As a SeniorManageron Adobe’s digital business team, you’llown growth and monetization strategy for a portfolio of Adobe’s mobile apps -spanning Creativity and Productivity products like Acrobat Reader,Lightroom,Firefly, Adobe Scan,Premiere Mobileetc.You’ll find opportunities for revenue growth across the full funnel - acquisition, conversion, expansion, and retention, turn those ideas into actionable experiments, and partner across product, analytics, demand generation, and regional teams to ship them and realize impact.
This is ahigh-impact, high visibility individual-contributor strategy role for someone who likes to go deep: diagnosing problems with data, framing the bets that matter,and driving them through to measurable ARR impact - while prioritizing across and juggling a portfolio of short- and long-term initiatives.
Build a deep understanding of Adobe’s mobile products, transaction surfaces, and what motivates customers topurchase, and engage with Adobe products
Ideate the broader growth strategiesand the specific experiments to test them - across pricing, acquisition, conversion, and retention.
Draw on both qualitative insight (user journeys, customer needs)andquantitative analysisto pinpoint the workflowsand tacticsthat improve acquisition, upsell, cross-sell, and retention
Partner with platform product, analytics, demand generation, and regional teams to take initiatives from idea to launch and measurement
Work closelywith app store partners -Google Play and the Apple App Store,staying ahead of their policies and feature releases, putting new capabilities to work for Adobe, and influencing partnerroadmaps where it counts
MBA preferred, with6+ years in product-led growth strategy, product marketing, product management, or tech-focused management consulting
Sharp, structured problem-solving skills ideally developed at a leading management consulting firm. The ability to break down ambiguous problems, surface key insights, and develop clear action plans or roadmaps.
Strong data fluency-comfortable with basic modeling and, most importantly, able to draw sharp insights and clear implications from the data put in front of you (essential); hands-on A/B-testing experience is a plus, not a requirement
Expected Pay Range:
Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $120,700 -- $219,750 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.
In California, the pay range for this position is $151,800 - $219,750
In New York, the pay range for this position is $151,800 - $219,750
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
