The Opportunity Adobe's Lifecycle Marketing team drives growth through high-impact programs, continuous optimization, and experimentation. We are looking for a strategic and hands-on lifecycle marketing leader to manage a small team and drive pipeline growth across Adobe Creative Cloud and Document Cloud SMB offerings. This role requires deep B2B experience in targeted account marketing and account-based experiences (ABX) -paired with strong analytical rigor and cross-functional influence.
In this role, you will set strategy and operating cadence for email programs, translate business priorities into a clear roadmap, and ensure your team delivers measurable outcomes. You will partner closely with Go-to-Market and Sales to align on target accounts and segments, define success metrics, and deliver coordinated, personalized journeys that accelerate progression from awareness to pipeline.
What you'll Do - Own the email strategy for SMB nurture across Adobe's creative tools and document solutions, aligning programs to quarterly business priorities and pipeline targets
- Lead, mentor, and develop a team of lifecycle marketers-setting clear expectations, enabling strong prioritization, and driving high-quality execution
- Build and maintain a roadmap and prioritization framework that balances business impact, scalability, and customer experience
- Scale impact through automation and technology improvements; apply performance insights and predictive/ML models to optimize audiences, content, and timing, and to identify new opportunities
- Establish success indicators and reporting with Analytics, including engagement, conversion, and pipeline impact; communicate results and recommendations to senior partners
Experience - 8-10 years of experience in B2B SaaS performance and/or lifecycle marketing, ideally supporting multiple segments, funnels, or product lines
- Experience leading account-based marketing programs, including segmentation, audience strategy, and buying-group engagement
- Marketing automation and email platform expertise, with a track record of using technical capabilities (audience, personalization, testing, and journey orchestration) to improve customer experience and outcomes
- Strong analytics-based decision making; able to translate data into a point of view, influence prioritization, and drive measurable improvement through experimentation
- Demonstrated leadership skills, with experience aligning cross-functional partners and driving execution through ambiguity
- BA/BS degree or equivalent practical experience; MBA a plus
Expected Pay Range:Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $116,900 -- $250,875 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.
In California, the pay range for this position is $173,300 - $250,875
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
