Adobe Inc.

Senior GTM Manager, Partnerships

Adobe Inc.$136K — $197K *
Enterprise Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of experience in GTM, growth, or partnerships roles, preferably in digital settings.
  • Proven ability to craft strategies and execute them effectively.
  • Strong analytical skills with an emphasis on data storytelling and funnel data analysis.
  • Experience collaborating across multiple functions, including sales, marketing, and product teams.
  • Familiarity with user lifecycle marketing, funnel optimization, and product-led growth strategies.
  • Excellent communication skills for effective interaction with stakeholders at all levels.
  • Bonus: experience with digital creative tools and SaaS platforms.

Responsibilities

  • Own the end-to-end GTM plan for assigned partners throughout the customer lifecycle.
  • Lead journey reviews and optimize funnels to enhance conversion and retention rates.
  • Develop playbooks and methodologies to standardize approaches across partnerships.
  • Provide insights and recommendations to drive growth across the entire partner portfolio.
  • Collaborate with Analytics and other teams to assess partner performance and opportunities.
  • Influence internal strategy by presenting data-driven cases for resource allocation.
  • Test and implement scalable initiatives for acquisition and retention, using lessons learned to guide broader application.

Benefits

  • Comprehensive health insurance options for employees and dependents.
  • Flexible work arrangements to support work-life balance.
  • Generous time-off policies, including vacation and personal days.
  • Retirement savings plan with employer match.
  • Opportunities for professional development and growth through training and mentorship programs.
Full Job Description

The Opportunity

Adobe's GTM Partnerships team is growing, andwe'relooking for adigital-first, data-driven go-to-marketSenior Manager to join us. This is a role for someone who can own a partner relationship end to end while also helping to raise the bar across the broader team through deepexpertisein a specific field.

The GTM Partnerships teamis responsible forbuilding best in class customer journeys across a portfolio of strategic partnerships, reaching users globally. We work across the full funnel from pre-launch planning and readiness through to in-life optimisation, retention, and expansion. Everything we do is grounded in data and customer insight.

In this role you will take ownership of one or more partner relationships, running theend to endGTM plan and customer lifecycle. You will work closely with colleagues across Product Marketing, Growth, Sales, Data Science, Legal, and Finance, as well as directly with external partners. If you are someone who likes building things properly, works well with ambiguity, and wants to see real commercial impact from their work, this is the right place.

Whatyou'llDo

  • Own theend to endGTM plan for your assigned partner(s)acrossthe full customer lifecycle covering acquisition, onboarding, engagement, and expansion

  • Lead journey reviews and funnel optimisations,identifyingwhere we can improve conversion, activation, and retention

  • Develop playbooks and repeatable approachesthatcan be appliedacrossallpartners

  • Bring insight and recommendations that help us unlock exponential growth across the portfolio, not just within your own partnerships

  • Work closely with Analytics, Product Marketing, Sales, Data Science, and Finance to build a complete picture of partner performance and opportunity

  • Influence internal roadmap and campaign decisions by building clear, data-led cases for investment and prioritisation

  • Test and scale initiatives across acquisition, onboarding, and retention, learning fast and applying those findings broadly

  • Identifyexpansion opportunities across product, geography, channel, surface, and offer within your partner portfolio

  • Bring a sharp commercial lens to everything, always connecting activity back to user growth, engagement, and revenue

What You Need to Succeed

  • Proven experience in a GTM, growth, orpartnershipsrole, ideally indigitalenvironment

  • Ability to build strategy and implement yourejust as comfortable shaping the vision as you are making it happen

  • Strong analytical skillsanddatastorytelling-you are at ease working with funnel data, building cases, and using insight to drive decisions

  • Experience working cross-functionally with sales, product, marketing, and data teams

  • Familiarity with funnel optimisation, user lifecycle marketing, and product-led growth approaches

  • Able to communicate clearly and confidently with both internal and external stakeholders at all levels

  • Comfortable in afastmovingenvironment,love to learn, and bring energy to ambiguity

  • Bonus: experience with digital creative tools, SaaS platforms, telco, retail, banking, or other partner-led distribution models

Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this positionis $125,500 -- $226,700 annually. Paywithin this range varies by work locationand may also depend on job-related knowledge, skills,and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

In New York, the pay range for this position is $156,500 - $226,700 In Illinois, the pay range for this position is $136,300 - $197,350

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

About Adobe Inc.

The Omniture product suite provides an integrated set of services: advanced web analytics and segmentation (SiteCatalyst, Discover and Data Warehouse), search marketing (SearchCenter), optimization (Advanced Testing and Targeting -- Offermatica and TouchClarity), and the marketing integration platform (Genesis). They also have an iPhone application that allows customers to sign into their Omniture account and view statistics from anywhere.

Adobe Inc. Careers

Join Adobe Inc., a global leader in digital media and digital marketing solutions, and be part of a team that thrives on innovation and creativity. Adobe offers unparalleled job opportunities that propel your career forward in an environment that fosters growth and leadership. Work You’ll Do At Adobe, you will be immersed in an atmosphere of innovative solutions and exceptional leadership, contributing to projects that drastically change the landscape of digital content. Our team at Adobe is dedicated to empowering creatives and enterprises alike through cutting-edge technology and expertise. Transform the World with Your Creativity Adobe’s mission is to change the world through digital experiences. We are looking for professionals who are passionate about creativity, technology, and driving significant market evolution. Join a diverse team that values individuality and the fresh perspectives each member brings. Lead in a Culture of Innovation Adobe Inc. is synonymous with fostering a culture of innovation where your ideas can pave the way for groundbreaking digital solutions. Our leadership is committed to nurturing a dynamic and inclusive workplace that promotes career growth and development. Collaborate with the Best Work alongside a global team of talented professionals who are leaders in their fields. At Adobe, you will enhance your skills through collaboration and be inspired by the creativity and dedication of your teammates. Our networking opportunities within the company are designed to foster connections that lead to lasting professional relationships. Explore Career Opportunities Adobe Inc. offers a range of career paths from software engineering to marketing, customer experience to IT. Explore job opportunities and internships that align with your skills and passions. Adobe is committed to hiring the best talent and providing them with the training, benefits, and support needed to succeed. Innovate and Grow Drive innovation as part of the Adobe team and see firsthand how your work contributes to the company’s success and your personal growth. Engage in projects that push the boundaries of technology and creativity. Future-Proof Your Career Adobe is dedicated to the development of its employees at all stages of their careers. We offer comprehensive training programs, including leadership development and diversity training, to ensure you are equipped for the future. Our benefits package is designed to support the well-being and financial security of our team members and their families. Stay Connected Join Our Team Search open positions that match your skills and interests. We look for driven, curious, creative, and solution-oriented team players. Start your journey with Adobe today by exploring our exciting career and internship opportunities. Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. READ CAREERS BLOG Job Alert Emails Customize your subscription to receive job alerts, the latest news, and insider tips tailored to your preferences. Discover the rewarding and exciting opportunities that await at Adobe Inc.
Learn more about Adobe Inc.
Size
25,988 employees
Market Cap
$154.8 billion
Industry
Net Income
$5.2 billion
Founded
1982
5 Year Trend
+21.9%
Revenue
$12.8 billion
NASDAQ

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