The OpportunityAs a Senior Manager on Adobe's digital business team, you'll own growth and monetization strategy for a portfolio of Adobe's mobile apps - spanning Creativity and Productivity products like Acrobat Reader, Lightroom, Firefly, Adobe Scan, Premiere Mobile etc. You'll find opportunities for revenue growth across the full funnel - acquisition, conversion, expansion, and retention, turn those ideas into actionable experiments, and partner across product, analytics, demand generation, and regional teams to ship them and realize impact.
This is a high-impact, high visibility individual-contributor strategy role for someone who likes to go deep: diagnosing problems with data, framing the bets that matter, and driving them through to measurable ARR impact - while prioritizing across and juggling a portfolio of short- and long-term initiatives.
What You'll Do - Build a deep understanding of Adobe's mobile products, transaction surfaces, and what motivates customers to purchase, and engage with Adobe products
- Ideate the broader growth strategies and the specific experiments to test them - across pricing, acquisition, conversion, and retention.
- Draw on both qualitative insight (user journeys, customer needs) and quantitative analysis to pinpoint the workflows and tactics that improve acquisition, upsell, cross-sell, and retention
- Partner with platform product, analytics, demand generation, and regional teams to take initiatives from idea to launch and measurement
- Frame and prioritize high-impact bets, and build the cross-functional alignment needed to ship them
- Distill progress, results, and blockers for senior collaborators, with an eye on what's material
- Work closely with app store partners - Google Play and the Apple App Store, staying ahead of their policies and feature releases, putting new capabilities to work for Adobe, and influencing partner roadmaps where it counts
What You Need to Succeed - MBA preferred, with 6+ years in product-led growth strategy, product marketing, product management, or tech-focused management consulting
- Sharp, structured problem-solving skills ideally developed at a leading management consulting firm. The ability to break down ambiguous problems, surface key insights, and develop clear action plans or roadmaps.
- Experience with digital commerce; specifically understanding of mobile apps and subscription business models is a plus
- Strong data fluency - comfortable with basic modeling and, most importantly, able to draw sharp insights and clear implications from the data put in front of you (essential); hands-on A/B-testing experience is a plus, not a requirement
- A real interest in technology and hands-on familiarity with AI tools, with the curiosity to keep learning as space evolves
- Comfortable navigating organizational complexity and influencing roadmaps without direct authority, and a clear communicator who can make complex tradeoffs legible to executives
- Experience working with global teams and across markets
Expected Pay Range:Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $120,700 -- $219,750 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.
In California, the pay range for this position is $151,800 - $219,750
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
