhance brand awareness, and drive adoption, and loyalty. This role involves working closely with cross-functional teams including access, sales, patient services, and medical affairs to deliver impactful promotional campaigns that align with the company's mission and objectives.
KEY RESPONSIBILITIES
- Brand Strategy & Positioning (patient and HCP):
- Develop and implement a comprehensive brand strategy that strengthens brand equity and awareness.
- Define and communicate Qutenza's unique value proposition and core messaging.
- Ensure brand consistency across all marketing channels (digital, print, social media, etc.).
- Campaign Management:
- Guide the ideation, planning, and execution of marketing campaigns (both patient and HCP) that drive brand awareness and customer acquisition.
- Oversee creative development, ensuring all marketing materials (personal and nonpersonal/omnichannel) align with brand guidelines.
- Collaborate with media partners, agencies, and vendors to ensure high-quality output and effective campaign performance.
- Partner with Sales Training to develop meeting content and ensure the field team is equipped to confidently utilize marketing resources and deliver consistent brand messaging.
- Market Research & Insights:
- Partner with Commercial Excellence (COMEX) to identify business questions, design and oversee primary market research to understand market trends, customer attitudes and behaviors, and competitive activity, leveraging insights to inform brand strategy and optimize marketing initiatives. Leverage insights and data to refine brand strategies and optimize future marketing efforts.
- Budgeting & Performance Management:
- Develop the brand marketing budget strategy and ensure efficient allocation of resources.
- Monitor brand financial performance, including forecast updates, actuals, accruals, variance reporting, and resource allocation, identifying opportunities to optimize investments based on evolving business priorities.
- In collaboration with COMEX, oversee the development of a Marketing dashboard to monitor and report on KPIs, providing insights and recommendations for continuous improvement.
- Present marketing results and strategy updates to senior leadership and stakeholders.
- Asset Planning
- Oversee annual asset plan, ensuring a cohesive narrative that integrates all commercial and medical activities and investments
- High Performing Teams and Culture
- Foster a collaborative, transparent, and accountable culture. Provide mentoring and coaching to develop direct reports. Ensure performance-based management through consistent direction, coaching, and commitment to an environment focused on continuous learning and development that maximizes each team members' potential.
- Create a high-performance work environment with accountability at all levels in the organization while fostering empowerment, involvement, and collaboration.
- Build and model a customer and patient-centric culture founded on entrepreneurship, integrity, trust, transparency, commitment, and performance-driven accountability with absolute adherence to all compliance regulations.
- Ensure a commercial environment prided on high ethical standards.
QUALIFICATIONS, CAREER EXPERIENCE AND SKILLS
A combination of relevant education and applicable job experience will be considered.
- Qualifications
- Bachelor's degree in Marketing, Business, or a related field (MBA preferred).
- Career Experience
- 10+ years of experience in brand management, marketing, or related roles
- Proven track record of managing successful brand marketing campaigns and initiatives.
- Deep understanding of consumer behavior, market dynamics, and brand development
- Skills
- Strong leadership skills with experience managing and mentoring teams.
- Excellent communication, storytelling, and interpersonal skills.
- Ability to navigate organizational complexity and ambiguity
- Highly organized, with the ability to juggle multiple projects
- Results-oriented with a focus on driving measurable outcomes
- Strong problem-solving and critical-thinking abilities
- Passionate about brand-building and customer experience
TRAVEL
- The ability to travel up to 30%, including overnights [and internationally], as dictated by business need and attend all company sponsored events/meetings/conferences.
ETHICS AND COMPLIANCE
- Demonstrates the highest levels of ethics, integrity and trust while acting with courage and candor.
- Maintains high accountability for personal actions and results and has the ability to ensure a high level of commitment to the success of the organization, peers and customers.
- Operates in compliance with all applicable regulations and professional standards at all times.
VALUES & BEHAVIORS
- Live Entrepreneurship: Plan for long-term growth and build a future business predicated on innovation
- Be Patient-Centric: Deliver innovation for patients and challenge themself and others to improve patient outcomes
- Join Forces: Seek diverse input, collaborate across all functions and leverage resources from global partners
- Act with Integrity: Apply ethical standards, encourage transparency and embrace diversity and inclusivity
- Drive Performance: Create an atmosphere that nurtures teamwork in order to enable high performance and sustainable growth
