Scope of the RoleThe Senior Product Marketing Manager will support me in product-area marketing across Ivo's core products (Review, Collaborate, Assistant, Intelligence), and be responsible for:
- Driving the T1-T4 launch process end to end - tiering updates, writing positioning and launch narrative, and running launches to completion.
- Building product-area messaging and enablement that keeps pace with engineering's shipping velocity.
- Partnering closely with Product and Engineering to stay ahead of the roadmap and translate updates into customer-facing value.
- Partnering with Director of Product Marketing and the Solutions Consulting to connect product capabilities to persona and use-case messaging.
- Freeing up strategic capacity at the Head of PMM level for strategy, category, and tentpole work.
Why Now?The cost of waiting is measured in strategic work deferred and momentum lost. At current velocity, the back half of the year could bring more than 100 updates through our process. Every one that a two-person team has to absorb reactively is a week pulled from category creation, company level messaging & positioning, analyst relations - the work that compounds and that no one else can do. This is also the natural next step now that the launch foundation is built: we've made the investment in the operating system, and this hire is what lets us actually run it at scale.
Ideal Candidate ProfileA seasoned product marketer with strong product fluency and the judgment to run independently - someone who can own a fast launch cadence without hand-holding on every update. Experience marketing technical products to sophisticated buyers is essential; experience in legal tech, B2B SaaS, or a comparably fast-shipping product environment is a strong plus.
