Description & Requirements

about this team

The Paid Media team oversees channel strategy and execution for North America across paid social, programmatic media, video (including CTV and OTT), and direct buys. The team responds to campaign briefs and develops initiatives that drive incremental revenue for lululemon.

This role is essential in shaping a strong strategic foundation to build the infrastructure needed to test, scale, innovate and optimize.

a day in the life:

The Senior Manager, Paid Media sets strategic direction for digital media investment, ensuring alignment with enterprise priorities and Growth objectives. They oversee the development of media strategies, guiding a team of Leads and Specialists to deliver programs that maximize business impact. They partner closely with senior cross functional stakeholders and external partners to drive innovation, ensure operational excellence, and deliver measurable performance against key metrics.

core responsibilities:

• Develop and oversee a comprehensive paid media strategy across channels, ensuring cohesive planning and high impact execution.
• Leverage advanced marketing analytics to identify growth opportunities, optimize investment, and drive measurable efficiency.
• Plan budgets and Forecasting across media, achieving targets through key initiatives
• Lead sophisticated testing frameworks to inform strategic decision-making.
• Collaborate closely with cross functional partners to build cohesive, insight driven performance and brand media initiatives.
• Drive innovation and scale emerging media channels, establishing frameworks for long-term growth and adoption.
• Understand guest needs, identify market opportunities and lead pilot projects
• Champion automation and technology solutions to unlock operational efficiency and improve performance outcomes.
• Interpret and apply Marketing Mix Modeling (MMM) insights to inform strategic planning and budgeting.
• Lead, coach, and inspire a skilled team, establishing a culture of accountability, innovation, and high performance.
• Create sophisticated, leadership level reporting that clearly articulates media performance and business impact.

qualifications:

• 7-10 years of experience in Paid Media, with a Strong focus on Paid Social and Full funnel Digital Media Strategy
• Proven Experience managing Campaigns across Platforms including Meta, TikTok, Display and Online Video (OLV)
• Experience with DV360 for campaign optimization and execution
• Demonstrated Success leading media strategy from planning and budgeting through execution and performance analysis
• Deep understanding of attribution models, conversion tracking, and privacy safe measurement approaches
• Ability to manage large budgets and optimize allocation across channels to maximize business outcomes
• Experience designing and executing test and learn agendas including match market testing, A/B testing and Geo-Based experiments
• Proven Ability to Scale Paid Media Programs efficiently while maintaining or improving performance metrics
• Experience managing and developing high-performing teams
• Excellent communication, organizational, and stakeholder management skills
• Aware of the latest trends and best practices in retail and technology.
• Exceptional storytelling and presentation skills

must haves

• Acknowledge the presence of choice in every moment and take personal responsibility for your life.
• Possess an entrepreneurial spirit and continuously innovate to achieve great results.
• Communicate with honesty and kindness and create the space for others to do the same.
• Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
• Foster connection by putting people first and building trusting relationships.
• Integrate fun and joy as a way of being and working, aka doesn't take yourself too seriously.

additional notes

When Immigration Support May Be Available (non US based roles):

compensation and benefits package

lululemon's compensation offerings are grounded in a pay-for-performance philosophy that recognizes exceptional individual and teamperformance. Thetypical hiring range for this position is from $145,000 - $190,300 annually; the base pay offered is based on market location and may vary depending on job-related knowledge, skills, experience, and internal equity. As part of our total rewards offering, permanent employees in this position may be eligible for our competitive annual bonus program and equity offerings, subject to program eligibility requirements.

At lululemon, investing in our people is a top priority. We believe that when life works, work works. We strive to be the place where inclusive leaders come to develop and enable all to be well. Recognizing our teams for their performance and dedication, other components of our total rewards offerings include support of career development, wellbeing, and personal growth:

• Extended health and dental benefits, and mental health plans
• Paid time off
• Savings and retirement plan matching
• Generous employee discount
• Fitness & yoga classes
• Parenthood top-up
• Extensive catalog of development course offerings
• People networks, mentorship programs, and leadership series (to name a few)

Note: The incentive programs, benefits, and perks have certain eligibility requirements. The Company reserves the right to alter these incentive programs, benefits, and perks in whole or in part at any time without advance notice.

workplace arrangement

Hybrid

In-person collaboration and connection is important to our culture. Work is performed onsite, minimum 4 days per week.

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