Job DescriptionPosition Title: Senior Manager, Global Alliance Partner Marketing, Content and Programs
Location: Dallas, TX or Austin, TX
Your role The Senior Manager, Global Alliance Partner Marketing, Content and Programs is a high-visibility leadership role for a strategic builder who thrives in a dynamic, matrixed environment.
This manager is responsible for developing and executing the Global Alliance partner marketing, content, and programs strategy to accelerate joint pipeline growth, strengthen partner relationships, and drive market impact in close collaborations with the regional partner marketing teams.
In this role, the Sr. Manager will serve as the central point of leadership for Global Marketing regarding partner content and programs, shaping how Digital Realty engages with global partners through structured messaging frameworks, scalable content, and repeatable program models that help partners recruit, onboard, activate, and grow.
This role collaborates closely with global campaign and product marketing teams to translate enterprise go-to-market initiatives into partner-ready programs, messaging, and delivery models that resonate across partner types, tiers, and routes to market.
What you'll doStrategy, Planning, and Partner Segmentation- Develop and lead the Global Alliance partner marketing content and programs strategy aligned to revenue, partner, and business objectives.
- Define the Global Alliance partner marketing go-to-market strategy, including jointly validated solutions and partner-led routes to market.
- Establish partner segmentation frameworks by type, tier, lifecycle stage, and design tailored partner journeys.
- Translate enterprise GTM priorities into partner-specific plays and activation models.
Programs, Campaigns, and Field Activation- Co-design and operationalize scalable partner marketing programs, regional marketing and co-marketing execution for global alliance partners.
- Responsible for maintaining the correct messaging for our strategic partners and ensure regional teams follow the globally agreed messaging to ensure consistency across all markets.
- Develop programmatic campaigns, toolkits, and playbooks while partnering with Partner Communications on messaging, delivery channels, and amplification.
- Support partner participation in key events, launches, and activations.
Content and Partner Assets- Define and develop program-specific content and campaign assets (e.g., solution plays, co-marketing toolkits, event content) in alignment with Partner Communications frameworks and channels
- Establish scalable frameworks to ensure consistency and repeatability.
- Build structured messaging frameworks and joint value propositions.
Partner Engagement, Ecosystem Development, and Lifecycle Management- Build and strengthen relationships with key Alliance partners.
- Support the full partner lifecycle including onboarding and activation.
- Identify high-value partner opportunities aligned to pipeline and priorities.
- Contribute to ecosystem development and market expansion opportunities.
Cross-Functional Leadership- Align closely with Sales, Product Marketing, Regional Marketing, PR, and Enablement teams.
- Influence senior stakeholders and drive alignment across regions.
- Enable consistent execution for global alliance partners across AMER, EMEA, and APAC.
Performance, Operations, and Optimization- Assist developing of KPIs and dashboards to measure performance metrics with partner and operations teams, working with Communications on engagement metrics optimization insights, and pipeline contribution.
- Drive continuous optimization based on performance insights.
- Implement scalable processes and operating models.
What you'll need- Bachelor's degree in Marketing, Communications, Business, or related field.
- 5+ years of B2B marketing experience with partner marketing leadership.
- Proven experience driving pipeline through partner ecosystems.
- Deep understanding of partner GTM models and lifecycle management.
- Experience with multi-channel campaigns including events and ABM.
- Strong analytical mindset with KPI and ROI measurement experience.
- Ability to influence stakeholders in a matrixed organization.
- Ability to translate strategy into scalable partner programs.
- Experience in data center, cloud, or AI infrastructure preferred.
ResponsibilitiesThe individual in this role is responsible for overseeing the end-to-end content strategy, from planning and localization to execution and performance analysis. They manage editorial calendars, ensuring all content initiatives are timely and aligned with broader marketing objectives. The role requires developing compelling case studies, supporting the execution of localized campaigns, and maintaining high standards of copywriting and content review. Close collaboration with stakeholders across regions is vital to ensure content resonates with diverse audiences and adheres to brand guidelines. The marketer will also leverage data-driven insights to refine content approaches, utilize marketing automation tools for campaign delivery, and ensure content is effectively distributed across social media and other channels.
Qualifications- 7-10 years of experience in content management or marketing, preferably in a multi-regional or global context- Demonstrated expertise in copywriting, content editing, and managing editorial calendars- Proven ability to write and localize content for various markets and channels- Strong knowledge of data-driven campaign reporting and analytics- Familiarity with marketing automation platforms such as Marketo- Excellent collaboration skills with global, regional, and subregional teams
