The salary range for this role, based in New York, is $137,000.00 to $171,200.00. The range may vary if the role outside of this location. Base salaries are determined during our interview process, by assessing a candidate's experience, skills against internal peers and against the scope and responsibilities of the position.

Job Summary

The Senior Manager, Brand Insights & Strategy is a strategic leader responsible for shaping and activating consumer-driven brand strategies across a portfolio of priority brands at Pernod Ricard USA. This role uncovers deep consumer and demand moment insights, translates learning into action, and proactively influences brand direction in partnership with senior marketing leadership. The opportunity offers meaningful impact on communication, innovation, and renovation for iconic global brands, within a fast-paced and collaborative organization.

Who will love this job

This role is ideal for a curious, strategic thinker who thrives on turning consumer understanding into commercial impact. You enjoy influencing brand strategy through storytelling, partnering closely with senior stakeholders, and navigating ambiguity in a dynamic business environment. If you are energized by culture, consumers, and the spirits industry-and are motivated by Pernod Ricard's convivial values-you'll find this role both challenging and rewarding.

What you'll do

• Lead brand insights strategy and activation across multiple priority brands, delivering actionable learnings that inform communication, innovation, and renovation initiatives
• Establish and manage annual learning agendas aligned to brand strategy and business objectives, driving cross-functional and global alignment
• Identify and prioritize key consumer knowledge gaps and design holistic learning plans that integrate data, trends, and primary research
• Activate demand segmentation and foster deep consumer empathy across marketing and commercial teams
• Synthesize quantitative, qualitative, and syndicated data into compelling narratives that inspire action and influence senior stakeholders
• Serve as a thought leader within the insights community, building strong relationships with global Brand Companies and Center of Excellence partners

What's in it for me?

You'll be part of an inclusive and diverse organization where professional development and career mobility are core to the talent strategy. Pernod Ricard celebrates the richness of its people, its brands, and its communities, while maintaining a strong commitment to sustainability and responsible enjoyment. Your career here offers the opportunity to grow, make impact, and be inspired by a truly global culture.

Required qualifications

• Bachelor's degree
• 7+ years of brand insights and strategy experience with demonstrated success activating insights into brand action
• 5+ years leading primary quantitative and qualitative research initiatives
• Proven experience developing holistic learning plans that integrate multiple data sources
• Strong ability to influence senior stakeholders (VP+ level) through compelling insight storytelling
• Experience analyzing syndicated data sources (e.g., Nielsen, IRI, Numerator)