Salesforce

Senior Analyst, GTM Product Marketing — Contact Center

Salesforce$90K — $130K *
Enterprise Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3–5 years in technical product marketing or related GTM role
  • Hands-on experience with Salesforce demo orgs, including flows and routing
  • Proficient in building and maintaining demo configurations in Salesforce
  • Experience creating demo content such as screen recordings and walkthroughs
  • Strong knowledge of B2B SaaS sales cycles and seller needs
  • Excellent communication skills, both verbal and written
  • Collaborative mindset with cross-functional teamwork experience

Responsibilities

  • Own configuration and maintenance of Contact Center demo environments in Salesforce
  • Set up and ensure stability of production-ready demo orgs for sales teams
  • Produce engaging demo videos that highlight product functionality
  • Create and update sales enablement assets like pitch decks and competitive cards
  • Develop training programs to educate sellers on Contact Center features
  • Activate go-to-market programs across various industries and regions
  • Support collaboration across teams for unified product storytelling

Benefits

  • Ownership of impactful, technically challenging projects
  • Work within an expert team with deep contact center knowledge
  • Creative control over live demo environments and demo libraries
  • Opportunity to develop skills in demo engineering and product launches
Full Job Description

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Job Category

Marketing & Communications

Job Details

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. We're looking for a motivated, technical product marketer to join the Agentforce Contact Center PMM team as a Senior Analyst, GTM Product Marketing.

This is a field-facing, technical product marketing role at the intersection of product, sales, and technical execution. You'll help sellers win by building and maintaining live demo environments for Salesforce, producing Contact Center demo content, and developing enablement programs that drive pipeline and revenue.
If you've got a background in contact center technology, solution engineering, or technical sales — and you love getting into the weeds of configuring, testing, and deploying demo environments — this role is for you.


What You'll Do
Demo Build & Deployment
  • Own Contact Center demo environments in Salesforce's demo tool, configuring flows, routing, AI features, digital channels, and agent experiences that reflect real-world deployments
  • Set up, test, and maintain production-ready demo orgs for use by AEs, SEs, and at events, ensuring demos are stable, current, and aligned with the latest product releases
  • Produce demo videos (screen recordings, narrated walkthroughs) that showcase live product functionality — not just slides

Sales Enablement & GTM Execution
  • Build and maintain sales enablement assets for Agentforce Contact Center: pitch decks, playbooks, FAQs, sales plays, competitive battle cards, and qualification guides
  • Develop and deliver enablement programs to educate global sellers on Contact Center capabilities, personas, and differentiated value
  • Develop short-form sizzle reels and enablement videos to keep sellers up to date on launches, customer wins, and more
  • Translate Contact Center product capabilities into clear messaging for sellers and solutions engineers
  • Partner with sales leaders and SEs to identify gaps in the field and quickly close them with the right content and tools
  • Activate GTM programs across industries, regions, and partner channels to drive sales and pipeline
  • Support cross-cloud storytelling (e.g., Agentforce Contact Center + Agentforce Sales + Agentforce Marketing) through demo and GTM scenarios that connect the products in a live org

Cross-Functional Collaboration
  • Partner closely with Product Management, Sales, Solutions Engineering, and Campaigns teams
  • Collaborate with Core PMM and regional teams to ensure consistent, high-quality go-to-market execution
  • Contribute to customer-facing events and launches, including Dreamforce, World Tour, and product launches

What We're Looking For
Required
  • 3–5 years of experience in technical product marketing, sales/solutions engineering, or a closely related technical GTM role
  • Hands-on experience building and configuring Salesforce demo orgs — familiarity with flows, omni-channel routing, and org setup is a strong baseline
  • Comfortable working directly in Salesforce's demo tool or sandbox environments to build, test, and maintain demo configurations
  • Experience producing demo content: screen recordings, narrated walkthroughs, or live demo delivery
  • Strong understanding of B2B SaaS GTM motions — how sales cycles work, what sellers need, and how to build for them
  • Excellent written and verbal communication skills
  • Highly collaborative — comfortable working cross-functionally in a matrixed organization

Preferred
  • Prior experience as a Solutions Engineer (SE) or in a pre-sales technical role — this background is a strong plus and highly valued on this team
  • Deep knowledge of the contact center market — CCaaS platforms, AI-powered service, digital channels, and workforce engagement
  • Familiarity with Salesforce's Agentforce Service, Agentforce, or the Contact Center product portfolio
  • Experience with Salesforce release management or demo environment operations
  • Experience activating GTM programs across multiple sales industries or regions
  • Familiarity with Salesforce's sales operating cadence (pipe councils, QBRs, Dreamforce, etc.)

Why This Role
  • You'll own high-impact, technically demanding work — building the demo environments that Contact Center sellers rely on to close deals
  • You'll be embedded with an expert team that knows the contact center space deeply and moves fast
  • You'll have real creative and technical ownership — over live demo orgs, demo libraries, and the tools the field actually uses
  • You'll grow your skills across the full GTM spectrum: demo engineering, enablement, field activation, and product launches

About Salesforce

ExactTarget is a provider of on-demand email marketing software solutions. Their suite of on-demand one-to-one marketing applications enables clients to send business-critical and event-triggered communications to increase sales, optimize marketing investments, and strengthen customer relationships. They offer four editions of their on-demand software application along with integrated solutions such as ExactTarget for AppExchange and ExactTarget for [Microsoft](/organization/Microsoft) Dynamics CRM.

Salesforce Careers

Joining Salesforce means becoming part of a dynamic, global team of professionals who are deeply committed to driving customer success and innovation. As the world's leading Customer Relationship Management (CRM) platform, Salesforce offers unparalleled job opportunities in technology and consulting, making it an ideal place for ambitious individuals looking to make a significant impact.

Work You'll Do

At Salesforce, every position is a chance to leverage your skills and creativity to transform businesses and industries. Our diverse team of experts collaborates to deliver cutting-edge solutions that foster growth and enhance leadership capabilities. By joining our team, you'll be at the forefront of digital innovation, using Salesforce's powerful platform to help clients navigate their transformation journeys.

Innovate and Lead

Salesforce is not just a company; it's a community where you can lead with your ideas and see them come to life. Our culture of innovation encourages you to challenge the status quo and push the boundaries of what's possible. With Salesforce, you'll work alongside leaders in technology and business who are committed to your growth and professional development.

Career Growth and Opportunities

Whether you're looking for an internship, a full-time position, or leadership roles, Salesforce provides a wealth of opportunities to advance your career. Our commitment to professional growth is reflected in our robust training programs, including leadership development and diversity training, designed to help you excel at every stage of your career.

Be Part of a Great Team

Salesforce prides itself on a culture that values diversity, teamwork, and open communication. We believe that our strength lies in our people, and we're committed to creating an environment where everyone can thrive. Joining our team means being part of a supportive community that encourages networking and collaboration.

Benefits and Culture

At Salesforce, we understand that job satisfaction extends beyond the office. That's why we offer competitive benefits to support the health, well-being, and financial security of our employees and their families. From health insurance and retirement plans to wellness programs and flexible working arrangements, we provide the benefits that contribute to a better work-life balance.

Explore Job Opportunities

Ready to take the next step in your career? Explore the wide range of employment opportunities at Salesforce. From technical roles to customer engagement positions, we are continuously hiring talented individuals who are passionate about making a difference.

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Learn more about Salesforce
Size
73,541 employees
Market Cap
$130.4 billion
Industry
Net Income
$4 billion
Founded
2000
5 Year Trend
+25.7%
Revenue
$21.2 billion
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