SeniorManager, Product Marketing –Core Business

About the role: 

CHANEL is seeking a Senior Manager, Product Marketing – Core Business to join our Watches & Fine Jewelry (WFJ) Division in New York. This role will lead product marketing strategy and execution for Precious Jewelry & Watches in the US market, driving brand desirability, client engagement, and long-term growth. 

You will be responsible for supporting in defining product positioning, leading go-to-market strategies, and orchestrating 360-degree campaigns across channels. This role requires strong collaboration with Global WFJ teams and cross-functional partners including Retail, CRM, Media, PR, Digital, and Merchandising to ensure consistent and impactful storytelling. 

The ideal candidate brings luxury expertise, strong strategic thinking, and an understanding of the luxury precious jewelry and watch market. 

What impact you can create at CHANEL: 

Drive brand awareness, client engagement, and revenue growth for precious jewelry and watches by developing 360-degree marketing strategies, managing product launches, and directing client experiences. 

Strategy & Product Marketing  

• Define vision, brand positioning, and product marketing strategies for Precious Jewelry and watch collections, including launch packages and campaign orchestration. 
• Lead Core re-pricing analyses & strategy to ensure product pricing is both globally and locally relevant, and competitively positioned. 

Data & Insights 

• Set and track KPIs to measure the impact of marketing initiatives on business performance. 
• Analyze orchestration and product performance, identifying opportunities, challenges and business needs and developing insights to inform future orchestrations.  
• Partner with CRM & Events on post-event sales and performance recaps. 

Client Experience & Events:  

• Support inthe planning,assortmentcuration, andexecution ofcore events to drive sales and client engagement.

• Manage WFJ & Fashion BTQ Coco Crush Engagement Moment events. 

• Partner withCRMteam to align on client event targets that support product and business goals. 

Marketing & Digital Campaigns 

• Brief and lead thecross-functional development of 360-degree marketing orchestrations across digital, print, and experiential platforms.

• Drive omnichannel strategies, integrating physical and digital client experiences to deliver seamless journeys across all CHANEL touchpoints

• Brief cross-functional partners on campaign strategy and objectives

• Partner with Co-OpMarketingmanagerto define regional product and campaign priorities. 

Cross-Functional Collaboration

• Partner with Global WFJ,Retail,CRM, VIC,Merchandising, Training, Brand Communications, and Sales to ensure cohesive orchestration execution for campaigns and product launches.  

• Collaborate with FashionandF&B division partners toalignretail and campaign communication priorities. 

• Manageorchestration calendars,Product News, andQuarterly Marketing Newsletters and ensuretimelydelivery to all channels of distribution, working closely with the cross-functional teams

• LeadMorning Meetings in local Fashion & WFJ BTQs

Operational Management

• Oversee budgets, project timelines, and vendor relationships.

• ManagePrecious Jewelry Special requests

• ManagePrecious Jewelry and Watch Repricing systematic implantation.

• Own pricing systematic implementation

Competitive Analysis 

• Analyze competition, markettrendsand client insights to drive strategic, data-driven decisions

• Develop andmaintainongoing competitive price mapping

You are energized by: 

• Driving brand desirability in a competitive luxury landscape 

• Leading cross-functional collaboration in a dynamic environment 

• Using insights and creativity to shape impactful strategies 

What you will bring to the team: 

• Deep understanding of luxury product marketing, preferably in Watches & Fine Jewelry 

• Strong knowledge of the US market and luxury client expectations 

• Ability to influence and collaborate across diverse stakeholders 

• Strong strategic thinking and execution capabilities 

• Excellent communication, presentation, and organizational skills 

• High attention to detail and ability to manage complex projects