Senior Customer Marketing ManagerTeam: Marketing (Business Value Services) •
Reports to: Head of Business Value Services •
Location: San Francisco
The roleAs our Senior Customer Marketing Manager, you will own the customer story from the moment a customer starts seeing value to the moment a prospect hears about it. That means building the system that tells us which customers are happy and why, then turning their outcomes into a steady supply of published proof and reference-ready advocates the whole go-to-market team can pull from.
What you'll own- The customer proof engine. Build and run the system that turns customer outcomes into published proof on a predictable cadence: case studies, customer videos, and quote cards grounded in real outcome data.
- Advocacy and references. Grow a referenceable-customer bench the sales team can actually draw on, run the advocacy program, and feed Majors and ABM with the proof that supports expansion based on the value a customer has already seen.
- Customer voice at events. Source and prepare customer speakers for the moments that matter, including Snowflake Summit, Databricks DAIS, and our own Workflow conference, build their presentations, and run the Sigma User Meetups (SUMs) webinar series.
- Reviews and recognition. Drive customer review volume and quality on G2 and Gartner Peer Insights, and run programs like "Built with Sigma" awards that give customers a reason to put their name next to ours.
- The Customer Advisory Board. Own the CAB program in partnership with Business Value Services, with two moments a year (one at Workflow and one in the fall), and turn what you hear there into both product input and pipeline.
- Distribution. Get customer proof out of the folder it dies in and into the website, the sales plays, and the ABM pages, so the same story does work in more than one place.
- The agentic stack. Operate the AI-first system (Sigma, Claude, and the connected tooling) so drafting, repurposing, and distribution run at a volume one person plus agents can sustain, and improve that system as you go.
What you bring- Three or more years in B2B SaaS customer marketing, advocacy, customer reference, or a closely related field, with a track record you can point to of building a proof engine rather than only running one someone else built.
- Strong writing and storytelling instinct, and the judgment to find the one outcome in a customer conversation that a prospect will actually care about.
- Real comfort with AI tooling. You have built, or are eager to build, agentic workflows, and you are not precious about doing by hand what an agent can do better.
- Data fluency. You can work inside a warehouse-native analytics product, pull your own outcome numbers, and partner with RevOps without needing everything handed to you.
- Event and customer-speaker program experience, and the diplomacy to manage customer relationships and executive stakeholders well.
- A cross-functional operator who works across sales, customer success, product marketing, and field marketing without friction.
Benefits For Our Full-Time Employees:- Equity
- Generous health benefits
- Flexible time off policy. Take the time off you need!
- Paid bonding time for all new parents
- Traditional and Roth 401k
- Commuter and FSA benefits
- Lunch Program
- Dog friendly office
Note: We have an in-office work environment in all our offices in SF, NYC, London and Sydney.
