Job Title
Senior Demand Generation Marketing Manager

Job Description
We're hiring a Senior Demand Generation Marketing Manager to shape and optimize the net-new prospect demand strategy for our ERP solutions across key verticals in the U.S. market.

As a senior individual contributor reporting to a Director, you will develop and optimize full-funnel demand programs that drive performance from demand creation and lead acquisition through sales-qualified opportunity creation. You will translate business priorities into demand strategies and clear campaign briefs, guide cross-functional execution, manage priorities and dependencies, and use performance insights to continuously optimize programs and funnel outcomes.

You will partner closely with Product Marketing, Sales, Marketing Operations, Campaigns & Digital Hub Teams to align strategy, optimize lead flow, strengthen the marketing-to-sales handoff, and identify opportunities to improve conversion, pipeline impact, and overall demand performance.

This is a strong opportunity for a hands-on B2B SaaS marketer who wants meaningful ownership of demand strategy, performance, and optimization while guiding activation through specialist execution teams. Our teams are moving beyond traditional demand generation toward a more integrated, account-aware approach where marketers set strategic direction, identify performance gaps, define the right audiences and plays, brief execution teams, and use AI, automation, and data to improve decision-making and business outcomes.

Location Requirement: Hybrid; 3 days per week from either our Atlanta or Austin office.

Minimum Qualifications:
• 6 + years of experience in B2B SaaS full-funnel demand generation marketing, including exposure to ABM motions.
• Experience developing multi-channel demand generation strategies across channels such as email, webinars, events, paid media, organic, search, and content syndication.
• Proven ability to optimize full-funnel performance from lead acquisition through sales-qualified opportunity creation.
• Strong analytical mindset with proficiency in CRM, analytics, and AI-enabled marketing tools, using data to identify funnel gaps, diagnose performance, and determine where to optimize.
• Strong understanding of the B2B SaaS acquisition funnel, including demand creation, lead quality, conversion, sales-qualified opportunities, pipeline influence, and sales handoff within complex, higher-consideration buying motions.
• Proactive approach to identifying funnel gaps, solving performance challenges, and improving measurable outcomes across demand generation, ABM programs, and opportunity creation.
• Experience supporting ABM motions, including audience segmentation, account prioritization, coordinated account plays, and sales alignment.
• High emotional intelligence and strong communication skills, with a collaborative, cross-functional working style.

Key Responsibilities
• Own the full-funnel demand generation strategy across inbound and outbound motions, developing and optimizing integrated, multi-channel inbound programs and outbound account-based marketing (ABM) plays that drive engagement, pipeline creation, opportunity progression, and revenue.
• Partner closely with Sales and BDR/SDR teams to align account prioritization, target audiences, outbound motions, campaign priorities, and pipeline goals.
• Develop multi-channel demand strategies across email, paid media, webinars, events, search, organic, content, and other relevant channels, partnering with Campaigns and Digital Marketing teams to translate strategy into coordinated execution.
• Partner with Product Marketing and Sales to develop vertical and audience strategies, refine messaging, and ensure demand programs align to market priorities and pipeline goals.
• Optimize full-funnel performance by identifying gaps across lead acquisition, qualification, opportunity creation, and progression, and developing strategies to improve lead quality, conversion, and pipeline impact.
• Use performance data, attribution, predictive insights, and forecasting to evaluate demand performance, identify opportunities, and continuously optimize programs and investment.
• Maintain visibility into lead flow, marketing-to-sales handoffs, attribution, and conversion performance to identify friction and improve alignment across the funnel.
• Use automation and AI-enabled capabilities to improve how demand strategies and plays are planned, briefed, scaled, measured, and optimized.
• Support scalable processes, systems, and ways of working that improve the speed, consistency, and effectiveness of demand generation.
• Translate performance data into clear, actionable insights and recommendations for cross-functional stakeholders and leadership.

Benefits? We have plenty.
• Competitive annual bonuses
• Comprehensive health, dental, and vision coverage
• 401(k) retirement match (100% matching up to 4%)
• 32 days paid time off (22 personal days & 10 national holidays)
• 18 weeks of paid parental leave (offered 1 year after the start date)
• Work Away Program: Opportunity to work & play for 10 weeks from another country (Sage-approved list)
• Sage Foundation: 5 days paid yearly to volunteer
• $5,250 tuition reimbursement per calendar year starting 6 months after the hire date
• Sage Wellness Rewards Program ($600 wellness credit and $360 fitness reimbursement annually)

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Function
Performance Marketing

Country
United States

Office Location
Atlanta

Work Place type
Hybrid