Summary:
The Opportunity

Hyatt Hotels Corporation seeks an enthusiastic Senior Brand Manager to join our Hyatt Inclusive Collection Global Brand Team. In this role, you will be collaborating closely with the broader Global Brand Management, PR, Creative, Resort Operations, Global Media and external partners team, where you'll be instrumental in continuing to make Hyatt a leading hospitality company. You will be part of a team that is passionate about our purpose, committed to nurturing curiosity and new skills, and building connections across the organization with colleagues, customers, and guests.

The Role

The Senior Brand Manager serves as the strategic execution lead for assigned HIC brands within the Inclusive Collection portfolio. Reporting to the Director, Global Brand Management, this role translates global brand strategy into actionable frameworks, roadmaps, and cross-functional initiatives that elevate guest satisfaction and drive brand profitability. This role supports all Inclusive Collection brands, subject to change according to portfolio strategy.

Strategic Translation & Roadmap Development
• Translate brand strategy for assigned HIC brands into actionable multi-year brand roadmaps tied to guest satisfaction and financial performance
• Develop annual brand priorities, KPIs, and performance frameworks aligned to enterprise objectives
• Direct brand refinement initiatives to evolve and differentiate brand positioning, identity, and guest touchpoints
• Identify opportunities to modernize brand expression to ensure cultural relevance and generational appeal

Brand Experience Strategy
• Partner closely with Operations, Marketing, Design, Development, and Commercial teams to improve guest satisfaction scores, loyalty metrics, and profitability
• Synthesize guest feedback, brand health tracking, financial performance data, and operational insights to inform strategic adjustments
• Translate insights into structured action plans that strengthen brand consistency and revenue performance
• Support pilots and proof-of-concepts, evaluating results and scaling successful initiatives

Operational Support
• Participate in development and evolution of brand standards and toolkits in partnership with Operations to ensure clarity, usability, and measurable impact
• Help develop activation playbooks and scalable rollout strategies to drive on-property execution
• Ensure brand materials reflect both global consistency and market adaptability
• Support openings, conversions, and renovations with clear, actionable brand guidance
• Coach and develop junior brand team members, fostering analytical rigor and strategic thinking

Governance & Brand Health
• Monitor brand health and performance indicators including guest satisfaction, operational compliance, financial performance, and equity metrics
• Leverage data and analytics to diagnose performance gaps and recommend targeted interventions
• Identify execution risks and recommend mitigation strategies grounded in quantitative and qualitative insights
• Continuously assess opportunities to strengthen brand differentiation and long-term equity

Qualifications:
Experience Required:
• Bachelor's degree required
• 8-12+ years of hospitality brand management and/or operations experience
• Demonstrated ability to translate brand strategy into structured, performance-driven execution plans
• Strong analytical fluency; experience interpreting guest, operational, and financial data to drive decision-making
• Experience modernizing or repositioning established global brands to remain culturally relevant
• Proven track record of cross-functional leadership in a matrixed global organization
• Experience coaching and developing junior colleagues

• Fully bilingual (English and Spanish) required

Experience Preferred:
• Experience supporting global hotel openings preferred.

The position responsibilities outlined above are in no way to be construed as all-encompassing. Other duties, responsibilities, and qualifications may be required and/or assigned as necessary.

We welcome you:

Research shows that individuals tend to apply to jobs only if they meet all the listed job qualifications. Unsure if you check every box, but feeling inspired to enhance your career? Apply. We'd love to consider your unique experiences and how you could make Hyatt even better.

Thesalaryrangeforthispositionis$120,000-$150,000.Thispositionisalsoeligibletoearnanannualbonus.

Thefinalpayrate/salaryofferedtothesuccessfulcandidatewilldependonexperience,skilllevelandotherqualificationsfortherole,aswellasthelocationoftheperformanceofwork.Payforthesuccessfulcandidatewillmeetlocalrequirements,includingthelocalminimumwagerate.

We value our relationships with recruitment partners and require that agencies contact us first before submitting any candidates. Hyatt will not be responsible for any fees and obligations associated with unsolicited submissions unless a formal agreement is in place.