Salesforce

Senior Manager, Product Marketing

Salesforce$143K — $216K *
Enterprise Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5-8+ years in Product Marketing, Technical PMM, or Product Management
  • Experience with engineering teams in agile settings
  • Solid grasp of cloud architecture, APIs, and SaaS platforms
  • Preferred experience in regulated industries or government cloud
  • Ability to simplify technical jargon into clear product messaging
  • Strong writing and structured thinking abilities

Responsibilities

  • Collaborate daily with engineering and product teams in sprint cycles
  • Engage in backlog grooming, roadmap reviews, and release planning
  • Define and ensure product feature naming reflects user context
  • Establish consistent terminology across product offerings
  • Translate complex capabilities into customer-friendly descriptions
  • Collaborate on documentation, UI copy, and in-app guidance
  • Align product features with public sector regulatory standards

Benefits

  • Opportunities for cross-functional collaboration
  • Access to professional development resources
  • Engagement in projects impacting the public sector
  • Dynamic and fast-paced work environment
  • Involvement in mission-driven product development
  • Flexible work arrangements with global teams
Full Job Description

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Job Category

Marketing & Communications

Job Details

About the Role


We are seeking a highly technical, product-centric Product Marketing Manager to embed directly with Engineering and Product teams supporting Agentforce Public Sector and Missionforce solutions.

This position will operate within the build cycle — partnering closely with engineering to define, name, and structure product capabilities to ensure clarity, consistency, compliance, and alignment with the broader Public Sector narrative.

The ideal candidate is equally fluent in technical architecture, can articulate customer value and product differentiation, and thrives in fast-moving, sprint-driven environments.



Role Overview

This role will focus on build-stage marketing and product definition rather than launch orchestration.

This Technical PMM will:

  • Embed directly with engineering teams supporting Agentforce Public Sector and Missionforce

  • Own in-product naming conventions, taxonomy, and feature descriptions

  • Translate technical capabilities into clear, differentiated product language

  • Ensure alignment between roadmap, UI copy, documentation, and Public Sector positioning

  • Serve as the connective tissue between Product, Engineering, Security, Compliance, and broader PMM/GTM teams


Key Responsibilities


Embedded Product Partnership

  • Partner daily with Engineering and Product Management in sprint cycles

  • Participate in backlog grooming, roadmap reviews, and release planning

  • Ensure feature naming and in-product language reflect customer use cases and regulatory context



In-Product Naming & Taxonomy

  • Define naming frameworks for features, modules, workflows, and APIs

  • Ensure terminology consistency across Agentforce Public Sector and Missionforce solutions

  • Align internal naming with external Public Sector messaging strategy

  • Prevent technical jargon drift and ensure clarity for Public Sector buyers



Technical Translation & Documentation

  • Translate complex security, compliance, and infrastructure capabilities into clear product descriptions

  • Support technical documentation, release notes, and in-app guidance

  • Partner with UX and design teams on UI copy and feature clarity



Public Sector Alignment

  • Ensure alignment with Public Sector regulatory requirements and mission-driven positioning

  • Incorporate security standards and compliance considerations into product framing

  • Align Agentforce capabilities with Missionforce narrative where appropriate



Cross-Functional Collaboration

  • Serve as liaison between Engineering (India-based teams) and Global PMM and Field Marketing teams

  • Provide early insight into roadmap changes that impact messaging or customer positioning

  • Support readiness for future GTM launches by ensuring product definition is solid at the build stage



Qualifications

  • 5–8+ years of experience in Product Marketing, Technical PMM, or Product Management

  • Experience working directly with engineering teams in agile environments

  • Strong understanding of cloud architecture, APIs, and SaaS platforms

  • Experience in regulated industries, Public Sector, or government cloud environments preferred

  • Ability to translate technical language into clear, differentiated product framing

  • Strong written communication and structured thinking skills



Preferred Experience

  • Experience with regulated infrastructure

  • Exposure to AI-driven platforms or automation (Agentforce or similar technologies)

  • Familiarity with security and compliance frameworks relevant to Public Sector

  • Experience working across global teams and time zones



Success Metrics

  • Improved clarity and consistency of in-product naming and taxonomy

  • Reduced rework between Engineering and PMM at the launch stage

  • Alignment between roadmap, UI language, and external positioning

  • Strong cross-functional feedback from Engineering athe nd Product leaders

About Salesforce

ExactTarget is a provider of on-demand email marketing software solutions. Their suite of on-demand one-to-one marketing applications enables clients to send business-critical and event-triggered communications to increase sales, optimize marketing investments, and strengthen customer relationships. They offer four editions of their on-demand software application along with integrated solutions such as ExactTarget for AppExchange and ExactTarget for [Microsoft](/organization/Microsoft) Dynamics CRM.

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Size
73,541 employees
Market Cap
$130.4 billion
Industry
Net Income
$4 billion
Founded
2000
5 Year Trend
+25.7%
Revenue
$21.2 billion
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