Job DescriptionThe
Senior Manager, Customer Growth Direct Card Marketing sits within the Customer Growth arm of the Prospect, Partner & Customer Growth Team (i.e. the Performance Marketing arm of USCS) and will lead the charge to develop marketing strategies and oversee end-to-end execution of Email and Direct Mail campaigns for our existing Card Member base, including Cross-Sell, Upgrade and Standalone Supps, with the goal of driving incremental revenue on premium products.
This Senior Manager will develop compelling marketing creatives, modernize journeys, optimize targeting strategy, analyze robust campaign performance data, influence our team's financial investment roadmap and ensure flawless operational execution to deliver our performance goals.
The role requires experience in developing marketing strategies and implementing those strategies in a fast-paced environment while successfully balancing multiple priorities. The ideal candidate should have a passion for marketing, have strong relationship management skills, be both analytic & creative, and have a proven track record of delivering results while driving innovation.
Responsibilities- Oversee end-to-end campaign management of Upgrade, Cross-Sell and Standalone Supp campaigns across core proprietary Cards
- Build go-forward strategy including new revenue-driving opportunities, innovative tactics, and a prioritized test & learn agenda
- Build and revise monthly team forecast, communicating clear rationale for drivers of performance
- Monitor results and leverage performance to make informed recommendations for growth
- Influence key partners and bring them along with updates to marketing plans and assets
- Lead 1 B30 Direct Report, overseeing day-to-day campaign management and execution as well as ensuring focus on development
Qualifications- Experience in developing & executing marketing; with Email, Direct Mail or Digital Marketing preferred
- Strong project management and organizational skills including attention to detail, handling multiple priorities, managing timelines, driving flawless execution
- Customer centric marketer who can translate insights into strategies
- Strategic thought starter who can develop a vision linked to organizational goals, but also deliver work with consistence, independence, and will-to-win excitement
- Quick learning agility and a "can do" attitude towards problem solving
- High proficiency in Excel; comfortable managing robust data sets complex data and proven ability to derive actionable insights
- Expert ability to build and manage relationships across band-levels to influence internal and external partners across multiple work streams to deliver results
- Superior verbal, written, presentation, and interpersonal communication skills
- Experience leading colleagues, directly or indirectly
Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions.
About the TeamWe back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:
- Competitive base salaries
- Bonus incentives
- 6% Company Match on retirement savings plan
- Free financial coaching and financial well-being support
- Comprehensive medical, dental, vision, life insurance, and disability benefits
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
For a full list of Team Amex benefits, visit our Colleague Benefits Site.
The below represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.
